Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Apple's App Analytics Platform Now Includes Info on Where Customers Discover Apps

Wednesday May 3, 2017 5:40 PM PDT by Juli Clover

Apple today announced that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more information on where app referrals are coming from.

Developers will be able to see if customers are finding apps from App Store browsing and search, from within other apps, or from web referrals.

App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.

Apple first debuted its app analytics platform in May of 2015, giving developers a detailed look at app usage statistics to enable them to create more effective advertising campaigns.

Tags: App Store, App Analytics, Apple Developer Program

Top Rated Comments

farewelwilliams

94 months ago

87% from the bathroom

Score: 4 Votes (Like | Disagree)

jlc1978

94 months ago

Creepy. Why is Apple tracking this info?

It gives developers an idea of how effective the various ways of driving people to their app on the app store and what drives purchases. For example, if they don't see a lot of searches they may look at how the app is named, etc. If they have a lot of visits to their website but that doesn't translate to app store purchases they can reassess how they present the app on their website. The aggregate data would not identify individuals but give developers an idea of what drives visits to their app and adjust their marketing efforts accordingly..

Score: 2 Votes (Like | Disagree)

macfacts

94 months ago

Creepy. Why is Apple tracking this info?

Score: 1 Votes (Like | Disagree)

smacrumon

94 months ago

Love this. More detailed factual information.
Well done Apple.

Score: 1 Votes (Like | Disagree)

Porco

94 months ago

Good to know.

*Mental note: never click links to appstore ever again*

Score: 1 Votes (Like | Disagree)

Zirel

94 months ago

Creepy. Why is Apple tracking this info?

Creepy what is creepy?

That the developer know if you got to the App you bought through an AppStore search or from an website link?

So creepy!
[doublepost=1493878765][/doublepost]

Shame they didn't release this a few weeks ago so we could watch all the referrers going out of business in real time.

As for the creeped-out privacy folks, you know if you click on an http link the destination server is usually given the address of the page you came from? It's been that way for about 20 years.

It doesn't across sites now.
[doublepost=1493878798][/doublepost]

Good to know.

*Mental note: never click links to appstore ever again*

Because?

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by Joe Rossignol

Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...

• 68 comments

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by Hartley Charlton

Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...

• 160 comments

Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by Joe Rossignol

Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...

• 162 comments

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by Tim Hardwick

Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...

• 130 comments

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by Juli Clover

Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...

• 82 comments