Apple CEO Tim Cook Attributes a 'Pause' in iPhone Purchases to 2017 iPhone Rumors

During today's second quarter earnings call, Apple CEO Tim Cook said Apple was seeing a "pause" in purchases of the iPhone, which he attributed to "earlier and much more frequent reports about future iPhones."

The comment came in response to a question about a 451 research survey, which mentioned a nine year low in iPhone purchase intent. Cook said he hadn't read the survey in depth, but explained Apple was seeing slower iPhone sales.

iphone 8 kk rendering

iPhone 8 concept based on alleged leaked design renderings

I only glanced at it and so I haven't had time to study it, but in general, what we are seeing... we're seeing what we believe to be a pause in purchases on iPhone, which we believe are due to the earlier and much more frequent reports about future iPhones. And so that part is clearly going on, and it could be what's behind the data. I don't know, but we are seeing that, in full transparency.

Rumors about the iPhone 8, coming in 2017, started before the iPhone 7 and the iPhone 7 Plus were even released, despite Apple's ever-increasing focus on secrecy. Major changes are rumored to be in the works for the 2017 iPhone, and those changes have been difficult for Apple to keep quiet.

The device is expected to feature the biggest overhaul to the iPhone in a number of years, with an edge-to-edge OLED display with no Home button, a glass body with stainless steel frame, Touch ID embedded under the screen, new biometric features, a revamped camera, and more.

With the number of rumors circulating about improvements coming to the iPhone, it should come as no surprise that customers are holding off on an iPhone purchase until 2017, when the entirely revamped iPhone debuts.

Related Forum: iPhone

Top Rated Comments

SuprUsrStan Avatar
73 months ago
The dip in sales couldn't have been because the iPhone 7 looks virtually identical to the one that came out last year AND the year before. And it certainly wasn't because the only distinguishing aspect is the loss of a headphone jack.

It's got to be because of the iphone 8 rumors. :eek:
Score: 110 Votes (Like | Disagree)
DMVillain Avatar
73 months ago
Well that's what happens when you underwhelm.
Score: 41 Votes (Like | Disagree)
Lesser Evets Avatar
73 months ago
Excuses, excuses, excuses... he's a sorry excuse.
Score: 33 Votes (Like | Disagree)
sracer Avatar
73 months ago
"Apple sold 50.76 million iPhones in its fiscal second quarter ended April 1, down from 51.19 million a year earlier."

I'm far from being an Apple apologist, but these sales numbers are insane. 430,000 fewer iPhones over a 3 month period compared to the same period last year. There are quite a few warning signs of future trouble for Apple... this isn't one of them.
Score: 22 Votes (Like | Disagree)
alexgowers Avatar
73 months ago
A pause in design will result in less desire for iPhones. Who would have thought?

Also, Tim being surprised by iPhone 7 plus sales being stronger than iPhone 7 shows just how out of touch he is with tech and users! I'm always surprised that these guys know so little about their market. You can't put a bigger battery and better camera in a phone and expect people not to want it! I know they're just human and no one is really much more of an expert than anyone else with the same information but damn I wish they could view it from a different perspective once in a while.
Score: 21 Votes (Like | Disagree)
robeddie Avatar
73 months ago
Apple is doomed :rolleyes:... ok everyone can continue now
You know, what has become way more annoying than the negative critiques of Apple's moves and performance over the past few years ...

... is the number of cliche artists who mock that criticism by making sarcastic 'Apple is doomed' posts.
Score: 21 Votes (Like | Disagree)

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