Apple CEO Tim Cook Attributes a 'Pause' in iPhone Purchases to 2017 iPhone Rumors

During today's second quarter earnings call, Apple CEO Tim Cook said Apple was seeing a "pause" in purchases of the iPhone, which he attributed to "earlier and much more frequent reports about future iPhones."

The comment came in response to a question about a 451 research survey, which mentioned a nine year low in iPhone purchase intent. Cook said he hadn't read the survey in depth, but explained Apple was seeing slower iPhone sales.

iphone 8 kk rendering

iPhone 8 concept based on alleged leaked design renderings

I only glanced at it and so I haven't had time to study it, but in general, what we are seeing... we're seeing what we believe to be a pause in purchases on iPhone, which we believe are due to the earlier and much more frequent reports about future iPhones. And so that part is clearly going on, and it could be what's behind the data. I don't know, but we are seeing that, in full transparency.

Rumors about the iPhone 8, coming in 2017, started before the iPhone 7 and the iPhone 7 Plus were even released, despite Apple's ever-increasing focus on secrecy. Major changes are rumored to be in the works for the 2017 iPhone, and those changes have been difficult for Apple to keep quiet.

The device is expected to feature the biggest overhaul to the iPhone in a number of years, with an edge-to-edge OLED display with no Home button, a glass body with stainless steel frame, Touch ID embedded under the screen, new biometric features, a revamped camera, and more.

With the number of rumors circulating about improvements coming to the iPhone, it should come as no surprise that customers are holding off on an iPhone purchase until 2017, when the entirely revamped iPhone debuts.

Related Forum: iPhone

Top Rated Comments

SuprUsrStan Avatar
92 months ago
The dip in sales couldn't have been because the iPhone 7 looks virtually identical to the one that came out last year AND the year before. And it certainly wasn't because the only distinguishing aspect is the loss of a headphone jack.

It's got to be because of the iphone 8 rumors. :eek:
Score: 110 Votes (Like | Disagree)
DMVillain Avatar
92 months ago
Well that's what happens when you underwhelm.
Score: 41 Votes (Like | Disagree)
Lesser Evets Avatar
92 months ago
Excuses, excuses, excuses... he's a sorry excuse.
Score: 33 Votes (Like | Disagree)
sracer Avatar
92 months ago
"Apple sold 50.76 million iPhones in its fiscal second quarter ended April 1, down from 51.19 million a year earlier."

I'm far from being an Apple apologist, but these sales numbers are insane. 430,000 fewer iPhones over a 3 month period compared to the same period last year. There are quite a few warning signs of future trouble for Apple... this isn't one of them.
Score: 22 Votes (Like | Disagree)
alexgowers Avatar
92 months ago
A pause in design will result in less desire for iPhones. Who would have thought?

Also, Tim being surprised by iPhone 7 plus sales being stronger than iPhone 7 shows just how out of touch he is with tech and users! I'm always surprised that these guys know so little about their market. You can't put a bigger battery and better camera in a phone and expect people not to want it! I know they're just human and no one is really much more of an expert than anyone else with the same information but damn I wish they could view it from a different perspective once in a while.
Score: 21 Votes (Like | Disagree)
robeddie Avatar
92 months ago
Apple is doomed :rolleyes:... ok everyone can continue now
You know, what has become way more annoying than the negative critiques of Apple's moves and performance over the past few years ...

... is the number of cliche artists who mock that criticism by making sarcastic 'Apple is doomed' posts.
Score: 21 Votes (Like | Disagree)

Popular Stories

General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...