Apple Rebrands iTunes Podcasts as 'Apple Podcasts'

Apple today has rebranded iTunes Podcasts to be called "Apple Podcasts," and updated its marketing website for podcasters to learn how the new branding can help promote their shows. Apple Podcasts promo materials now include a new "Listen on Apple Podcasts" badge, while most of the pre-existing graphics standards and podcast identity guidelines remain unchanged.

The rebranding also stretches to the company's Twitter account, where iTunes Podcasts has now turned into @ApplePodcasts so users can get up-to-date recommendations on the newest and best podcasts right from their Twitter feed. The functionality and look of the official Podcasts iOS app appears to have remained the same for now.

It's official: iTunes Podcasts is now @ApplePodcasts.

Podcasters, we've got a great new badge to help you promote your shows. 💜📻 pic.twitter.com/c9ZWVmSCsq
— Steve Wilson (@StephenWilson) April 13, 2017

The new name falls in line with Apple's recent decision to place the company's name in front of the service or product in question -- like Apple Music and Apple Pencil -- and further distances itself from iTunes. During the Code Media Conference this past February, Eddy Cue admitted that Podcasts are seeing a "huge resurgence," and that Apple will "absolutely" do more with the medium in the future.

Today's rebranding could be the first step in that direction for the company.

Tag: Podcasts

Top Rated Comments

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Sirious

34 months ago

I'm waiting for the day iTunes on the Mac is renamed to "Music". I believe that day is coming too.

https://forums.macrumors.com/threads/itunes-rebrand-as-music-imminent.1896776/

Rating: 9 Votes

M.PaulCezanne

34 months ago

Could this be the first sign of the long awaited and much desired death of iTunes?????

:D

Rating: 7 Votes

BB8

34 months ago

Could this be the first sign of the long awaited and much desired death of iTunes?????

:D

One can only hope.

Rating: 6 Votes

Mad Mac Maniac

34 months ago

I'm waiting for the day iTunes on the Mac is renamed to "Music". I believe that day is coming too.

https://forums.macrumors.com/threads/itunes-rebrand-as-music-imminent.1896776/

Perhaps. But it would be breaking it up into several parts with only one of them being called "music".
[doublepost=1492096330][/doublepost]

What's next.. the "Apple iPhone"

It kind of already is the Apple iPhone... it would have to become the "Apple Phone"

Rating: 6 Votes

69650

34 months ago

"Apple Phone Plus" and "Apple Pad Pro" doesn't exactly roll of the tongue.

Rating: 3 Votes

macduke

34 months ago

This sounds like they're finally breaking up iTunes at WWDC. My prediction for new apps on the Mac: Apple Music, Apple Podcasts, Apple TV (maybe like the TV app on iOS, and has all your "iTunes" movies and shows as well?), and something new for iTunes U. I almost put Apple U, but that seems a little weird. So perhaps a new branding. As for managing iOS devices, they'll probably include a utility for Macs and PCs for the users who still do that—which I imagine is a small but vocal minority.

Rating: 3 Votes

manu chao

34 months ago

So the resurgence is probably short lived, assuming most people are just listening while driving right now.

For once, until a significant proportion of car users will have fully autonomous cars at least 20 years will have passed. I wouldn't call that time span 'short-lived'.

But more importantly, compared to driving, how many hours per week do you spend on:

* Running errands and what percentage of that time is spent not sitting in your car but, eg, walking, waiting in line, (un)loading your car, etc. ?
* Doing household chores?
* Doing any kind of exercise?

Rating: 3 Votes

sully54

34 months ago

If you think about it, evidence of the breakup of iTunes is right in front of us. iOS has separate apps for music, video (TV and Video apps), podcasts, and the App Store, which are all still currently integrated in iTunes on the mac side.

I would be surprised if Apple did not announce this breakup at wwdc.

Rating: 3 Votes

snebes

34 months ago

#1 - Autonomous cars are coming much quicker than 20 years. Saying that today is like the year being 2006 and saying it'll take 20 years for smartphones to become common.
#2 - Running errands stops being a thing with autonomous cars.
#3 - I listen to music instead of podcasts while doing chores and exercise. Not sure if that applies to everyone or if it's just me.

#1 I'm not buying a new car for some time. Most people will not run out and drop $100k on a new fancy car either. Nobody will subsidize this technology.
#2 what do you think errands are, and how would a new car eliminate them?
#3 it is obviously just you.

Rating: 2 Votes