Apple today has rebranded iTunes Podcasts to be called "Apple Podcasts," and updated its marketing website for podcasters to learn how the new branding can help promote their shows. Apple Podcasts promo materials now include a new "Listen on Apple Podcasts" badge, while most of the pre-existing graphics standards and podcast identity guidelines remain unchanged.
The rebranding also stretches to the company's Twitter account, where iTunes Podcasts has now turned into @ApplePodcasts so users can get up-to-date recommendations on the newest and best podcasts right from their Twitter feed. The functionality and look of the official Podcasts iOS app appears to have remained the same for now.
It's official: iTunes Podcasts is now @ApplePodcasts. Podcasters, we've got a great new badge to help you promote your shows. 💜📻 pic.twitter.com/c9ZWVmSCsq — Steve Wilson (@StephenWilson) April 13, 2017
Today's rebranding could be the first step in that direction for the company.