Apple today has rebranded iTunes Podcasts to be called "Apple Podcasts," and updated its marketing website for podcasters to learn how the new branding can help promote their shows. Apple Podcasts promo materials now include a new "Listen on Apple Podcasts" badge, while most of the pre-existing graphics standards and podcast identity guidelines remain unchanged.

The rebranding also stretches to the company's Twitter account, where iTunes Podcasts has now turned into @ApplePodcasts so users can get up-to-date recommendations on the newest and best podcasts right from their Twitter feed. The functionality and look of the official Podcasts iOS app appears to have remained the same for now.

apple podcasts

The new name falls in line with Apple's recent decision to place the company's name in front of the service or product in question -- like Apple Music and Apple Pencil -- and further distances itself from iTunes. During the Code Media Conference this past February, Eddy Cue admitted that Podcasts are seeing a "huge resurgence," and that Apple will "absolutely" do more with the medium in the future.

Today's rebranding could be the first step in that direction for the company.

Top Rated Comments

Sirious Avatar
55 months ago
I'm waiting for the day iTunes on the Mac is renamed to "Music". I believe that day is coming too.

https://forums.macrumors.com/threads/itunes-rebrand-as-music-imminent.1896776/
Score: 9 Votes (Like | Disagree)
M.PaulCezanne Avatar
55 months ago
Could this be the first sign of the long awaited and much desired death of iTunes?????

:D
Score: 7 Votes (Like | Disagree)
BB8 Avatar
55 months ago
Could this be the first sign of the long awaited and much desired death of iTunes?????

:D
One can only hope.
Score: 6 Votes (Like | Disagree)
Mad Mac Maniac Avatar
55 months ago
I'm waiting for the day iTunes on the Mac is renamed to "Music". I believe that day is coming too.

https://forums.macrumors.com/threads/itunes-rebrand-as-music-imminent.1896776/
Perhaps. But it would be breaking it up into several parts with only one of them being called "music".
[doublepost=1492096330][/doublepost]
What's next.. the "Apple iPhone"
It kind of already is the Apple iPhone... it would have to become the "Apple Phone"
Score: 6 Votes (Like | Disagree)
69650 Avatar
55 months ago
"Apple Phone Plus" and "Apple Pad Pro" doesn't exactly roll of the tongue.
Score: 3 Votes (Like | Disagree)
macduke Avatar
55 months ago
This sounds like they're finally breaking up iTunes at WWDC. My prediction for new apps on the Mac: Apple Music, Apple Podcasts, Apple TV (maybe like the TV app on iOS, and has all your "iTunes" movies and shows as well?), and something new for iTunes U. I almost put Apple U, but that seems a little weird. So perhaps a new branding. As for managing iOS devices, they'll probably include a utility for Macs and PCs for the users who still do that—which I imagine is a small but vocal minority.
Score: 3 Votes (Like | Disagree)

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