Apple Could Offer HBO, Showtime, and Starz Channels as 'Premium TV Bundle'

Apple is considering offering HBO, Showtime, and Starz television channels in a combined "premium TV bundle" to be delivered to viewers via Apple TV and iOS devices, according to a new report on Sunday.

Apple already enables users to buy the named channels individually, but according to a source who spoke to Recode, Apple has approached the three networks about rolling them up into a single paid package similar to how conventional TV operators market their channels.

apple tv westworld
However, unlike paid TV operators like Charter, which usually require consumers to subscribe to a basic range of TV channels before offering a premium bundle, Apple wants to provide the package as an upfront standalone option for all its consumers.

Apple has yet to nail down a deal with any of the networks, according to industry sources, while representatives from HBO, Stars, and Showtime declined to comment on the report. Apple also didn't respond to requests for comment.

Apple currently offers HBO for $15 a month, Showtime for $11 a month, and Stars for $9 a month, but Recode had no information on the price of any possible bundle package.

Apple's attempts to set up a traditional streaming bundle of TV channels have come to nothing in recent years, despite rival companies like Google and Hulu announcing plans of their own.

In 2015, Apple was in talks for a streaming television service that would bundle several popular live channels and on-demand television at a price point of approximately $30 per month, but Apple canned the project after being unable to establish the necessary deals because content providers were reluctant to unbundle their channels.

The company's assertive negotiation tactics with cable providers have also been blamed, with Apple executives accused of making demands networks aren't prepared to meet. Content providers meanwhile have been reluctant to agree to Apple's terms for fear of potentially compromising their traditional revenue streams.

Apart from its TV subscription service ambitions, Apple is said to be building a "significant" business centered around creating original, scripted television shows and possibly even movies, for a possible launch by the end of 2017.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

tennisproha Avatar
57 months ago
What puzzles me is how Apple is sitting on a gold mine with the virtually complete collection of TV shows and movies they have in iTunes. They could just renegotiate those contracts and offer iTunes as a monthly subscription. It's the motherload of catalogues. They could wipe the competition clean, except for Netflix and Amazon original programming.
Score: 22 Votes (Like | Disagree)
Rogifan Avatar
57 months ago
Another story about plans that Apple has but no deals in place. Why does Eddy Cue still have a job?
[doublepost=1491173887][/doublepost]
What puzzles me is how Apple is sitting on a gold mine with the virtually complete collection of TV shows and movies they have in iTunes. They could just renegotiate those contracts and offer iTunes as a monthly subscription. It's the motherload of catalogues. They could wipe the competition clean, except for Netflix and Amazon original programming.
Can you imagine what that would cost???
Score: 12 Votes (Like | Disagree)
Westside guy Avatar
57 months ago
All these companies are seemingly hellbent on recreating the failing cable TV business model...
Score: 11 Votes (Like | Disagree)
Stevez67 Avatar
57 months ago
Bundle = cord and I cut the cord. So how is paying for a "bundle" of garbage channels different just because it's delivered over the internet? No thanks.
Score: 9 Votes (Like | Disagree)
furi0usbee Avatar
57 months ago
I would hands down pay for this.
Yeah, you would be giving your hands, and maybe an arm and a leg... so you would pay $30/mo for this *new* Apple plan, plus $9.95 for that, plus $8.95/mo for that, plus $19.99/mo for that....... paying for all these services just to get half the channels you really want.... stick with the bundle dude.... it's cheaper.

All you are doing is paying more money to more companies to get the keys to the walled gardens. And you end up paying more than you would because ISPs are going to up their prices for stand alone internet access, then reduce big time bundled packages with TV and internet.

We are just chasing different methods to pay the same (or more) to the greedy media companies. Just different ways for them to get our money, just thinly disguised as the future.

Now, if there were an open standard where all channels could submit their content, and we can purchase just what we want, well that would be the future of media. As it stands now, these are all just bundles and junior bundles and light bundles, but bundles none the less.
Score: 8 Votes (Like | Disagree)
sfwalter Avatar
57 months ago
Great a bundle of channels I have no interest in purchasing.
Score: 7 Votes (Like | Disagree)

Top Stories

nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...
iPad Pro Feature Magenta

Mac Otakara: iPad Air 5 to Feature iPad Pro-Like Design, No Design Changes Coming to iPad Mini 6 or iPad 9

Tuesday July 27, 2021 11:06 am PDT by
The next-generation iPad Air will feature a design that's similar to the third-generation iPad Pro, according to Japanese site Mac Otakara. Citing a Chinese supplier, the site says that the fifth-generation iPad Air will continue to feature a 10.9-inch display and a Touch ID button on the side, but it will gain a dual-lens camera system with Wide and Ultra Wide cameras. A LiDAR Scanner is ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...