Amazon has launched another grocery initiative, this time for Amazon employees in Seattle. The service is called AmazonFresh Pickup and it allows customers to order groceries from the Amazon mobile app on iOS and Android, or on the web, select a pickup time, and show up at the AmazonFresh Pickup location to get their items bagged into their vehicle by an Amazon worker.

Although it's limited to Amazon employees right now, when it opens to a wider audience AmazonFresh Pickup will be available to Prime members (who are near a location) as a free addition to their membership (via TechCrunch).

amazon fresh pickup
The service has no minimum order requirement, so customers can create grocery lists for dozens of items or for a single bottle of mouthwash, for example -- whatever is ordered will be waiting for them when they drive up. Customers can order fresh produce, meats, bread, dairy and a range of household items off of AmazonFresh Pickup, which currently has two locations in Seattle's SODO and Ballard neighborhoods.

Amazon previously tested out "Amazon Go" pop up stores, which let customers walk in, purchase groceries, and walk out of the store without needing to go through any lengthy check out process. That service worked by having customers scan their smartphone when entering, and the Amazon Go app tracked every item taken from the store's shelves and tallied it all up in a virtual cart, which charged a customer's connected payment card.


Recently, it was reported that Amazon is delaying a wider launch of Amazon Go locations to "work out kinks" related to the cashierless technology that charges customers automatically. Amazon is constantly testing out and slowly launching neat new ideas that could see a wider debut for its customers in the future -- like Amazon Prime Air, which has evolved from futuristic reveal to small-scale, working delivery drone in just over three years. With today's announcement, it appears that AmazonFresh Pickup is the next in line.

Tag: Amazon

Top Rated Comments

nwcs Avatar
113 months ago
Krogers already does this with far more items.
This is kinda cool, yet very lazy.
Try shopping with babies or toddlers. It's a sanity saver!
Score: 4 Votes (Like | Disagree)
ApfelKuchen Avatar
113 months ago
This is kinda cool, yet very lazy. Plus, I like to actually go into the grocery to look at the produce and pick exactly what I need. You never know what these guys are gonna put in the bags. Maybe a bruised apple, or an older, less fresh one, etc. I think most people would rather pick out their own too. But I guess time will tell.
I'm sure it could be lazy; "More leisure time for me!" On the other hand, if grocery shopping takes a half-hour to an hour (including "park the car," "walk the aisles," and "wait in the check-out line"), there are all sorts of good ways to use the time, and undoubtedly the most time-conscious, never-enough-time-in-the-day types will benefit - a bit more breathing space/less stress (until they find other ways to "productively" occupy that time).

Now, my Watch tells me the time I spend in the grocery store counts as exercise, but it's low intensity exercise; that time could be spent doing a more physically intensive activity (which I do anyway, but more is better). And if grocery shopping was nearly as easy as hitting the fast food drive-through, maybe some people would have a better, more affordable diet.

Will the stores take advantage of shoppers? Perhaps, but overall, they want repeat business. They're not likely to be as picky (literally) as some of us, but I'd wager they won't intentionally seek out the worst, either. For me, the disadvantage is the overall inspection - "Hmm, the asparagus isn't looking very good today," "the plums are hard as rocks," "Would I rather have two larger pork chops or three smaller ones at the same weight?" But for the majority of the items in the shopping cart, that's not a consideration.
Score: 4 Votes (Like | Disagree)
ApfelKuchen Avatar
113 months ago
There are a lot of "if" scenarios in that statement. I mean sure it might free up an hour of someone's day, but I doubt that it would convert to that person doing vigorous exercise instead. Sure the option is there, but most people will just use that extra time to play games on their phones. Which is none of my business, I'm just sayin'.

Also, that last point is exactly what I was going for. The fact that there's no way they would be able to know your exact quality standard for the produce. For me that's a deal-breaker because I am very picky as it is. But to each their own.
Your statement was far more absolute than mine. I'm quite willing to accept that human behavior is variable, therefore, I tend to make conditional statements (like "tend").

My answer to the "deal-breaker" would be to order all my staples for delivery/pick-up, and purchase meats, fruits, veggies, and the like in person. I save time, I maintain quality.
Score: 3 Votes (Like | Disagree)
avanpelt Avatar
113 months ago
My local Kroger has been doing this for a while. While I have yet to use the service, I know people who say it's the only way they buy groceries now.

This is the kind of thing where Siri integration could really shine if only Siri was smart enough. It would be fantastic if I could say to Siri, "Add my usual trash bags to my Kroger shopping list" and it knew that when I say "Kroger shopping list", to add it to the Kroger ClickList for curbside pickup; and when I say, "my usual trash bags", it knew what I bought from Kroger last time, checked to see if it was still available for sale from Kroger, and if it was, added it to the ClickList.

This is the kind of deep third-party integration that Siri desperately needs. If Apple brings this kind of thing to Siri sometime within the next year or two, they have a shot at having an assistant in their ecosystem that's actually worthy to be called an assistant. Without that type of deep integration, Siri is just the dumb blonde that does little more than tell the same jokes over and over.
[doublepost=1490716872][/doublepost]
This is kinda cool, yet very lazy.
For some people, it might be lazy; but for a good many others, it's called good time management. I can spend an hour at the grocery store and spend $200.00; or, I can spend that hour working and almost make the $200.00 that buys those groceries. Personally, I'd rather do the latter and let someone else roam the aisles for me.
Score: 3 Votes (Like | Disagree)
macduke Avatar
113 months ago
In the midwest we can just order online groceries from Hy-Vee for free if we spend over $100, and for a $5 fee if we spend under $100. If you order them early enough in the morning, you can usually schedule the delivery for the evening. If you order the night before, you can easily get them the next day. You can see things you've ordered before and add them to your cart again. It takes my wife about 10 minutes to grocery shop on her iPad every two weeks. It's one of the greatest things that has ever happened, lol. They've rarely messed up, and when they have, we've gotten a personal note from the store manager with a $10 gift card, and they replaced it within a few hours. We are quite happy with it, but I only wish they accepted Apple Pay and had some way to automatically order certain things.

I'm wondering—do you guys on the coast not have this yet? I would be really surprised if you didn't, but then I see articles like this making it sound like it's such a new thing when we've been using it for a while.
Score: 2 Votes (Like | Disagree)
doelcm82 Avatar
113 months ago
Do I have to be in the car? Can't I just send the car to pick up the groceries?

Back in the 60's my mom would just call Possum Wiggly's grocery store, and Possum himself would deliver right to our house. He'd bring the groceries in the kitchen door, and put them away for her.
Score: 2 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...