Apple customers may be familiar with the option of walking into an Apple retail store, purchasing a product with the Apple Store app, and walking out without checking out or even speaking to a single employee, and now Amazon seeks to one-up that experience with a new concept called Amazon Go.


Amazon Go provides a checkout-free shopping experience that, to the naked eye, looks exactly like shoplifting. After scanning a smartphone upon entering a store, the app automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart.

Amazon Go says the app utilizes computer vision, sensor fusion, and deep learning, allowing customers to simply take what they want and go with no checkouts or lines required. Shortly after, Amazon will charge a customer's Amazon account and send a receipt, meaning that, unlike the Apple Store app, shoppers do not even need to be in the store during the actual payment process.

Amazon did not provide any further details, so beyond that it remains unclear exactly how the process works.

For now, Amazon Go is limited to Amazon employees in the company's beta program, while only one Amazon Go food store in the company's hometown of Seattle—at 2131 7th Ave—currently supports the app. Amazon Go will open to the public in early 2017, possibly signaling the app's expansion to other stores.

All customers need is an Amazon account, a supported smartphone, and the free Amazon Go app. Amazon informed MacRumors the app will likely support iPhone, and presumably Android-based smartphones as well.

Tag: Amazon

Top Rated Comments

FSMBP Avatar
100 months ago
Just what America needs....less jobs.
But doesn't Amazon help create jobs as they have to have people maintain these stores, developed the technology, R&D jobs, construction jobs to built these places etc...? Not being a smartass but seriously asking.
Score: 11 Votes (Like | Disagree)
bpcookson Avatar
100 months ago
This is exactly where technology should be taking us: ever closer to Marxist ideals while maintaining open democracy and free markets. Communism fails largely due to a lack of abundance and necessary incentives, not because it is "wrong" or "bad." If technology can take care of the **** jobs, a society is then free to develop specialized pursuits.

Just what America needs....less jobs.
To posit the reverse as you imply, that America needs more jobs, is an unqualified statement at Best and foolishly short-sighted at worst. What we really need is more higher-skilled and/or knowledge-based jobs with more challenge and higher reward. We need a more robust education model that won't fail the majority of students and a focus on communities to create a natural support system.

There's more and more to go with that, but simply crying out against the destruction of low-skill jobs is a vote against progress. It's a plea for change without the willingness to change anything.
Score: 10 Votes (Like | Disagree)
Mac Fly (film) Avatar
100 months ago
Just what America needs....less jobs.
You'd rather have more people working in shopping centers at tills and more queues? Those people could be educated and serve the world far better than scanning in groceries.
[doublepost=1480962102][/doublepost]
Uh, why does Amazon need to know what groceries I buy now?
What's the difference in Amazon or Tesco knowing?
Score: 10 Votes (Like | Disagree)
wesk702 Avatar
100 months ago
All those whining about $15/hr min wage out there, this is what happens.
[doublepost=1480961123][/doublepost]
Uh, why does Amazon need to know what groceries I buy now?
Know your preferences, targeting with more accurate marketing.
Score: 9 Votes (Like | Disagree)
0007776 Avatar
100 months ago
All those whining about $15/hr min wage out there, this is what happens.
And when businesses do things like this I'll take my money to their competitors who actually employ real people and pay them a living wage.
Score: 7 Votes (Like | Disagree)
SnarkyBear Avatar
100 months ago
Just what America needs....less jobs.
I, for one, actually miss Steve Jobs. Less Jobs is what is hurting Apple and the world.
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...