New (PRODUCT)RED iPhone 7 Plus Shown Off in Unboxing Video

Early this morning, Apple unveiled new Special Edition (PRODUCT)RED iPhone 7 and 7 Plus models, which feature a vibrant red aluminum finish paired with a silver Apple logo and white front bezels.

While the new red iPhone models won't be available for purchase until Friday, March 24, tech YouTuber Marques Brownlee got his hands on one of the new devices early, and has shown it off in the first (PRODUCT)RED iPhone unboxing video.


The (PRODUCT)RED iPhone ships in a box decorated with red text and a red iPhone, and inside, there's a (PRODUCT)RED insert alongside the regular manuals. Aside from that, the packaging is the same as other iPhone models with a charging cable and Lightning EarPods.

Brownlee's first reaction to the (PRODUCT)RED iPhone was "Wow, this thing is really red and really good looking." He goes on to say that it's as "ridiculously good as you think," and calls it the most photogenic iPhone he's seen in a long time.

According to Brownlee, in person, the device has an almost satin finish that is super saturated, and because it's not as dark as the Matte and Jet Black iPhones, it isn't as prone to showing fingerprints. Brownlee is not a fan of the white front of the device (he calls it "goofy") and says he'd prefer it with a black front.

Apple release the Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus to celebrate more than 10 years of partnership with the (RED) charity. All (PRODUCT)RED purchases let customers contribute to the Global Fund to join the fight against HIV and AIDS.

Over the course of its 10 year partnership with (RED), Apple has been responsible for donating more than $130 million and is the largest corporate donor to the Global Fund.

The new (PRODUCT)RED iPhone models are available in 128GB and 256GB storage capacities, priced at $749/$849 for the iPhone 7 and $869/$969 for the iPhone 7 Plus. As mentioned above, the new devices will go on sale on Friday in more than 40 countries around the world.

Related Forum: iPhone

Top Rated Comments

snowboarder Avatar
93 months ago
Seriously, who cares? Another color of the existing iPhone, another option for the storage,
another watch band. Where is anything REALLY new? Where is a Mac? Any Mac? iMac, Mac Pro, anything?
Score: 40 Votes (Like | Disagree)
44267547 Avatar
93 months ago
That white bezel though. If this would have had a black bezel, this would be a perfect combination with black and red.

Still for a great cause.
Score: 20 Votes (Like | Disagree)
Asarien Avatar
93 months ago
The white bezel makes way more sense than a black one, people. This is to bring attention to health, not U2 or death metal. Black and red is too dire, plus red and white are the colors which represent medical attention.

The silver Touch ID ring is absolutely lazy, however. That totally should have been a matching red.
Score: 16 Votes (Like | Disagree)
myrtlebee Avatar
93 months ago
So... a silver Apple logo (not white as I believe MacRumors reported earlier) and a silver Touch ID ring. And that makes sense how? Should have went with a black front, black Touch ID ring, and a black Apple logo.
Score: 14 Votes (Like | Disagree)
riverfreak Avatar
93 months ago
I remember when I used to get excited when the Apple Store was down.
Score: 10 Votes (Like | Disagree)
casperes1996 Avatar
93 months ago
So... a silver Apple logo (not white as I believe MacRumors reported earlier) and a silver Touch ID ring. And that makes sense how? Should have went with a black front, black Touch ID ring, and a black Apple logo.
Don't get why everyone wants it all black. I think all white with the red looks way better. And I think the unit in this video is just an early model - Look at Apple's website. That Apple logo looks really white to me
Score: 8 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...