New (PRODUCT)RED iPhone 7 Plus Shown Off in Unboxing Video

Early this morning, Apple unveiled new Special Edition (PRODUCT)RED iPhone 7 and 7 Plus models, which feature a vibrant red aluminum finish paired with a silver Apple logo and white front bezels.

While the new red iPhone models won't be available for purchase until Friday, March 24, tech YouTuber Marques Brownlee got his hands on one of the new devices early, and has shown it off in the first (PRODUCT)RED iPhone unboxing video.


The (PRODUCT)RED iPhone ships in a box decorated with red text and a red iPhone, and inside, there's a (PRODUCT)RED insert alongside the regular manuals. Aside from that, the packaging is the same as other iPhone models with a charging cable and Lightning EarPods.

Brownlee's first reaction to the (PRODUCT)RED iPhone was "Wow, this thing is really red and really good looking." He goes on to say that it's as "ridiculously good as you think," and calls it the most photogenic iPhone he's seen in a long time.

According to Brownlee, in person, the device has an almost satin finish that is super saturated, and because it's not as dark as the Matte and Jet Black iPhones, it isn't as prone to showing fingerprints. Brownlee is not a fan of the white front of the device (he calls it "goofy") and says he'd prefer it with a black front.

Apple release the Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus to celebrate more than 10 years of partnership with the (RED) charity. All (PRODUCT)RED purchases let customers contribute to the Global Fund to join the fight against HIV and AIDS.

Over the course of its 10 year partnership with (RED), Apple has been responsible for donating more than $130 million and is the largest corporate donor to the Global Fund.

The new (PRODUCT)RED iPhone models are available in 128GB and 256GB storage capacities, priced at $749/$849 for the iPhone 7 and $869/$969 for the iPhone 7 Plus. As mentioned above, the new devices will go on sale on Friday in more than 40 countries around the world.

Related Forum: iPhone

Top Rated Comments

snowboarder Avatar
91 months ago
Seriously, who cares? Another color of the existing iPhone, another option for the storage,
another watch band. Where is anything REALLY new? Where is a Mac? Any Mac? iMac, Mac Pro, anything?
Score: 40 Votes (Like | Disagree)
44267547 Avatar
91 months ago
That white bezel though. If this would have had a black bezel, this would be a perfect combination with black and red.

Still for a great cause.
Score: 20 Votes (Like | Disagree)
Asarien Avatar
91 months ago
The white bezel makes way more sense than a black one, people. This is to bring attention to health, not U2 or death metal. Black and red is too dire, plus red and white are the colors which represent medical attention.

The silver Touch ID ring is absolutely lazy, however. That totally should have been a matching red.
Score: 16 Votes (Like | Disagree)
myrtlebee Avatar
91 months ago
So... a silver Apple logo (not white as I believe MacRumors reported earlier) and a silver Touch ID ring. And that makes sense how? Should have went with a black front, black Touch ID ring, and a black Apple logo.
Score: 14 Votes (Like | Disagree)
riverfreak Avatar
91 months ago
I remember when I used to get excited when the Apple Store was down.
Score: 10 Votes (Like | Disagree)
casperes1996 Avatar
91 months ago
So... a silver Apple logo (not white as I believe MacRumors reported earlier) and a silver Touch ID ring. And that makes sense how? Should have went with a black front, black Touch ID ring, and a black Apple logo.
Don't get why everyone wants it all black. I think all white with the red looks way better. And I think the unit in this video is just an early model - Look at Apple's website. That Apple logo looks really white to me
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...