Apple Retail Ends Genius Training in Cupertino, Moves to In-Store Web Seminars

For years, Apple has sent new Genius hires to its Infinite Loop headquarters in Cupertino, or sometimes an auxiliary campus in Austin or Cork, to receive hands-on training for up to three weeks. Recently, however, Apple appears to have stopped offering these group-oriented trips, according to people familiar with the matter.

apple genius repair
Apple's off-site Genius Training program has been replaced by an in-store, self-guided experience using company-provided reference materials, according to a source. The training now involves watching web-based seminars through the Apple Technical Learning Administration System, or ATLAS, another source said.

In Cupertino, Apple had a small training facility with a mock Genius Bar and Macs set aside specifically for trainees to take apart and perform test repairs on. But with the switch to web-based seminars, Apple is allegedly providing "virtual take aparts" only now, with no physical hardware.

"This means that many customers who check their computers in for repair may have their device serviced by someone who has never physically worked on their model of computer before," said a person familiar with the matter.

A handful of Geniuses have shared photos of their training experience on social networks over the years, with one person calling it a "life-changing experience" and others echoing similar positivity. One source described it to us as a "rite of passage" and "a milestone in the career" of an Apple retail employee.

Apple's Genius Training program was for years a rite of passage for Apple Retail employees: not only a training opportunity, but a chance to visit one of Apple's corporate campuses, to get questions answered at the source, and, for those who headed to Cupertino, to experience Silicon Valley and the Apple culture. The traditional "selfie" in front of One Infinite Loop was a milestone in the career of every Apple Genius.

Apple Store managers have been quietly informing new Genius hires of the changes in recent weeks. It is unclear if the off-site training is permanently discontinued, or if it could return to Infinite Loop or Apple's new campus in the future. Apple did not immediately respond to a request for comment.

Last year, we revealed a new Apple retail position called Technical Expert, which falls between Technical Specialist and Genius. These employees are able to provide mobile repairs, a task previously limited to Geniuses, and troubleshooting for software and products like the Apple Watch and Apple TV.

Top Rated Comments

jayducharme Avatar
56 months ago
Why not just have the "Geniuses" browse through iFixIt?
Score: 119 Votes (Like | Disagree)
orev Avatar
56 months ago
This seems like a bad idea. The whole experience and camaraderie that comes with going through something like this really makes a difference to people. It also promotes a high degree of loyalty to a company by the employees. Now they just sit in a room by themselves? I think the quality of support is going to drop dramatically.
Score: 98 Votes (Like | Disagree)
magbarn Avatar
56 months ago
Lol, one of the richest companies in the world cheapening and dumbing down their employees just like Circuit City/Good Guys/Best Buy...
Score: 88 Votes (Like | Disagree)
weup togo Avatar
56 months ago
This is how bean-counters innovate.
Score: 66 Votes (Like | Disagree)
photosbynick Avatar
56 months ago
There must be a huge turnover rate of them now. When I worked there from 2005-2010, they sent the Creatives and Genius crew to Cali for a month to do hands on training and then in store work. It was the best experience ever. When we got back, we brought back that corporate vide and culture to the store on the retail level. The entire store benefited from a few of us going out there. It brought the store morale up. It was like an award to go to corporate and train. Now that they will do it in the store level, this will not bring the same benefits that it once did. Loyalty will go down and those employees will be more likely to leave Apple sooner than in the past. I would have still been there as a Creative if I wasn't recruited to go elsewhere.
Score: 64 Votes (Like | Disagree)
Brookzy Avatar
56 months ago
Keep up the good work, Angela!

FFS...
Score: 47 Votes (Like | Disagree)

Top Stories

EEC Apple iphone 13

Apple Registers iPhone 13 Models in Eurasia Ahead of September Launch

Friday June 11, 2021 2:16 am PDT by
Nashville Chatter Class has discovered a new Russian-language regulatory filing in the Eurasian Economic Commission (EEC) database pointing towards several unreleased iPhone 13 models that Apple will be launching in the fall. Versions of iPhone running iOS 14 are listed with the model numbers A2628, A2630, A2634, A2635, A2640, A2643, and A2645. None of the numbers correspond to Apple's...
ios 15 home screen icons

iOS 15 Lets You Drag and Drop Images and Text Across Apps

Saturday June 12, 2021 3:17 pm PDT by
Apple this week previewed iOS 15, which is available now in beta for developers ahead of a public release later this year. One smaller but useful new feature added is the ability to drag and drop images, text, files, and more across apps on iPhone. MacStories editor-in-chief Federico Viticci demonstrated the new feature in a tweet: Using cross-app drag and drop on iPhone in iOS 15. Finally 🎉 #WW ...
ipad mini 6

Next iPad Mini Will Allegedly Feature Thinner Bezels, USB-C Port, and Touch ID Power Button

Friday June 11, 2021 1:13 pm PDT by
On his newly launched Front Page Tech website, leaker Jon Prosser has shared renders showing off the alleged design of the next-generation iPad mini, which he says are based on schematics, CAD files, and real images of the device. In line with details shared earlier this month by Bloomberg's Mark Gurman and Debby Wu, Prosser claims that the new iPad mini will feature slimmer bezels around...
iphone12protriplelenscamera

Apple's Orders for Key iPhone 13 Camera Component Expected to Outstrip Entire Android Market

Wednesday June 9, 2021 12:47 am PDT by
Major camera upgrades coming to the iPhone 13 series are putting increased pressure on suppliers to meet Apple's demand for key lens components, according to a new DigiTimes report. Apple has reportedly put Taiwan-based makers of voice coil motor (VCM) components on notice to increase their capacity by 30-40% in order to meet the company's demand, which is expected to outstrip the entire...
apple virtual game controller ios 15

Apple Makes New On-Screen Game Controller Available to Developers on iOS 15 and iPadOS 15

Saturday June 12, 2021 12:36 pm PDT by
During the Platforms State of the Union at WWDC this week, Apple unveiled a new API for iOS 15 and iPadOS 15 that enables developers to implement an on-screen virtual game controller in their iPhone and iPad games with just a few lines of code. While many iPhone and iPad games already offer on-screen controls, Apple's new virtual game controller is available to all developers, easy to add,...
macos monterey tidbits feature copy

macOS Monterey Tidbits: Animated Memoji on Login Screen, Change the Color of the Mouse Pointer, and More

Friday June 11, 2021 10:27 am PDT by
We've highlighted several new features coming in macOS Monterey, such as Low Power Mode and the option to erase a Mac without reinstalling the operating system, but there are some smaller tidbits that we wanted to share. Animated Memoji on Login Screen One small but fun new feature in macOS Monterey is the addition of a personalized Memoji on the login screen, complete with animated facial...
mr white ipod touch 5 protoype3

Unreleased iPod Touch 5 With Chamfered Edges and 30-Pin Dock Connector Shared Online

Thursday June 10, 2021 2:05 am PDT by
Occasional leaker Mr White has today shared interesting images on Twitter of what appears to be an old-school fifth-generation iPod touch prototype with chamfered edges and a brushed aluminum finish. The original iPod touch 5 that Apple released in October 2012 had a unibody anodized aluminum chassis with rounded edges, and was available in several colors, including slate. Another...
maxresdefault

Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

Saturday June 12, 2021 7:01 am PDT by
In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack. In the ad, which features the main character using an M1 iPad Pro, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they can...
passwords system preferences

macOS Monterey Features Dedicated Password Section in System Preferences, Built-In Authenticator and More

Friday June 11, 2021 2:32 pm PDT by
macOS Monterey makes several improvements to password management, positioning iCloud Keychain as an ideal password service to replace third-party services like Lastpass and 1Password. In System Preferences, there's a new "Passwords" section that houses all of your iCloud Keychain logins and passwords so they're easier to get to, edit, and manage. There's a similar Passwords section that's...
Dark Sky App Featured

Dark Sky iOS App, Website, and API Now Scheduled to Remain Available Until End of 2022

Thursday June 10, 2021 7:34 am PDT by
Last year, Apple acquired the weather app Dark Sky, and shortly after its purchase, Apple shut down the app for Android. Despite the revamped iOS 15 Weather app taking heavy inspiration from Dark Sky, the weather's app standalone iOS app, web app, and API will remain available until the end of next year, compared to the end of this year, as previously planned. Dark Sky announced in an update ...