Apple has ranked fourth in Fast Company's annual list of The Most Innovative Companies of 2017 published today, moving up three spots from its seventh-place finish in 2016. Apple trailed behind Amazon, Google, and Uber, and directly ahead of Snapchat, Facebook, and Netflix in the list of 50 companies.

a10
The publication credited Apple for designing four of its own chips last year, which allows it to "control its own destiny" and create "the most compelling consumer-electronics experiences," including the A10 Fusion chip in iPhone 7, W1 chip in AirPods, T1 chip in the MacBook Pro with Touch Bar, and S2 chip in the Apple Watch Series 2.

"We pick the projects where we feel like we can make a difference—the big customer-impacting features," says Anand Shimpi, who works on hardware technologies at Apple. So the stunning depth-of-field effect from the iPhone 7 camera? That’s directly enabled by the new A10 chip. "The actual production of the stored portrait image is because of things that we put into the [image signal processor]," Shimpi says.

Each chip has resulted in technological breakthroughs for Apple. The W1 chip in AirPods, for example, is programmed to automatically route the audio to each earphone, and engage the microphone, while its low power usage results in industry-leading battery life up to five hours on a single charge.

The S2 chip in Apple Watch Series 2 models results in performance improvements without sacrificing battery life, and the four-core A10 Fusion chip in the iPhone 7 and iPhone 7 Plus is up to two times faster than the A8 chip in the iPhone 6 and delivers the longest battery life—up to two hours longer—of any iPhone ever.

Top Rated Comments

fox10078 Avatar
55 months ago
I can already hear the heads exploding around here.
Score: 11 Votes (Like | Disagree)
bladerunner2000 Avatar
55 months ago
Unreliable source considering their top 50 doesn't include Tesla, which belongs in the top 3 spot.
Score: 9 Votes (Like | Disagree)
69Mustang Avatar
55 months ago
In their defense, Taco Bell did combine corn, beans, meat and cheese into genius...
Not only that, they flipped the script and put the chicken... wait for it... on the mutha@#$%^&* outside. <mind blown>
I give you, in all it's glory, the Naked Chicken Chicken Chalupa.o_O


Can't innovate my ass!! Which is ironic since, if I eat this, that's where a lot of "innovation" will take place.:p:D
Score: 8 Votes (Like | Disagree)
bladerunner2000 Avatar
55 months ago
Maybe they're waiting for Tesla to make a profit first.
What does that have to do with innovation?

You have to look in the right category though. Tesla isn't a 'consumer electronics device'
The list is called "World's Most Innovative Companies". My point still stands.
Score: 7 Votes (Like | Disagree)
WinstonRumfoord Avatar
55 months ago
You say Apple can't innovate? Let me see you send an apple watch emoji with fireworks backgrounds on your low tech android phone. That's what I thought...
Score: 5 Votes (Like | Disagree)
MH01 Avatar
55 months ago
It's February 2017 . Probably a good time to name the most innovative companies in 2016.
Score: 4 Votes (Like | Disagree)

Top Stories

april 2021 event coverage feature

Apple Event Live Coverage: New iPads, AirTags, and More Expected [Event Over]

Tuesday April 20, 2021 9:07 am PDT by
Apple's virtual "Spring Loaded" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut updated iPad models and perhaps some other hardware such as AirTags or iMac models based on Apple silicon. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog...
m1 imac colors

Apple Announces Redesigned iMac With M1 Chip and Seven Color Options

Tuesday April 20, 2021 10:22 am PDT by
Apple has announced a new, redesigned 24-inch iMac, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals. The new iMac features a completely new compact design, and comes in a range of seven striking colors, including green, yellow, orange, pink, purple,...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
14

Apple Says iOS 14.5 Will Be Released 'Next Week'

Tuesday April 20, 2021 11:08 am PDT by
Apple today in a press release about its new AirTag item tracker announced that iOS 14.5 and iPadOS 14.5 will be available starting "next week." iOS 14.5 and iPadOS 14.5 are packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask. iOS 14.5 and iPadOS 14.5 will also be the minimum software versions...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
f1618938547

Apple Announces AirTag Tracking Devices Starting At $29 Each

Tuesday April 20, 2021 10:10 am PDT by
Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking...
Ports 2021 MacBook Pro Mockup Feature 1 copy

Stolen MacBook Pro Schematics Confirm Apple's Plans to Add More Ports and Remove Touch Bar

Wednesday April 21, 2021 10:31 am PDT by
Schematics stolen from Apple supplier Quanta Computer outline Apple's plans for the next-generation MacBook Pro models that are expected in 2021, and clearly confirm plans for additional ports and a return to MagSafe. MacRumors saw the schematics after they were leaked online, and some of them feature the logic board of the next-generation MacBook Pro. On the right side of the machine,...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
maxresdefault

Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Tuesday April 20, 2021 4:23 pm PDT by
Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an M1 iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce all of the new devices during its virtual...