Apple Encourages People to Get Moving in New 'Close Your Rings' Apple Watch Ad

Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around.


The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and reflects Apple's increasingly fitness oriented marketing for Apple Watch. However, ads part of a recent "Go" campaign such as "Go Swim" and "Go Run" appear to have been removed from Apple's YouTube channel.

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Top Rated Comments

44267547 Avatar
97 months ago
Once you start closing the rings, it actually becomes quite addicting and motivating. It's you competing against yourself, with the help of the Apple Watch pushing you. I use it everyday.
Score: 30 Votes (Like | Disagree)
Cineplex Avatar
97 months ago
Guess the luxury market didn't pan out...now its hipsters with Frisbees.
Score: 20 Votes (Like | Disagree)
meady100 Avatar
97 months ago
If Apple are so bothered about getting us to move, why do they make things like remote light switches, garage doors that open themselves and products that let you see who is at the front door without getting up? It really is the strangest of ironies. Just occasionally I get this weird feeling that they might try to sell us things under literally any pretence.
Score: 9 Votes (Like | Disagree)
swupnil Avatar
97 months ago
so if you jump off the bridge we should too?

okay how about real metrics here people..

what is your body fat ?

steps don't mean jack guys. it's not a metric of fitness.

guess how many steps i have today? only 11k

That doesn't account that i had a 40 mile 3600 ft climb bike ride.

so you can take your rings and shove it apple.
Rings have nothing to do with steps. They have to do with calories, which are based on heart rate. Hence, your 40 mile bike ride would blow the rings out of the park.

I've used mine for skiing, biking, and many other intense activities where my arms weren't doing much work compared to my legs. My activity was captured just fine because my heart rate was elevated. Apple built a lab to research many different activities, testing several thousand hours worth of various exercises, and they focused on calories instead of steps for a reason. They already acknowledge that steps are a silly metric, which is why they aren't at the forefront of the data that is shown to you.

Nice try, though.
Score: 8 Votes (Like | Disagree)
anthorumor Avatar
97 months ago
Don't forget to breathe ('https://support.apple.com/en-au/HT206999').
Score: 8 Votes (Like | Disagree)
canny Avatar
97 months ago
Can't wait till an Apple device can tell me when to ****, piss, and breathe.
Score: 7 Votes (Like | Disagree)