Apple Encourages People to Get Moving in New 'Close Your Rings' Apple Watch Ad
Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around.
The ad is similar to the Apple Watch ad "
Dance, Run, Rock" released last month, and reflects Apple's increasingly fitness oriented marketing for Apple Watch. However, ads part of a recent "Go" campaign such as "
Go Swim" and "
Go Run" appear to have been removed from Apple's YouTube channel.
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Top Rated Comments
I've used mine for skiing, biking, and many other intense activities where my arms weren't doing much work compared to my legs. My activity was captured just fine because my heart rate was elevated. Apple built a lab to research many different activities, testing several thousand hours worth of various exercises, and they focused on calories instead of steps for a reason. They already acknowledge that steps are a silly metric, which is why they aren't at the forefront of the data that is shown to you.
Nice try, though.