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Apple Encourages People to Get Moving in New 'Close Your Rings' Apple Watch Ad

Saturday February 11, 2017 11:46 am PST by Joe Rossignol
Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around.


The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and reflects Apple's increasingly fitness oriented marketing for Apple Watch. However, ads part of a recent "Go" campaign such as "Go Swim" and "Go Run" appear to have been removed from Apple's YouTube channel.

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Tag: Apple ads
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[ 82 comments ]


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Relentless Power
33 months ago
Once you start closing the rings, it actually becomes quite addicting and motivating. It's you competing against yourself, with the help of the Apple Watch pushing you. I use it everyday.
Rating: 30 Votes
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Cineplex
33 months ago
Guess the luxury market didn't pan out...now its hipsters with Frisbees.
Rating: 20 Votes
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meady100
33 months ago
If Apple are so bothered about getting us to move, why do they make things like remote light switches, garage doors that open themselves and products that let you see who is at the front door without getting up? It really is the strangest of ironies. Just occasionally I get this weird feeling that they might try to sell us things under literally any pretence.
Rating: 9 Votes
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anthorumor
33 months ago
Don't forget to breathe ('https://support.apple.com/en-au/HT206999').
Rating: 8 Votes
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swupnil
33 months ago

so if you jump off the bridge we should too?

okay how about real metrics here people..

what is your body fat ?

steps don't mean jack guys. it's not a metric of fitness.

guess how many steps i have today? only 11k

That doesn't account that i had a 40 mile 3600 ft climb bike ride.

so you can take your rings and shove it apple.


Rings have nothing to do with steps. They have to do with calories, which are based on heart rate. Hence, your 40 mile bike ride would blow the rings out of the park.

I've used mine for skiing, biking, and many other intense activities where my arms weren't doing much work compared to my legs. My activity was captured just fine because my heart rate was elevated. Apple built a lab to research many different activities, testing several thousand hours worth of various exercises, and they focused on calories instead of steps for a reason. They already acknowledge that steps are a silly metric, which is why they aren't at the forefront of the data that is shown to you.

Nice try, though.
Rating: 8 Votes
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Hrududu
33 months ago
Nothing quite like having a computer pat you on the back for doing a good job exercising!
Rating: 7 Votes
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truthertech
33 months ago

Guess the luxury market didn't pan out...now its hipsters with Frisbees.



Actually, the estimated 30 million or so they have sold includes people buying them for both fashion and fitness, (along with notifications, ease of Apple Pay, unlocking, answering calls, etc. etc. ) But back to the fashion point. One of the reasons Apple has taken over the market and most of the rest are giving up or selling out, is that with a simple change of a band, you can move from fitness workout mode to have a great fashion statement/accessory. As far as "luxury," Apple never intended that there would be significant numbers of people to shell out thousands of dollars for a gold watch that would soon have dated innards. What they did that was ingenious marketing was to use that to get worldwide attention to their newly launched product. With all its money, Apple couldn't have bought that kind of media attention that came with celebs wearing it, high end stores carrying it, people talking about the gold edition's price, etc. Pure genius.
Rating: 7 Votes
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canny
33 months ago
Can't wait till an Apple device can tell me when to ****, piss, and breathe.
Rating: 7 Votes
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ILuvEggplant
33 months ago

Once you start closing the rings, it actually becomes quite addicting and motivating. It's you competing against yourself, with the help of the Apple Watch pushing you. I use it everyday.

so if you jump off the bridge we should too?

okay how about real metrics here people..

what is your body fat ?

steps don't mean jack guys. it's not a metric of fitness.

guess how many steps i have today? only 11k

That doesn't account that i had a 40 mile 3600 ft climb bike ride.

so you can take your rings and shove it apple.
Rating: 6 Votes
Avatar
DevNull0
33 months ago
Remember when Apple used to encourage people to get moving and buy a Mac? I just barely do.
Rating: 4 Votes

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