Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season.
The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go Ride," "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared earlier this month. Apple said it set a new Apple Watch sales record during the first week of the holiday shopping season.
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Top Rated Comments
the apple watch is a swim watch like a toyota prius is a sports car.
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I disagree. I use the Swim.com app and it does everything that my Garmin 910xt does and even provides metrics such as SWOLF. It even auto pauses during intervals while i'm resting on the wall which the Garmin does not do. True it wouldn't work well for a triathlon because for one its not easy to switch between sports, but for training, absolutely.The apple watch doesn't provide a real swimmer the same metrics as does a garmin or suunto watch.
it's a toy for now.
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the apple watch isn't a swim watch.