Apple Shares New 'Go Swim' Ad for Apple Watch

Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season.


The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go Ride," "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared earlier this month. Apple said it set a new Apple Watch sales record during the first week of the holiday shopping season.

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Related Forum: Apple Watch

Top Rated Comments

zombierunner Avatar
60 months ago
Brothers don't swim.
Score: 7 Votes (Like | Disagree)
Junipr Avatar
60 months ago
We should share a 'Go Take a Hike' ad with Apple
Score: 7 Votes (Like | Disagree)
themongooseman Avatar
60 months ago
I've trained for standard distance, 5k open water, 70.3 and Ironman with 3 or 4 different Garmins, watches by Polar, and a Finis Swimsense...pretty much every major swim tracking option available. Apple Watch does everything all of those do, although whether the open water tracking is up to much (and whether it would survive a mass start with 1400 other people) is open to question. Unless you actually know what you're talking about, probably best to clam up.

the apple watch is a swim watch like a toyota prius is a sports car.
Score: 6 Votes (Like | Disagree)
bacaramac Avatar
60 months ago
Maybe not the best time to post a summer ad talking about swimming during the Winter season. Just a thought, even for those in AZ where it's warmer, I can't use my pool right now without a heater. haha
Score: 4 Votes (Like | Disagree)
gsucyclist Avatar
60 months ago
?

The apple watch doesn't provide a real swimmer the same metrics as does a garmin or suunto watch.

it's a toy for now.
[doublepost=1482446089][/doublepost]

the apple watch isn't a swim watch.
I disagree. I use the Swim.com app and it does everything that my Garmin 910xt does and even provides metrics such as SWOLF. It even auto pauses during intervals while i'm resting on the wall which the Garmin does not do. True it wouldn't work well for a triathlon because for one its not easy to switch between sports, but for training, absolutely.
Score: 4 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
60 months ago
It's a neat idea, but the editing is a little choppy. Almost felt like Samsung Gear ad.
Score: 3 Votes (Like | Disagree)

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