Apple Shares New 'Go Swim' Ad for Apple Watch

Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season.


The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go Ride," "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared earlier this month. Apple said it set a new Apple Watch sales record during the first week of the holiday shopping season.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...

Top Rated Comments

zombierunner Avatar
111 months ago
Brothers don't swim.
Score: 7 Votes (Like | Disagree)
Junipr Avatar
111 months ago
We should share a 'Go Take a Hike' ad with Apple
Score: 7 Votes (Like | Disagree)
themongooseman Avatar
111 months ago
I've trained for standard distance, 5k open water, 70.3 and Ironman with 3 or 4 different Garmins, watches by Polar, and a Finis Swimsense...pretty much every major swim tracking option available. Apple Watch does everything all of those do, although whether the open water tracking is up to much (and whether it would survive a mass start with 1400 other people) is open to question. Unless you actually know what you're talking about, probably best to clam up.

the apple watch is a swim watch like a toyota prius is a sports car.
Score: 6 Votes (Like | Disagree)
bacaramac Avatar
111 months ago
Maybe not the best time to post a summer ad talking about swimming during the Winter season. Just a thought, even for those in AZ where it's warmer, I can't use my pool right now without a heater. haha
Score: 4 Votes (Like | Disagree)
gsucyclist Avatar
111 months ago
?

The apple watch doesn't provide a real swimmer the same metrics as does a garmin or suunto watch.

it's a toy for now.
[doublepost=1482446089][/doublepost]

the apple watch isn't a swim watch.
I disagree. I use the Swim.com app and it does everything that my Garmin 910xt does and even provides metrics such as SWOLF. It even auto pauses during intervals while i'm resting on the wall which the Garmin does not do. True it wouldn't work well for a triathlon because for one its not easy to switch between sports, but for training, absolutely.
Score: 4 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
111 months ago
It's a neat idea, but the editing is a little choppy. Almost felt like Samsung Gear ad.
Score: 3 Votes (Like | Disagree)