Apple's 'Fanatical' Attention to Detail Revealed in Apple Campus 2 Report

Reuters on Tuesday published a revealing insider report on the Steve Jobs-approved design and ongoing construction of Apple's new "spaceship" campus in Cupertino, California, which is expected to be finished this spring.

The write-up draws from interviews with nearly two dozen current and former workers involved in the $5 billion project, and focuses on the "fanatical" attention to detail demanded by Apple managers throughout the development which is said to have delayed the original 2016 completion date.

apple campus 2 sept 13
According to the report, Apple's in-house construction team enforced many strict rules. For instance, no vents or pipes could be reflected in the surrounding structures, despite the fact that the campus features the world's largest single pane of curved glass.

In another example of the stringent demands that construction workers were subject to, the guidelines for the special wood used throughout the building is said to have run to some 30 pages.

Tolerances, the distance materials may deviate from desired measurements, were a particular focus. On many projects, the standard is 1/8 of an inch at best; Apple often demanded far less, even for hidden surfaces.

The company's keen design sense enhanced the project, but its expectations sometimes clashed with construction realities, a former architect said.

"With phones, you can build to very, very minute tolerances," he said. "You would never design to that level of tolerance on a building. Your doors would jam."

According to architect German de la Torre, who worked on the project, many of the building's proportions were directly inspired by Apple products, from the curve of a rounded corner, to the elevator buttons, which struck some workers as resembling the iPhone's home button.

One of the most vexing features was the doorways, which Apple wanted to be perfectly flat, with no threshold. The construction team pushed back, but Apple held firm.

The rationale? If engineers had to adjust their gait while entering the building, they risked distraction from their work, according to a former construction manager.

"We spent months trying not to do that because that's time, money and stuff that's never been done before," the former construction manager said.

This obsession with minute features is said to have set back other parts of the project. For example, Apple wanted all the building's signage to reflect a sleek minimal aesthetic, but the emergency services' overriding concern was to ensure the property could be easily navigated if they were called to an incident. Discussions on the topic are said to have extended to 15 meetings with fire department representatives.

The article ends with an anecdote about the back and forth between construction workers and Apple managers over the design of a door handle for offices and meeting rooms. Discussions apparently went on for a year and a half – the door handle is reportedly still unfinished to this day.

You can read the full Reuters report here, and be sure to check out the recent drone footage of the Apple Campus 2 construction site we featured late last month.

Top Rated Comments

EliasM Avatar
94 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
Score: 48 Votes (Like | Disagree)
Kaibelf Avatar
94 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
And most people don't have that problem. Therefore you should probably get your phone repaired.
Score: 40 Votes (Like | Disagree)
lamerica80 Avatar
94 months ago
"1/8 of an inch" - JUST SWITCH TO THE METRIC SYSTEM ALREADY!!
Score: 37 Votes (Like | Disagree)
brvhrt Avatar
94 months ago
If only they had the same attention to detail for their own products.
I came here to post this exact sentence.
Score: 36 Votes (Like | Disagree)
charlieasmith96 Avatar
94 months ago
'Attention to detail'



Attachment Image
Score: 32 Votes (Like | Disagree)
az431 Avatar
94 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
Of course the same person responsible for fixing bugs in iOS is also in charge of supervising construction of the new campus.
Score: 31 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...