Apple's 'Fanatical' Attention to Detail Revealed in Apple Campus 2 Report

Reuters on Tuesday published a revealing insider report on the Steve Jobs-approved design and ongoing construction of Apple's new "spaceship" campus in Cupertino, California, which is expected to be finished this spring.

The write-up draws from interviews with nearly two dozen current and former workers involved in the $5 billion project, and focuses on the "fanatical" attention to detail demanded by Apple managers throughout the development which is said to have delayed the original 2016 completion date.

apple campus 2 sept 13
According to the report, Apple's in-house construction team enforced many strict rules. For instance, no vents or pipes could be reflected in the surrounding structures, despite the fact that the campus features the world's largest single pane of curved glass.

In another example of the stringent demands that construction workers were subject to, the guidelines for the special wood used throughout the building is said to have run to some 30 pages.

Tolerances, the distance materials may deviate from desired measurements, were a particular focus. On many projects, the standard is 1/8 of an inch at best; Apple often demanded far less, even for hidden surfaces.

The company's keen design sense enhanced the project, but its expectations sometimes clashed with construction realities, a former architect said.

"With phones, you can build to very, very minute tolerances," he said. "You would never design to that level of tolerance on a building. Your doors would jam."

According to architect German de la Torre, who worked on the project, many of the building's proportions were directly inspired by Apple products, from the curve of a rounded corner, to the elevator buttons, which struck some workers as resembling the iPhone's home button.

One of the most vexing features was the doorways, which Apple wanted to be perfectly flat, with no threshold. The construction team pushed back, but Apple held firm.

The rationale? If engineers had to adjust their gait while entering the building, they risked distraction from their work, according to a former construction manager.

"We spent months trying not to do that because that's time, money and stuff that's never been done before," the former construction manager said.

This obsession with minute features is said to have set back other parts of the project. For example, Apple wanted all the building's signage to reflect a sleek minimal aesthetic, but the emergency services' overriding concern was to ensure the property could be easily navigated if they were called to an incident. Discussions on the topic are said to have extended to 15 meetings with fire department representatives.

The article ends with an anecdote about the back and forth between construction workers and Apple managers over the design of a door handle for offices and meeting rooms. Discussions apparently went on for a year and a half – the door handle is reportedly still unfinished to this day.

You can read the full Reuters report here, and be sure to check out the recent drone footage of the Apple Campus 2 construction site we featured late last month.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

EliasM Avatar
110 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
Score: 48 Votes (Like | Disagree)
Kaibelf Avatar
110 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
And most people don't have that problem. Therefore you should probably get your phone repaired.
Score: 40 Votes (Like | Disagree)
lamerica80 Avatar
110 months ago
"1/8 of an inch" - JUST SWITCH TO THE METRIC SYSTEM ALREADY!!
Score: 37 Votes (Like | Disagree)
brvhrt Avatar
110 months ago
If only they had the same attention to detail for their own products.
I came here to post this exact sentence.
Score: 36 Votes (Like | Disagree)
charlieasmith96 Avatar
110 months ago
'Attention to detail'



Attachment Image
Score: 32 Votes (Like | Disagree)
az431 Avatar
110 months ago
If only they had the same attention to detail for their own products. It's been months now that I cannot simply turn on Bluetooth on my iPhone without the need to redo it two or three times because it simply doesn't work the first time. There are many, many othere examples of obvious bugs that go unrepaired for far too long.
Of course the same person responsible for fixing bugs in iOS is also in charge of supervising construction of the new campus.
Score: 31 Votes (Like | Disagree)