Apple does not break out sales of the Apple Watch like it does for the iPhone, iPad, and Mac, but according to Apple CEO Tim Cook, the Apple Watch set all time unit and revenue records during the first fiscal quarter of 2017, suggesting significant sales during the holidays.

Cook said holiday demand was "so strong" that Apple "couldn't make enough." He went on to say the company is thrilled with the response its seen to the wearable device.

apple watch series 2 2
While the Apple Watch set an all time revenue record, that's not reflected in Apple's "Other" products category, which was down eight percent year over year.

"Other," which includes the Apple TV, Apple Watch, Beats products, the iPod, and Apple-branded and third-party accessories (including the new AirPods), brought in $4.02 billion, down from $4.35 billion in the year-ago quarter.

It's not clear what was responsible for the drop if Apple Watch sales are up, but slower Beats and Apple TV sales could be one explanation.

Apple also set revenue records for the iPhone and Mac, along with its Services category.

Update: Apple CFO Luca Maestri told the Financial Times that Apple TV sales were down year over year, better explaining the revenue drop in the "Other" category despite surging Apple Watch sales.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

ftaok Avatar
69 months ago
To all those that are calling BS on Tim Cook's statement ...

Stop. He's an officer of the company and has material information. If it were to come out that this is a lie, he's in deep trouble. He's not risking that just to pump up Awatch numbers, especially when they posted record revenues otherwise.

Now if you're saying that he's fudging the numbers and not really lying, then yeah, without the baseline numbers, you might want to take the statement with a grain of salt.

But me, I'll take his word over some analyst looking at shady supplier numbers and extrapolating sales estimates any day.
Score: 13 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
69 months ago
Again, just more proof that AW is a flop. Apple should just kill it already. I think it's safe to say now that AW wasn't a hit.
The #1 seller in the smart watch category, making millions a year, and you honestly believe they should kill it? How obtuse are you? It's selling more than 2x what the 2nd most popular smart watch does.

I'm so glad you aren't in charge of Apple. It's be out of business long ago if that was the case.
Score: 6 Votes (Like | Disagree)
m.x Avatar
69 months ago
I think the sales wouldn't be so great hadn't there been WatchOS 3. The overall improvements are really impressive and let you wonder how you were able to live with WatchOS 1 and 2 in the past....
Score: 6 Votes (Like | Disagree)
Wondercow Avatar
69 months ago
But me, I'll take his word over some analyst looking at shady supplier numbers and extrapolating sales estimates any day.
Or a bunch of anonymous posters who will always spot support for whatever doom and gloom they want to believe, no matter how hard they have to squint
Score: 5 Votes (Like | Disagree)
Aluminum213 Avatar
69 months ago
Much improved product over the first year, glad to see it doing well
Score: 4 Votes (Like | Disagree)
RedOrchestra Avatar
69 months ago
Apple Watch Sets All Time Revenue Record in Q1 2017

How does anyone really know because, Tim said so? This from the MR write-up ...

- Apple does not break out sales of the Apple Watch

- While the Apple Watch set an all time revenue record, that's not reflected in Apple's "Other" products category, which was down eight percent year over year.

- "Other," which includes the Apple TV, Apple Watch, Beats products, the iPod, and Apple-branded and third-party accessories (including the new AirPods)

Somebody's BSing here. I defy anyone to breakout the "Other" numbers to give credence to Cook's statement.


EDIT: Cook can say anything because they've never suppled baseline data for initial sales and on-going sales - so it's a pretty meaningless representation.
Score: 4 Votes (Like | Disagree)

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