Apple's Stock Reaches Highest Price Since 2015
Apple's stock price is currently hovering around the $120 mark in intraday trading, its highest level since late 2015. The stock has been steadily climbing in value since dropping to a 52-week low of $89.47 in May 2016.
2016 marked Apple's first year-over-year decline in revenue since 2003, and first drop in iPhone sales ever, but its stock price appears to have mostly weathered the storm. Since bottoming out, Apple has introduced the iPhone 7 and iPhone 7 Plus, long-awaited new MacBook Pro models, Apple Watch Series 2, and AirPods.
This year, Apple is rumored to introduce at least one majorly redesigned iPhone, a trio of iPads, and new Macs, including an updated iMac with the option for AMD graphics, new 12-inch MacBook models with Kaby Lake processors and up to 16GB of RAM, and a 15-inch MacBook Pro with Kaby Lake and 32GB of RAM.
Last month, Apple analyst Brian White said he "continues to believe Apple is one of the most underappreciated stocks in the world," partly due to "a never ending waterfall of 'gloom and doom' media reports" surrounding the company.
Popular Stories
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison.
The ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
JPMorgan Chase has reached a deal to take over operation of the Apple Card, reports The Wall Street Journal. Barring any "last minute hiccups," the deal should be announced shortly after over a year of negotiations.
Reports began circulating over two years ago that current Apple Card issuer Goldman Sachs was looking to end its partnership with Apple as part of an effort to scale back on...
Though it's been just a few months since iOS 26 launched, we're already hearing rumors about the next-generation version of iOS, iOS 27. iOS 27 will be introduced at Apple's June WWDC 2026 event before it launches in September 2026.
We don't know all of the details about iOS 27 yet, but we do have some information about what to expect.
"Snow Leopard" Update
iOS 27 will apparently focus...
Logitech users on macOS found themselves locked out of their mouse customizations yesterday after the company let a security certificate expire, breaking both its Logi Options+ and G HUB configuration apps.
Logitech devices like its MX Master series mice and MX Keys keyboards stopped working properly as a result of the oversight, with users unable to access their custom scrolling setup,...
OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience.
For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovere...
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable.
Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...
