Apple CEO Tim Cook: ‘We Have Great Desktops in Our Roadmap'
In a post to an employee message board obtained by TechCrunch, Apple CEO Tim Cook assured employees that the company is still committed to the Mac and that "great desktops" are coming. Apple's desktop computers haven't seen an upgrade in at least 433 days.

Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”
Cook says that the desktop is "very strategic" to Apple because the performance desktops can provide is "really important" to a lot of people and "critical" for some people. He says the current iMac is the best desktop Apple's ever made and its 5K display is the best desktop display in the world.
In regards to its future roadmap and how Apple employees can help push the company forward, Cook says that "you can rarely see precisely where you want to go from the beginning." Instead, Cook argues that "pulling strings" to see what's coming next is one of Apple's strengths, noting that the creation of Apple Watch led to the creation of ResearchKit, which lead to the creation of CareKit. Cook concludes the post by saying the company doesn't do things for a return on investment, it explores new things because it's exciting and might lead somewhere.
The lack of refreshed Mac hardware can be attributed to a combination of Apple waiting on chipmakers and suppliers to ship their new products and the Cupertino Company's renewed focus on iPad.
Apple's desktop Macs haven't seen upgrades in over a year. The iMac's last update was 433 days ago, the Mac Mini's last update was 795 days ago and the Mac Pro's last update was 1,097 days ago.
Popular Stories
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June.
In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro ...
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great.
Top Tier
Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599.
With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced.
Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week.
Apple will be releasing...
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report includes ...
The battery capacity of Apple's rumored iPhone 17 Air will be below the 3,000 mAh mark, according to a recent post from Instant Digital, an account with more than 1.4 million followers on Chinese social media platform Weibo.
Thanks to iOS 26's new Adaptive Power Mode, though, the account said that the iPhone 17 Air should achieve full-day battery life.
A previous rumor pegged the iPhone...
Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely dates. Like the iPhone 16 series, this year's lineup is expected to include four models – but with a twist. The Plus device is being replaced with an all-new ultra-thin model, while the iPhone 17 Pro and iPhone 17 Pro Max are set to...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...