Apple CEO Tim Cook: ‘We Have Great Desktops in Our Roadmap' - MacRumors
Skip to Content

Apple CEO Tim Cook: ‘We Have Great Desktops in Our Roadmap'

In a post to an employee message board obtained by TechCrunch, Apple CEO Tim Cook assured employees that the company is still committed to the Mac and that "great desktops" are coming. Apple's desktop computers haven't seen an upgrade in at least 433 days.

imac


Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”

Cook says that the desktop is "very strategic" to Apple because the performance desktops can provide is "really important" to a lot of people and "critical" for some people. He says the current iMac is the best desktop Apple's ever made and its 5K display is the best desktop display in the world.

In regards to its future roadmap and how Apple employees can help push the company forward, Cook says that "you can rarely see precisely where you want to go from the beginning." Instead, Cook argues that "pulling strings" to see what's coming next is one of Apple's strengths, noting that the creation of Apple Watch led to the creation of ResearchKit, which lead to the creation of CareKit. Cook concludes the post by saying the company doesn't do things for a return on investment, it explores new things because it's exciting and might lead somewhere.

The lack of refreshed Mac hardware can be attributed to a combination of Apple waiting on chipmakers and suppliers to ship their new products and the Cupertino Company's renewed focus on iPad.

Apple's desktop Macs haven't seen upgrades in over a year. The iMac's last update was 433 days ago, the Mac Mini's last update was 795 days ago and the Mac Pro's last update was 1,097 days ago.

Related Roundups: iMac, Mac mini
Related Forums: iMac, Mac mini, Mac Pro

Popular Stories

Apple iMac M4 hero feature

Apple's Next Big iMac Upgrade Revealed

Tuesday April 14, 2026 8:48 am PDT by
Apple's next major iMac upgrade will be an OLED panel, according to ZDNet Korea, though it won't arrive until 2029 or 2030. Apple has apparently asked Samsung Display, LG Display, and other suppliers to produce 24-inch OLED panel samples on their mass-production lines, targeting 600 nits of brightness and around 218 pixels-per-inch (PPI). The current iMac's 24-inch LCD offers 500 nits at the ...
imac new purple

Major iMac Upgrade Coming in 2029

Tuesday April 28, 2026 5:46 am PDT by
Apple is planning a major upgrade to the iMac in 2029, adopting an OLED panel for the first time, according to ZDNet Korea. Apple has apparently asked Samsung Display, LG Display, and other suppliers to produce 24-inch OLED panel samples on their mass-production lines, targeting 600 nits of brightness and around 218 pixels-per-inch (PPI). The current iMac's 24-inch LCD offers 500 nits at the ...
perplexity personal computer

Perplexity Launches Personal Computer for Mac, Turning a Mac mini Into an Always-On AI Agent

Thursday April 16, 2026 1:03 pm PDT by
Perplexity today launched Personal Computer, an expansion of Perplexity Computer that integrates with local files and apps on a Mac. Personal Computer was announced in March and was available on a waitlist basis, but it is officially rolling out today for Max subscribers. Perplexity Computer came out earlier this year, and it's an all-in-one "digital worker" able to create and execute entire ...

Top Rated Comments

123 months ago
Poor Tim has run out of Steve's ideas.
Score: 137 Votes (Like | Disagree)
bladerunner2000 Avatar
123 months ago
They need to fix the following:

* Don't rip people off with garbage components (AMD mobile GPUs in desktops? LOL)
* Fix the miserable airflow which causes the iMacs CPU to run extremely hot at the expense of USELESS thinness and then get away with false advertising claiming "4ghz speed!!!!" while having to downthrottle because of said heating issues
* Not sell a Mac Pro with last years tech and next years prices with ZERO available upgrades for GPUs
Score: 122 Votes (Like | Disagree)
123 months ago
he meant thinner iMacs.
Score: 109 Votes (Like | Disagree)
justiny Avatar
123 months ago
Actions speak louder than words, Tim.
Score: 106 Votes (Like | Disagree)
123 months ago
Sure thing, Tim.
Score: 82 Votes (Like | Disagree)
aussiephil Avatar
123 months ago
'Doesn't do things for a return on investment' - is that why an iPhone cable is $25..
Score: 73 Votes (Like | Disagree)