Apple Shares New 'Go Surf' and 'Go Ride' Apple Watch Ads

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go."


"Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling.


The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared last week.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

Born Again Avatar
119 months ago
these are misleading ads

1st no surfer ive seen wears an apple watch while surfing. have you tried using the screen when wet?

regarding the cycling - where are the data screens for cadence, power, speed sensor, etc.?
Score: 11 Votes (Like | Disagree)
a.gomez Avatar
119 months ago
Apple really needs to find a way for this thing not to look so ugly on the wrist. It is just a clunky box with a massive band... woof!
Score: 11 Votes (Like | Disagree)
tod Avatar
119 months ago
I don't understand why an Apple Watch is supposed to enhance the experience of riding a bicycle. I used to have a computer on my road bike but I threw it away. I don't care about the numbers. I just want to enjoy the ride.
Score: 9 Votes (Like | Disagree)
Johnny907 Avatar
119 months ago
Nailed it.
Score: 7 Votes (Like | Disagree)
citysnaps Avatar
119 months ago
Seriously Apple?

still think the Apple watch is worth what you change for it?

Go Fish.
Definitely worth it for me. It's been on my wrist at least 12 hours a day for about the last year and a half.

Rather than listening to all the typical negative buh-blah on MR from people who didn't own one, I wanted to see for myself and bought the Sport model to check it out first-hand, believing there was still achance it wouldn't work for me and I'd simply return it because I hadn't had a watch on wrist for ten years.

After a week I was sold. No way it was going back. Valuable for everyday fitness activities (cycling, hiking, gym) and for dealing with messages, email, calendar reminders, calls, Siri, etc without having to fish out my phone. And it's an excellent watch for time as well.

So tell me about your Apple Watch personal experiences?
Score: 6 Votes (Like | Disagree)
Fozziebear71 Avatar
119 months ago
And yet you still can't walk in a store and buy a Series 2 Watch. Brilliant, Apple.
Score: 5 Votes (Like | Disagree)