Kohl's Will Begin Selling Apple Watch at 400 Locations Across U.S. Later This Month

Kohl's will begin selling the Apple Watch at 400 of its 1,100 stores across the United States on November 15 as a way to boost its activewear business (via Fortune). Apple's partnership with the retail chain is said to help the Cupertino company reach into areas of the country that don't have Apple Stores or official Apple resellers with Apple Watches, as well as "reach a more modest-income shopper and a wider-ranging clientele."

In total, Kohl's locations will stock 10 different Apple Watch models, but the company didn't go into specifics about which. In the retailer's Black Friday ad, the Apple Watch Series 2 in Space Gray with Black Sport band and Series 1 in Rose Gold with Pink Sand Sport Band are both advertised.

Within the store itself, the Apple Watches will be displayed on stands that measure four feet tall, and the Kohl's staff will be educated on the devices to help customers in purchasing an Apple Watch, which Kohl's sees less like an electronic device and more "as an active and wellness device."
“We’re not launching it as an electronics partner,” Michelle Gass, Kohl’s chief merchandising and customer officer, told Fortune in an exclusive interview at the retailer’s design center in New York City. “We were positioning this as an active and wellness device.”
On Black Friday, customers will be able to receive Kohl's Cash when purchasing an Apple Watch: $105 for a Series 2 and $75 for a Series 1. The retailer hopes that its introduction of the Apple Watch goes over as well as its profits for selling FitBit devices, which is now "a $100-million-a-year business" for Kohl's.

In September, Macy's announced that it would be the first United States department store to begin selling Apple Watch when the device launched that month. The new Kohl's deal of 400 retail locations is much larger than Macy's, which began selling Apple Watch in 180 of its stores in September.

Related Roundups: Apple Watch, watchOS 6
Tag: Kohl's
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

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43 months ago
And here comes the elitism.

My mother-in-law is a huge Kohl's shopper and her iPhone is bigger and more expensive than mine is. Just because you don't personally do something doesn't mean the people who do are losers with no money/tech/intelligence.
Rating: 26 Votes
43 months ago
Wow. Way to remove the luxury perception. :eek:
Rating: 21 Votes
43 months ago
"Apple's partnership with the retail chain is said to help the Cupertino company...'reach a more modest-income shopper'"

I think they're going to need to drop the price a bit if that's what they're hoping to do.
Rating: 16 Votes
43 months ago
Bargain bin here we come.
Rating: 15 Votes
43 months ago
When will it be at JC Penney?
Rating: 13 Votes
43 months ago
This is just silly. They can put them in all the stores around the world, it won't help their sales.

People aren't buying the Apple watch for many reasons, price, utility, etc. But the one thing I have never head is they didn't get it because it wasn't at the store they regularly buy from.

Second, most smart phones out there are android, so 87% of the world's smart phone market can't use it. And yes, that figure includes periphery countries (third world). The only point I'm trying to make with this is that they have a limited market.

This just shows how Apple is lost at sea, and captain dongle-head is clueless.
Rating: 13 Votes
43 months ago
I'm not seeing the fit here, Kohls is a good place for clothes, but apple products - I don't get it
Rating: 11 Votes
43 months ago
People actually shop at Kohls?

I don't think the average Kohl's shopper is really looking at spending a premium on Apple products...
Rating: 9 Votes
43 months ago
Kohls is something of a discounter? I guess watch bands are not selling themselves. I can't wait to buy my next computer from Kohls. Oh wait, by next year Apple will not be selling computers!

Yeh, I saw where they said it was not an electronics business partner, but the Apple brand and strategy is defined by the stores that carry it. Enough said.
Rating: 8 Votes
43 months ago
Ahhh Kohls... So the price tag will read something like "Apple Watch Sport 42mm - regularly $1999.00 - you pay $399.00"
Rating: 7 Votes

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