Existing Apps That Added Support for Messages Saw 'Profound' Growth in iOS 10

After reporting a few weeks ago that the Messages App Store has grown to 1,650 applications, 75 percent of them sticker packs, Sensor Tower recently published another report detailing the download growth statistics for pre-existing apps that introduced Messages support in iOS 10. According to the research firm, the advantages of being an original presence in the Messages App Store during launch week had a "profound" effect on the surge of downloads for each app.

Sticker-making app JibJab sits firmly atop the pile of apps looked at by Sensor Tower. Originally introduced in 2014, Apple advertised the app's new Messages-ready compatibility in the Messages App Store during iOS 10's launch, and JibJab subsequently saw a download growth of more than 1,500 percent the week of September 12, 2016, which Sensor Tower compared to two weeks prior, August 29, as a statistical baseline.

The data accrued throughout the study uses the same parameters for each app. It should also be noted that Sensor Tower's measurements only took into account well-established apps that received more than 50,000 downloads for August and September, 2016.

messages-app-effect

As you can see, the animated-sticker-making app JibJab, which has been available on the App Store since 2014, witnessed tremendous download growth of more than 1,500 percent for the week of September 12, 2016, compared to our baseline, the week of August 29, 2016. As one of the very first apps to debut on the iMessage App Store, JibJab also benefitted from featuring by Apple within the in-app storefront.

Being a first mover on the iMessage Apps platform has clearly paid off for these apps.

A few other apps that have introduced Messages support saw notable growth, just not as intense as JibJab's performance. GIF Keyboard took second place, with a 129 percent increase in downloads during iOS 10's launch week. Tenor's app has also been around since 2014, but with the advent of Messages apps users no longer have to allow the company access to their keyboard and laboriously copy/paste each gif into a message.

The top five was rounded out by song-sharing app Genius (108 percent increase), GIF search service Giphy (77 percent increase), and App Store gaming mainstay Words With Friends (74 percent increase).

Words With Friends is the only game in Sensor Tower's top ten list, which is mostly made up of social interactive experiences. The data also shows the effect Messages-enabled apps have had for non-social add-ons as well, including apps that streamline previously cumbersome activities, like deciding on a restaurant with friends in OpenTable (65 percent increase), and picking a movie showtime in Fandango (31 percent increase).

New apps add support for Messages nearly every day, but sticker packs remain the most popular app type in Apple's new Messages App Store. Of the more than 1,650 applications on the App Store for Messages (when originally reported), sticker packs made up 1,251 apps, 944 of which are paid versus 307 that are free.

Top Rated Comments

AngerDanger Avatar
65 months ago
Stickers never really made sense to me. Aside from ones like Phoneys, which provide obvious novelty, I don't know how people are using them when we already have emoji, Google image search, and GIF support.

"So how's your dad doing?"
*sticker of pipe from Mario added*
"I don't know what that means."
*sticker of Elsa from Frozen added*
"Please just answer me."
*sticker of smiley face that looks a little like claymation added*
"I swear, I can't do this anymore. I hope your father gets better. Bye."
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
65 months ago
Stickers never really made sense to me. Aside from ones like Phoneys, which provide obvious novelty, I don't know how people are using them when we already have emoji, Google image search, and GIF support.

"So how's your dad doing?"
*sticker of pipe from Mario added*
"I don't know what that means."
*sticker of Elsa from Frozen added*
"Please just answer me."
*sticker of smiley face that looks a little like claymation added*
"I swear, I can't do this anymore. I hope your father gets better. Bye."
Guilty. Somebody sends a message saying they'd like to see me again? Slap stuff all over their messages until they're reminded why they stopped seeing me in the first place.

Here's a screenshot of one of my recent group 'conversations'. In my defence, only the Mario stickers were mine. Not in my defence: most of the stickers are Mario ones.

I don't have the self control. Neither does anybody I talk to. I hate myself for it.



Attachment Image
Score: 2 Votes (Like | Disagree)
lordofthereef Avatar
65 months ago
This is what "smart" phones have become...
Score: 2 Votes (Like | Disagree)
l00pback Avatar
65 months ago
Oh good, JibJab exploded. We can all look forward to more creepy heads super-imposed on animated dancing figures. Yay.

Does this really need a /s? I think it's obvious.
Score: 2 Votes (Like | Disagree)
slimothy Avatar
65 months ago
Phoneys is the real MVP.
Score: 1 Votes (Like | Disagree)
ILuvEggplant Avatar
65 months ago
Lol - youre telling me an integrated Message Store somehow triggered more message app downloads?!!!

MIND BLOWN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Score: 1 Votes (Like | Disagree)

Top Stories

iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
maxresdefault

'Being James Bond' Retrospective Will Be Free to Watch Through Apple TV App

Tuesday August 31, 2021 8:25 am PDT by
Update 9/7/21: "Being James Bond" is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film "No Time To Die" on October 8 in the United States, a 45-minute retrospective titled "Being James Bond" will be available to watch for free through the Apple TV app, according to Deadline. The story from MGM is said to feature Daniel Craig reflecting ...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...