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Following in the footsteps of Best Buy, Target has emailed customers that pre-ordered the Apple Watch Series 2 today to inform them that orders may not be delivered by the original date promised upon checkout.
Target said it is experiencing delays in receiving Apple Watch Series 2 models from Apple, adding that it will expedite all orders as inventory becomes available to get customers their new Apple Watches as soon as possible.
No updated date was provided for when orders will begin. Target will be emailing a complimentary $50 gift card to affected customers in the next 24 hours to help assuage any inconvenience or frustration the delay may have caused.
Apple Watch Series 2 launched today in the U.S. and select other countries, including pre-order deliveries and limited in-store availability at Apple and authorized resellers. The second-generation models feature improved water resistance up to 50 meters, a built-in GPS, a two-times brighter display, and a faster dual-core S2 chip.
Top Rated Comments
If Apple said they'd deliver some quantity and then they don't, it seems like Target and Best Buy should each be pointing their fingers at Apple, and then not giving gift cards to consumers - any customer backlash would be Apple's and Apple's alone to recover from.
The fact they're giving giftcards seems to be them admitting guilt... what are they guilty of? Did they know they'd have no stock?
Then they decided to buy a Series 1 AW and a Series 2 as well.
(P.S. I hope Apple doesn't prioritize shipments to MY Target: they don't know a THING about Apple products. They don't even know what they carry, or what shelf 6 feet away from them it's on. Hint: way down by foot level. My Target hates selling Apple products and avoids it when they can.)