Messages App Store Updated With Categories for Better App Discovery

When the Messages App Store first launched just ahead of iOS 10, there was no categories section, making it difficult to discover apps beyond those that were featured by Apple.

As more and more Messages App Store apps have rolled out, Apple has updated the App Store to include a new Categories feature, improving discovery.

messagesappstorecategories
Located at the top of the Messages App Store between "Featured" and "Manage," the new Category section breaks down apps into different groups, including Entertainment, Food & Drink, Games, Lifestyle, Photo & Video, Productivity, Shopping, Social Networking, Stickers, and Travel.

Each section includes a selection of apps chosen by Apple as "Our Favorites," along with a "More to Explore" option. As the Messages App Store grows, these categories will likely fill out and gain new sections.

In the Stickers category, there's a further breakdown to make it easier to sort through the myriad stickers in the Messages App Store. Sticker categories include Animals & Nature, Comics & Cartoons, Eating & Drinking, Emoji & Expressions, Fashion, Gaming, Kids & Family, and Places & Objects.

stickerscategories
Though the Messages App Store has only been available for a day, it's already flush with apps. We've rounded up some of the best sticker packs we've come across and some of the must-have time-saving apps that genuinely improve the Messages experience. For tips on installing apps and using stickers, make sure to check out our how to.

Related Forum: iOS 10

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
maxresdefault

iOS 26 Code Leak Reveals Apple Smart Home Hub Details

Thursday December 11, 2025 4:02 pm PST by
Apple is working on a smart home hub that will rely heavily on the more capable version of Siri that's coming next year. We've heard quite a bit about the hub over the last two years, but a recent iOS 26 code leak provides additional insight into what we can expect and confirms rumored features. Subscribe to the MacRumors YouTube channel for more videos. Macworld claims to have access to an ...

Top Rated Comments

Ballis Avatar
121 months ago
The new message apps are nothing more than GIMMICKS!:cool:
Gimmicks that I love
Score: 4 Votes (Like | Disagree)
pcmacgamer Avatar
121 months ago
Should've had categories day one but I digress. All these people complaining about how the app stinks astound me. They didn't take anything away from the core functionality of the app. It is all just extra additions to enhance a users messaging experience.
Score: 3 Votes (Like | Disagree)
boygiant Avatar
121 months ago
I can't understand why or who would pay for messaging sticker..
Kids and Kardashian fans.
Score: 2 Votes (Like | Disagree)
Cronowerx Avatar
121 months ago
The new message apps are nothing more than GIMMICKS!:cool:
Score: 2 Votes (Like | Disagree)
mtneer Avatar
121 months ago
I can't understand why or who would pay for messaging sticker..
Score: 2 Votes (Like | Disagree)
boygiant Avatar
121 months ago
Great news! Was worried it was going to stay scattered forever.
Score: 2 Votes (Like | Disagree)