Apple is working on wire-free earbuds built around a custom Bluetooth radio chip that will result in a longer battery life than is possible with traditional Bluetooth chips, reports Forbes.
Citing a source with knowledge of Apple's plans, Forbes says Apple has spent the last several years working on a custom Bluetooth chip that's designed to solve the battery life problems that plague existing wireless earbuds.
The low-power Bluetooth chip comes from technology developed by Passif Semiconductor, a startup Apple purchased in 2013. But the project has hit performance snags. Apple originally planned to launch the Bluetooth gadget in 2015, but Bluetooth performance issues stalled the release, the source told FORBES. "The way it works at Apple is if it doesn't work 100%, it gets cut," the source said. Whether Apple's wireless earbuds arrive with a custom Bluetooth chip by Apple, or instead use a third-party supplier is still unknown.
This isn't the first time we've heard about Apple's work on wire-free earbuds. Back in January, a rumor unveiled Apple's earbud plans, pointing towards Bragi Dash-style wireless Bluetooth earbuds with a battery life of approximately four hours. According to that rumor, the earbuds will also charge through an included carrying case that serves as a rechargeable battery, further extending battery life.
In recent years, Apple has delved into developing its own chips to reduce its reliance on third-party vendors, cut down on supply chain issues, and drive technology improvements. Apple has been developing its own ARM-based CPUs for mobile devices since 2010, so a move into other chip categories is unsurprising.
Rumors indicate Apple will remove the headphone jack in the iPhone 7, pushing consumers towards wireless headphones and Lightning-based headphones, so the timing is right for the release of new wireless earbuds. According to Forbes, the earbuds could potentially launch in September alongside the new iPhone 7, but the site's source was not able to confirm a launch date.
Based on trademark filings discovered by MacRumors, Apple may be planning to name its rumored wireless earbuds "AirPods."
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Tuesday December 30, 2025 2:11 pm PST by Juli Clover
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Monday December 29, 2025 10:55 am PST by Juli Clover
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Tuesday December 30, 2025 10:39 am PST by Juli Clover
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging.
There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday.
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
It will be shipped with the new iPhone. They will sell a wired (lightning) earbud as a backup
I think you've got it the other way around, they'll most likely ship next iPhone with the lightning wired earphones, and sell Airpods for extra $150+. (This maintains the highest profits for Timmy)
Still sounds dreadful. I thought that maybe they'd invent something better than BT. Does this do anything to alleviate the delay all Bluetooth devices have? Will it not have the weird shuffle bugs I've experienced with car BT syncing? Do they expect to drastically improve on that amazingly terrible 4-hour battery life mentioned in the article?
Perhaps Apple will impress us with a good product this fall, but so far there are zero rumors pointing to it.
Still sounds dreadful. I thought that maybe they'd invent something better than BT. Does this do anything to alleviate the delay all Bluetooth devices have? Will it not have the weird shuffle bugs I've experienced with car BT syncing? Do they expect to drastically improve on that amazingly terrible 4-hour battery life mentioned in the article?
Perhaps Apple will impress us with a good product this fall, but so far there are zero rumors pointing to it.
Anything is better than a 3.5 jack. Get rid of those damn things already. The sooner we get away from wired old technology the sooner improvements will come. The past belongs in the past.