Apple's 'The Human Family' Ad for Rio Olympics Features Maya Angelou

Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world.


The spot is set to be Apple's ad for the 2016 Olympic Games, expected to run sometime Friday night during the opening ceremonies in Rio. The ad has also taken over Apple's home page.

The new ad follows a collection of commercials shared by Apple back in July that were all a part of the "Shot on iPhone" roster of advertisements. Apple is in a revamp period with its photography-focused campaign, which was updated in June with advertising imagery and billboards focusing on bright colors.



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37 months ago
This is beautiful and inspiring. What I expect from Apple.
Rating: 5 Votes
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37 months ago

Multicultural, progressive, politically correct propaganda. They really had to hold their nose to include any whites in that ad, and 2 of 3 were hidden in shadow. The brainwashing continues. The sheep bray to divveeeerrrsity.


The ad is called "Human Family". It's a pretty accurate depiction of all ethnicities relative to their numbers. The human family is diverse. And there's nothing you can do about it, fortunately.

I liked it.
Rating: 5 Votes
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37 months ago
Multicultural, progressive, politically correct propaganda. They really had to hold their nose to include any whites in that ad, and 2 of 3 were hidden in shadow. The brainwashing continues. The sheep bray to divveeeerrrsity.
Rating: 5 Votes
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37 months ago
Great ad! I have really been enjoying the simplicity and the fact that most of the content isn't generated by Apple but supplied to Apple by Apple products and customers.
Rating: 4 Votes
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37 months ago
Don't like it. Can't stand the voice. If this popped up on my TV the "mute" button would be pressed almost immediately.
Rating: 3 Votes
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37 months ago
* "Shot on iPhone 6s +"

The non plus model doesn't have the same awesome camera.
Rating: 3 Votes
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37 months ago
Not related, but mentioning Rio made me think of this advert which I love.
It's for the Rio Paralympics. Now that I find truly inspiring.

[MEDIA=youtube]IocLkk3aYlk[/MEDIA]
Rating: 2 Votes
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37 months ago
Good ad and good quote. It's so good that I put it in my signature!
Rating: 2 Votes
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37 months ago
Now lets see if Brazil can manage to keep people safe at these Olympics.. I will be truly impressed if they do.
Rating: 1 Votes
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36 months ago

Sounds like you've mainlined the kool aid. Humanity isn't a "family" and its diversity goes well beyond skin color. Apple would like you to believe we're all one big happy-go-lucky United Colors of Benneton ad to better sell products. I appreciate the difference between ethnicities, races and nations and thus I don't want to be shoehorned like cattle into a globalist vision of the world.


1. Where did I mention "Humanity"?

2. There is only one race. There are ethnicities. And ethnicities are far less diverse and different than some people would like to believe.

3. It takes quite a bit to see foul in a positive ad such as this and complaining that there are not enough white people in a global ad. The fear mongering and propaganda seems to be working tremendously well.
Rating: 1 Votes
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