Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world.


The spot is set to be Apple's ad for the 2016 Olympic Games, expected to run sometime Friday night during the opening ceremonies in Rio. The ad has also taken over Apple's home page.

The new ad follows a collection of commercials shared by Apple back in July that were all a part of the "Shot on iPhone" roster of advertisements. Apple is in a revamp period with its photography-focused campaign, which was updated in June with advertising imagery and billboards focusing on bright colors.

Top Rated Comments

ogun7 Avatar
76 months ago
This is beautiful and inspiring. What I expect from Apple.
Score: 5 Votes (Like | Disagree)
nick42983 Avatar
76 months ago
Multicultural, progressive, politically correct propaganda. They really had to hold their nose to include any whites in that ad, and 2 of 3 were hidden in shadow. The brainwashing continues. The sheep bray to divveeeerrrsity.
Score: 5 Votes (Like | Disagree)
sartrekid Avatar
76 months ago
Multicultural, progressive, politically correct propaganda. They really had to hold their nose to include any whites in that ad, and 2 of 3 were hidden in shadow. The brainwashing continues. The sheep bray to divveeeerrrsity.
The ad is called "Human Family". It's a pretty accurate depiction of all ethnicities relative to their numbers. The human family is diverse. And there's nothing you can do about it, fortunately.

I liked it.
Score: 5 Votes (Like | Disagree)
Xavier Avatar
76 months ago
Great ad! I have really been enjoying the simplicity and the fact that most of the content isn't generated by Apple but supplied to Apple by Apple products and customers.
Score: 4 Votes (Like | Disagree)
macfacts Avatar
76 months ago
* "Shot on iPhone 6s +"

The non plus model doesn't have the same awesome camera.
Score: 3 Votes (Like | Disagree)
Cole Slaw Avatar
76 months ago
Don't like it. Can't stand the voice. If this popped up on my TV the "mute" button would be pressed almost immediately.
Score: 3 Votes (Like | Disagree)

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