Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music.

The first video features a young woman with her hair flowing in the wind, shot in slow motion to highlight the slo-mo feature that captures video at up to 240 frames per second.


The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone.


Today's "Shot on iPhone" videos follow two wildlife-related videos that were shared by Apple yesterday and come in the midst of a revamp of the Shot on iPhone campaign, which has been recently updated to feature new advertising imagery and billboards in bright colors.

Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 is expected to include a larger sensor.

Top Rated Comments

cwt1nospam Avatar
69 months ago
But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.
Over-saturated is great if you're a child, that's why kid's bedrooms are often done in primary colors. That doesn't make them good for pictures.
Score: 16 Votes (Like | Disagree)
Benjamin Frost Avatar
69 months ago
For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, originally written for the piano. The whole piece is about five minutes long. In this extract, the music cadences on the dominant (A flat).
Score: 9 Votes (Like | Disagree)
wevrem Avatar
69 months ago
For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, ...
I was interested, and I came to the comments hoping someone would post exactly this. Thanks!
Score: 7 Votes (Like | Disagree)
jntdroid Avatar
69 months ago
I have the S7 and 6S and both cameras have strengths and weaknesses compared to each other - but both are absolutely excellent. I will say the autofocus speed of the S7 has me reaching for it for quick shots more often than the 6S. But the S7 does tend to blow out light areas in well-lit scenes vs the 6S which tends to be more natural and closer to real life.
Score: 6 Votes (Like | Disagree)
Relentless Power Avatar
69 months ago
But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.
That seems a bit drastic to say the photo's "Look like washed out Crap." Agreed The Galaxy does have a great camera, but to call the iPhone camera crap is far fetched and exaggerated.
Score: 5 Votes (Like | Disagree)
arkhanjel Avatar
69 months ago
But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.
Just saying Android isn't the best way to present that argument. Where I'm sure there are a couple of Android phones that take good phones. Every single Android phone I've seen pictures from are horrible.
Score: 4 Votes (Like | Disagree)

Related Stories

General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
Pixel Stand 23W 668x445

Google Pixel 6 Rumored to Support 23W Wireless Charging, Beating iPhone 12's MagSafe

Wednesday September 1, 2021 1:54 am PDT by
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police. Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on ‌iPhone 12 mini‌) using Apple's MagSafe charger, and...