Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music.

The first video features a young woman with her hair flowing in the wind, shot in slow motion to highlight the slo-mo feature that captures video at up to 240 frames per second.


The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone.


Today's "Shot on iPhone" videos follow two wildlife-related videos that were shared by Apple yesterday and come in the midst of a revamp of the Shot on iPhone campaign, which has been recently updated to feature new advertising imagery and billboards in bright colors.

Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 is expected to include a larger sensor.

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
Generic iOS 18

Apple Seeds iOS 18.4 and iPadOS 18.4 Release Candidate With Priority Notifications, Ambient Music and More

Monday March 24, 2025 10:07 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas. iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update. With iOS 18.4, Apple is adding the Priority Notifications...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Foldable iPhone 2023 Feature Iridescent Search

Foldable iPhone Expected to Launch Next Year, Costing Around $2,000

Monday March 24, 2025 3:43 am PDT by
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman. Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
iOS 19 Rounded UI Elements Light

iOS 19: What to Expect From Apple's Dramatic Design Overhaul?

Monday March 24, 2025 9:47 am PDT by
Earlier this month, Bloomberg reported that Apple is planning "one of the most dramatic software overhauls in the company's history" – an update that aims to bring iOS, iPadOS, and macOS into closer visual alignment. The redesign is said to be "loosely based" on visionOS, the software behind Apple's Vision Pro headset, and will reportedly update the look of icons, menus, apps, windows, and...

Top Rated Comments

cwt1nospam Avatar
113 months ago
But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.
Over-saturated is great if you're a child, that's why kid's bedrooms are often done in primary colors. That doesn't make them good for pictures.
Score: 16 Votes (Like | Disagree)
Benjamin Frost Avatar
113 months ago
For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, originally written for the piano. The whole piece is about five minutes long. In this extract, the music cadences on the dominant (A flat).
Score: 9 Votes (Like | Disagree)
wevrem Avatar
113 months ago
For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, ...
I was interested, and I came to the comments hoping someone would post exactly this. Thanks!
Score: 7 Votes (Like | Disagree)
jntdroid Avatar
113 months ago
I have the S7 and 6S and both cameras have strengths and weaknesses compared to each other - but both are absolutely excellent. I will say the autofocus speed of the S7 has me reaching for it for quick shots more often than the 6S. But the S7 does tend to blow out light areas in well-lit scenes vs the 6S which tends to be more natural and closer to real life.
Score: 6 Votes (Like | Disagree)
44267547 Avatar
113 months ago
But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.
That seems a bit drastic to say the photo's "Look like washed out Crap." Agreed The Galaxy does have a great camera, but to call the iPhone camera crap is far fetched and exaggerated.
Score: 5 Votes (Like | Disagree)
arkhanjel Avatar
113 months ago
But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.
Just saying Android isn't the best way to present that argument. Where I'm sure there are a couple of Android phones that take good phones. Every single Android phone I've seen pictures from are horrible.
Score: 4 Votes (Like | Disagree)