Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s

Tuesday July 19, 2016 4:35 pm PDT by Juli Clover

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music.

The first video features a young woman with her hair flowing in the wind, shot in slow motion to highlight the slo-mo feature that captures video at up to 240 frames per second.

The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone.

Today's "Shot on iPhone" videos follow two wildlife-related videos that were shared by Apple yesterday and come in the midst of a revamp of the Shot on iPhone campaign, which has been recently updated to feature new advertising imagery and billboards in bright colors.

Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 is expected to include a larger sensor.

Tag: Apple ads

Top Rated Comments

cwt1nospam

66 months ago

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

Over-saturated is great if you're a child, that's why kid's bedrooms are often done in primary colors. That doesn't make them good for pictures.

Score: 16 Votes (Like | Disagree)

Benjamin Frost

66 months ago

For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, originally written for the piano. The whole piece is about five minutes long. In this extract, the music cadences on the dominant (A flat).

Score: 9 Votes (Like | Disagree)

wevrem

66 months ago

For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, ...

I was interested, and I came to the comments hoping someone would post exactly this. Thanks!

Score: 7 Votes (Like | Disagree)

jntdroid

66 months ago

I have the S7 and 6S and both cameras have strengths and weaknesses compared to each other - but both are absolutely excellent. I will say the autofocus speed of the S7 has me reaching for it for quick shots more often than the 6S. But the S7 does tend to blow out light areas in well-lit scenes vs the 6S which tends to be more natural and closer to real life.

Score: 6 Votes (Like | Disagree)

Relentless Power

66 months ago

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

That seems a bit drastic to say the photo's "Look like washed out Crap." Agreed The Galaxy does have a great camera, but to call the iPhone camera crap is far fetched and exaggerated.

Score: 5 Votes (Like | Disagree)

arkhanjel

66 months ago

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

Just saying Android isn't the best way to present that argument. Where I'm sure there are a couple of Android phones that take good phones. Every single Android phone I've seen pictures from are horrible.

Score: 4 Votes (Like | Disagree)

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