Samsung Doubles Apple's Share of Smartphone Market as Customers Await iPhone 7

The latest data from market research firm IDC reveals that Samsung shipped nearly twice as many smartphones as Apple in the fiscal third quarter. Android-based Galaxy smartphone shipments totaled an estimated 77 million, compared to 40.4 million iPhones, during the three-month period that ended in late June. For Apple, the fiscal third quarter is seasonally its lowest of the year.

Galaxy-S7-iPhone-6s
Samsung was the most popular smartphone vendor in the quarter with a leading 22.4 percent market share, nearly double Apple's 11.8 percent market share. Samsung experienced 5.5 percent year-over-year growth on the strength of the Galaxy S7 launch in March, whereas Apple declined 15 percent compared to the year-ago quarter as customers await the iPhone 7 series in September.

One bright spot for Apple was the lower-priced iPhone SE, although the iPhone's average selling price dropped to $595 compared to $662 last year:

Apple’s second quarter saw the Cupertino-based giant ship 40.4 million iPhones, representing a 15.0% year-over-year decline from the 47.5 million units shipped last year. The new 4-inch iPhone SE proved successful in both emerging and developed markets as the new SE has captured many first-time smartphone buyers as well as Android users switching over to the Apple ecosystem. The success of the cheaper SE did, however, have an impact on the overall average selling price (ASP) for an iPhone in the quarter. The ASP for an iPhone was $595, down 10.1% from $662 one year ago. As smartphone competition continues to escalate and upgrades continue to slow, Apple will look to drive sales with a newly designed iPhone 7 combined with their upgrade program come this fall.

Apple also ceded market share to Chinese rival Huawei, which ranked third among smartphone vendors with an estimated 32.1 million shipments and 9.4 percent market share. Huawei manufactures Google's popular Nexus 6P and introduced new dual-camera P9 and P9 Plus smartphones in April, but its presence in the United States and other regions is still limited compared to China.

IDC-Q216
Chinese rivals OPPO and Vivo rounded out the top five smartphone vendors with quarterly sales of 22.6 million and 16.4 million units respectively. OPPO in particular saw explosive 136.6 percent year-over-year growth over the three months, increasing its market share to 6.6 percent compared to 2.8 percent in the year-ago quarter. Vivo had 9.1 percent market share, an 80.2 percent year-over-year change.

Worldwide smartphone shipments totaled an estimated 343.3 million units in the quarter, an increase of only 0.3 percent from the year-ago quarter, when vendors shipped an estimated 342.4 million units. The relatively flat growth is the result of market saturation and lengthening upgrade cycles, which vendors have attempted to offset by offering incentives such as the iPhone Upgrade Program.

On Wednesday, Apple CEO Tim Cook said the company recently sold its 1 billionth iPhone.

Top Rated Comments

richpjr Avatar
76 months ago
I'm glad Samsung is having success - it will only push Apple to come out with better products. Competition is good for consumers.
Score: 21 Votes (Like | Disagree)
smacrumon Avatar
76 months ago
iPhone price is an issue, it's too expensive. Customers are paying for perfection when they buy Apple. Also not giving users a flagship 4" model is another issue. Then there's the imperfect design of the 6/6s including the protruding camera and antenna lines. These are issues that crept into the design after the very clean 4/4s and 5/5s. Perfection is Apple's point of difference. When it's not perfect, then customers go elsewhere.
Score: 16 Votes (Like | Disagree)
chr1s60 Avatar
76 months ago
Love it, hate it, or neutral about it, Samsung has done a lot more to help their phones than Apple has over the past 3-4 years. Apple got too content. Sure iOS still has some major advantages over Android in my opinion, but in the hardware area I think Samsung is doing a much better job developing and putting out new products.
Score: 13 Votes (Like | Disagree)
kdarling Avatar
76 months ago
Where are Samsung official sales numbers?
They say that they don't report details, for the same reason Apple says they do not report Apple Watch numbers: they claim it would help their competition.

Apple does not break down iPhone model sales for the same reason.

Samsung reports shipments, Apple reports sales. No telling where all those "shipments" are sitting right now.
You're confused. Not your fault. Fan sites used to print confusing info like that a few years back.

Samsung doesn't report numbers at all, of course, so that part of your comment doesn't apply. However, they do count a device as a sale for revenue purposes when the shipment arrives at a retailer.

Apple does publicly report sales numbers, but the majority of those sales are also to retailers... not to end users like you seem to think. Ironically with respect to your comment, Apple counts a device as a sale the moment it is being shipped to a retailer. Which helps Apple give high numbers for opening weekend sales. Many of those are still on ships or planes or trucks.

And quite often, at the end of a quarter, millions of those retailer-sold iPhones are still sitting in retailer storage, waiting to be sold to an end user. That's why Apple sales swing so much. Retailers often purchase too many (perhaps pushed a bit by Apple when good numbers are needed), and that extra stock shows up as fewer sales the next quarter.

Nothing unusual about any of this, of course. The only point is, shipped = sold when it comes to sales reports from anyone, including Apple.
Score: 12 Votes (Like | Disagree)
muledoggie Avatar
76 months ago
('https://www.macrumors.com/2016/07/28/samsung-doubles-apple-share-ahead-iphone-7/')


The latest data ('http://www.idc.com/getdoc.jsp?containerId=prUS41636516') from market research firm IDC reveals that Samsung shipped nearly twice as many smartphones as Apple in the fiscal third quarter. Android-based Galaxy smartphone shipments totaled an estimated 77 million, compared to 40.4 million iPhones ('https://www.macrumors.com/2016/07/26/apple-q3-2016-earnings/'), during the three-month period that ended in late June. For Apple, the fiscal third quarter is seasonally its lowest of the year.



Samsung was the most popular smartphone vendor in the quarter with a leading 22.4 percent market share, nearly double Apple's 11.8 percent market share. Samsung experienced 5.5 percent year-over-year growth on the strength of the Galaxy S7 ('https://www.macrumors.com/2016/07/28/samsung-reports-highest-profit-in-two-years/') launch in March, whereas Apple declined 15 percent compared to the year-ago quarter ('https://www.macrumors.com/2015/07/23/idc-apple-samsung-market-share-q215/') as customers await the iPhone 7 series in September.

One bright spot for Apple was the lower-priced iPhone SE, although the iPhone's average selling price dropped to $595 compared to $662 last year:Apple also ceded market share to Chinese rival Huawei, which ranked third among smartphone vendors with an estimated 32.1 million shipments and 9.4 percent market share. Huawei manufactures Google's popular Nexus 6P and introduced new dual-camera P9 and P9 Plus smartphones ('https://www.macrumors.com/2016/04/06/huawei-dual-camera-smartphone/') in April, but its presence in the United States and other regions is still limited compared to China.



Chinese rivals OPPO and Vivo rounded out the top five smartphone vendors with quarterly sales of 22.6 million and 16.4 million units respectively. OPPO in particular saw explosive 136.6 percent year-over-year growth over the three months, increasing its market share to 6.6 percent compared to 2.8 percent in the year-ago quarter. Vivo had 9.1 percent market share, an 80.2 percent year-over-year change.

Worldwide smartphone shipments totaled an estimated 343.3 million units in the quarter, an increase of only 0.3 percent from the year-ago quarter, when vendors shipped an estimated 342.4 million units. The relatively flat growth is the result of market saturation and lengthening upgrade cycles, which vendors have attempted to offset by offering incentives such as the iPhone Upgrade Program ('http://www.apple.com/shop/iphone/iphone-upgrade-program').

On Wednesday, Apple CEO Tim Cook said the company recently sold its 1 billionth iPhone ('https://www.macrumors.com/2016/07/27/apple-has-sold-1-billion-iphones/').

Article Link: Samsung Doubles Apple's Share of Smartphone Market as Customers Await iPhone 7 ('https://www.macrumors.com/2016/07/28/samsung-doubles-apple-share-ahead-iphone-7/')
[doublepost=1469721847][/doublepost]Market share isn't a business model in this modern world. Apple has, what, 90% of smartphone profits worldwide.
Score: 10 Votes (Like | Disagree)
Benjamin Frost Avatar
76 months ago
Samsung's profits are now about 2/3rds of Apple's. How long before they surpass them?

If they brought out a 4" phone with a headphone jack, I would start investigating. Apple's whole direction is wrong. So sad to see.
Score: 9 Votes (Like | Disagree)

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
airpodsprodesign

Kuo: AirPods, MagSafe Battery Pack, and Other Apple Accessories Also to Switch to USB-C in Future

Sunday May 15, 2022 5:59 am PDT by
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future." Both the iPhone and all of the aforementioned...