Google has announced a smart new organizational feature for its note-taking and to-do list app, Google Keep.

The app can now intelligently categorize users' notes by topic, such as food, books, and travel, and entries can be searched by keyword using topic shortcuts which appear in the search bar.

Google Keep

Google Keep, which also offers a web interface, includes other features like list support, label and color organization tools, note reminders based on time or place, voice memos with automatic transcription, collaborative note-taking, and more.


The feature update for the note-taking service comes just a day after Evernote hiked its paid plan prices and announced it would be imposing a two-device limit on its free plan account holders.

Some MacRumors forum members have since been discussing moving over to the native iOS Notes app. To migrate Evernote notes to Apple Notes, follow these simple steps:

  1. Download and install the Evernote Mac app, launch it, and click Edit -> Select All in the menu bar.
  2. Next, click File -> Export Notes..., select the Evernote XML format, and save the file in a convenient location.
  3. Open Apple Notes, click File -> Import Notes... in the Apple Notes menu bar and select the exported Evernote XML file to import.

iOS 9.3 added support for importing Evernote XML data into Notes, so alternatively you could save the exported file you created in step 3 to your iCloud drive. Then simply locate the file on your iOS device and long-press it to import the note data.

Google Keep is a free download for iPad and iPhone available on the App Store. [Direct Link]

Top Rated Comments

bgro Avatar
118 months ago
Wow this is great! Ever since Evernote announced that they don't want me to keep using their software, I have been looking for a tool which puts my most sensitive and personal data directly into the hands of Google so that they can deliver better advertisements to me. Thanks Google!
Why is this such an issue? It's a "free" service that Google provides in exchange for access to info that will help them better target advertisements to you. Is that really different than cookies on a computer? But the best part about it is that if you don't feel comfortable providing Google this level of access to your information, then you don't have to use the service. There is a price for everything, Evernote is monetary, Apple is functionality (compared to competitor options), and Google's is privacy. Which price do you want to pay?
Score: 5 Votes (Like | Disagree)
bommai Avatar
118 months ago
Except Google gets to "keep" your notes
Score: 5 Votes (Like | Disagree)
philosoraptor1 Avatar
118 months ago
Has Google cancelled this product yet?
Score: 4 Votes (Like | Disagree)
kdarling Avatar
118 months ago
These are the same people that used Google search for years as it was 'free’. They didn’t have the foresight, (in fact they did - they just ignored it), to stop using the services then as it suited them and helped them get work done. Much easier to do a google search than some proper hard reading after all.
Many also blithely ignore the fact that Apple itself uses our location, iTunes data and purchases for targeting iAds.

And that Apple sells Google access to Apple user's searches as a default, in return for getting billions of dollars a year in targeted ad kickbacks. Talk about "people being the product!"

Exactly!! I think it's great that Google has found this great new way to show me targeted advertisements.
It's a desirable service provided in return for seeing ads... just like how this forum is supported. People don't have to use such services, but virtually everyone does.

As far as Google goes, anyone can go to their Google "Ad Settings" in their Google control panel, and turn off targeted ads, delete and review other info: https://privacy.google.com/take-control.html

Has Google cancelled this product yet?
That worry can be a valid reason to avoid getting used to using a non-primary Google tool. Although when they've previously shelved products, they've given ways to transfer our data, so it's not the end of the world.
Score: 3 Votes (Like | Disagree)
Glassed Silver Avatar
118 months ago
Godly timing! :D

Glassed Silver:mac
Score: 3 Votes (Like | Disagree)
thisisnotmyname Avatar
118 months ago
The migration steps from Evernote to Apple Notes deserve their own post.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...