Apple today added nine new channels to the universal search function on the fourth-generation Apple TV, introducing support for A&E, Cooking Channel, DIY, Food Network, FYI, HGTV, History, Lifetime, and Travel Channel.

For those unfamiliar with universal search, it's a feature that allows users to conduct Siri voice searches or text-based searches to find TV and movie content across a wide range of channels. At launch, universal search only supported a few channels, but Apple has been rapidly expanding the feature to encompass additional channels.

apple_tv_hgtv_search
Apple maintains a dedicated support document providing Apple TV owners with a full list of content that can be found via Siri using universal search. Unfortunately, universal search is an option largely limited to the United States. In most other countries, only iTunes content is currently supported, while Netflix is also supported in Australia, Canada, France, Germany, and the United Kingdom.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

bondjw07 Avatar
69 months ago
Sure, but where is the Search API that was promised last year ('https://www.macrumors.com/2015/10/03/apple-tv-universal-search-api/')? Smaller 3rd party apps want to use search too but need the search API to develop it. I want siri search for PLEX already!
Score: 3 Votes (Like | Disagree)
Chupa Chupa Avatar
69 months ago
It's nice that Apple is adding this feature, but really... content is what it needs.

Give me an easy way to just access the channels I want without paying for dozens of channels that I don't want.
I think if Apple could do that they would. But so many channels are basically controlled by:

1. Time Warner
2. 21st Century Fox
3. Disney (with Hearst in some instances)
4. Comcast
5. Scripts Network Interactive
6. Discovery Communications

All of of these companies insist on bundling in the crap for the rights to broadcast the channels people actually want to watch. However, Disney has said it would consider letting people subscribe to ESPN a la carte. That's the most expensive property in cable TV so if that happens expect the damn to break. But my guess is that the sum of the individual channels would be more expensive than current bundling regime and going to an a la carte system will not be less expensive. Kind of like how airlines started charging for checked luggage to "lower fares."
Score: 3 Votes (Like | Disagree)
CarlJ Avatar
69 months ago
There needs to be a workaround to skip commercial
That depends entirely on the content provider - the network who wrote the app and supplied the programming. If they don't want you to be able to skip commercials, then you can't - take this up with the network, not Apple.

(Likewise for purchasing channels à la carte - Apple would love to offer this, has tried to work out deals, but it's entirely up to the networks, and at least some of them are scared of "the bad things that iTunes did to the music industry" - when in reality iTunes gave the record companies a way to keep making lots of money, instead of having Napster/etc. bring them down entirely - sure, they want a return to the good old days, of being completely in control of all music and skiing down enormous piles of cash, but that simply isn't an option any more. iTunes didn't start the change, the fad of looting music on the Internet did, and then Steve Jobs looked at the music executives and said, "Come with me if you want to live!")

I'd be more interested in the long-rumored "Apple bundle of channels", which would make the Apple TV even that much more compelling, but I gave up waiting a while back, cut the cord, and now just use Hulu, Netflix, and YouTube (and occasionally iTunes) for my TV watching needs (also got an HDTV antenna, that gets used perhaps once a week) - pretty happy with this setup.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
69 months ago
It's nice that Apple is adding this feature, but really... content is what it needs.

Give me an easy way to just access the channels I want without paying for dozens of channels that I don't want.
Apple can't do that. Only the content owners can.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
69 months ago
Good. Keep improving this box and it will be able to replace cable boxes
Score: 2 Votes (Like | Disagree)
BMcCoy Avatar
69 months ago
Why is there seemingly no interest in a decent EPG on the Apple TV?
That is the hub of any TV watching in the UK... a complete EPG of all available channels integrated with one-click recording functionality.
Score: 1 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iOS 15 icon on phone

Apple Seeds Sixth Betas of iOS and iPadOS 15 to Developers

Tuesday August 17, 2021 10:05 am PDT by
Apple today seeded the sixth betas of iOS and iPadOS 15 to developers for testing purposes, with the updates coming one week after Apple released the fifth betas. Registered developers can download the profile for the iOS and iPadOS betas from the Apple Developer Center, and once the profile is installed, beta updates will be available over the air. iOS 15 is a major update that...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
it home ecommerce app iphone 13

iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Wednesday August 25, 2021 2:42 am PDT by
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home. The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
MacBook Pro Coating

Apple Launches Quality Program for MacBook Pro Anti-Reflective Coating Issues

Saturday October 17, 2015 7:58 am PDT by
Apple has issued an internal notice about a new Quality Program that addresses anti-reflective coating issues on MacBook and MacBook Pro models with Retina displays, as confirmed by multiple sources. These issues include the anti-reflective coating on displays wearing off or delaminating under certain circumstances. Apple will replace Retina displays on affected MacBook or MacBook Pro models ...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...