Apple today added nine new channels to the universal search function on the fourth-generation Apple TV, introducing support for A&E, Cooking Channel, DIY, Food Network, FYI, HGTV, History, Lifetime, and Travel Channel.

For those unfamiliar with universal search, it's a feature that allows users to conduct Siri voice searches or text-based searches to find TV and movie content across a wide range of channels. At launch, universal search only supported a few channels, but Apple has been rapidly expanding the feature to encompass additional channels.

apple_tv_hgtv_search
Apple maintains a dedicated support document providing Apple TV owners with a full list of content that can be found via Siri using universal search. Unfortunately, universal search is an option largely limited to the United States. In most other countries, only iTunes content is currently supported, while Netflix is also supported in Australia, Canada, France, Germany, and the United Kingdom.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

bondjw07 Avatar
64 months ago
Sure, but where is the Search API that was promised last year ('https://www.macrumors.com/2015/10/03/apple-tv-universal-search-api/')? Smaller 3rd party apps want to use search too but need the search API to develop it. I want siri search for PLEX already!
Score: 3 Votes (Like | Disagree)
Chupa Chupa Avatar
64 months ago
It's nice that Apple is adding this feature, but really... content is what it needs.

Give me an easy way to just access the channels I want without paying for dozens of channels that I don't want.
I think if Apple could do that they would. But so many channels are basically controlled by:

1. Time Warner
2. 21st Century Fox
3. Disney (with Hearst in some instances)
4. Comcast
5. Scripts Network Interactive
6. Discovery Communications

All of of these companies insist on bundling in the crap for the rights to broadcast the channels people actually want to watch. However, Disney has said it would consider letting people subscribe to ESPN a la carte. That's the most expensive property in cable TV so if that happens expect the damn to break. But my guess is that the sum of the individual channels would be more expensive than current bundling regime and going to an a la carte system will not be less expensive. Kind of like how airlines started charging for checked luggage to "lower fares."
Score: 3 Votes (Like | Disagree)
CarlJ Avatar
64 months ago
There needs to be a workaround to skip commercial
That depends entirely on the content provider - the network who wrote the app and supplied the programming. If they don't want you to be able to skip commercials, then you can't - take this up with the network, not Apple.

(Likewise for purchasing channels à la carte - Apple would love to offer this, has tried to work out deals, but it's entirely up to the networks, and at least some of them are scared of "the bad things that iTunes did to the music industry" - when in reality iTunes gave the record companies a way to keep making lots of money, instead of having Napster/etc. bring them down entirely - sure, they want a return to the good old days, of being completely in control of all music and skiing down enormous piles of cash, but that simply isn't an option any more. iTunes didn't start the change, the fad of looting music on the Internet did, and then Steve Jobs looked at the music executives and said, "Come with me if you want to live!")

I'd be more interested in the long-rumored "Apple bundle of channels", which would make the Apple TV even that much more compelling, but I gave up waiting a while back, cut the cord, and now just use Hulu, Netflix, and YouTube (and occasionally iTunes) for my TV watching needs (also got an HDTV antenna, that gets used perhaps once a week) - pretty happy with this setup.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
64 months ago
It's nice that Apple is adding this feature, but really... content is what it needs.

Give me an easy way to just access the channels I want without paying for dozens of channels that I don't want.
Apple can't do that. Only the content owners can.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
64 months ago
Good. Keep improving this box and it will be able to replace cable boxes
Score: 2 Votes (Like | Disagree)
BMcCoy Avatar
64 months ago
Why is there seemingly no interest in a decent EPG on the Apple TV?
That is the hub of any TV watching in the UK... a complete EPG of all available channels integrated with one-click recording functionality.
Score: 1 Votes (Like | Disagree)

Top Stories

prosser macbook air colors stacked

Images Reveal Colorful New MacBook Air Design

Tuesday May 11, 2021 5:06 am PDT by
Apple's next MacBook Air will feature a completely new design and come in a range of colors like the 24-inch iMac, according to leaker Jon Prosser, who has now released supposedly accurate renders of the new machines based on leaked images. In a new video uploaded to YouTube channel Front Page Tech, Prosser elaborated on his previous prediction that Apple's next-generation MacBook Air models ...
m1 ipad pro chip

M1 iPad Pro Over 50% Faster Than Previous Generation in Early Benchmarks

Tuesday May 11, 2021 11:56 am PDT by
Last month, Apple introduced a new iPad Pro with the same M1 chip found in the latest Macs, and early benchmark results indicate that the M1 iPad Pro is over 50% faster than the previous-generation iPad Pro. Based on five legitimate Geekbench 5 results (here's the fifth) for the fifth-generation 12.9-inch iPad Pro with the M1 chip, the device has average single-core and multi-core scores of...
iPhone 13 Camera Backs

iPhone 13 Models Will Be Slightly Thicker and Will Have Larger Camera Bumps

Monday May 10, 2021 10:41 am PDT by
Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors. The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...
apple park drone june 2018 2

Apple Fires Newly Hired Ex-Facebook Product Manager Following Revelations of Past Misogynistic Comments

Thursday May 13, 2021 12:10 am PDT by
Apple has fired Antonio García Martínez, an ex-Facebook product manager and author of the controversial book "Chaos Monkeys," following public and internal calls for removal and investigation due to past misogynistic statements, The Verge reports. Apple hired Martínez earlier this week to join its ads team, however, comments that Martínez made in the past sparked condemnation from users...
imac m1 blue isolated 16x9 500k

M1 iMac is Up to 56% Faster Than Prior-Generation High-End 21.5-Inch iMac

Wednesday May 12, 2021 10:03 am PDT by
Apple's M1 iMacs are set to start delivering to customers next week, and ahead of the official launch day, benchmarks for the machines have been showing up on Geekbench, likely from reviewers who are testing them. It will come as no surprise that M1 iMac benchmarks are right on par with benchmarks for the M1 MacBook Pro, MacBook Air, and Mac mini, coming in with an average single-core score...
iPad Pro Feature

Early M1 iPad Pro Orders Now Preparing to Ship

Tuesday May 11, 2021 9:41 am PDT by
Apple will soon ship out 11 and 12.9-inch M1 iPad Pro models, according to multiple Twitter users and MacRumors readers who have seen their orders shift to "Preparing to Ship" status. So far, we haven't seen any shipment notifications, but that's the next step and is likely to happen in the near future. Apple has not provided an exact delivery date to those who ordered a new M1 iPad Pro, but ...
fortnite apple logo 2

Judge in Epic vs. Apple Case Floats Potential Compromise

Wednesday May 12, 2021 3:54 pm PDT by
In the ongoing legal battle between Apple and Epic Games, the two companies are this week calling up their expert witnesses to argue their points before Judge Yvonne Gonzalez Rogers, who will make a decision in the case after a three week trial. Expert testimony is not as exciting as some of the leaked App Store documents that were highlighted last week, especially as much of what's being...
AirTag in Envelope Feature 2

AirTag Used to Successfully Track a Mailed Package Across the UK

Wednesday May 12, 2021 8:44 am PDT by
An Apple customer in the United Kingdom has successfully used Apple's Find My network to track an AirTag as it was being sent by mail to a friend in a completely different city. Outlined in a blog post at Intego, Kirk McElhearn said he taped an AirTag to a piece of card, wrapped it inside a small bubble envelope, and then sent it on its way. Kirk lives in the small town of...
maxresdefault

Video: Make Your iPhone Last Longer With These Battery Preserving Tips

Monday May 10, 2021 1:23 pm PDT by
Maximizing battery life is something that many iPhone users deal with on a regular basis as we all want our iPhones to last as long as possible. Sometimes there are bugs in iOS that make the battery drain faster, and sometimes we just need to eke out as much as possible on a long day out and about. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, MacRumo...
macos big sur ios 14 iphone 12 pro macbook air icloud drive desktop documents hero

Apple Merging 'iCloud Documents and Data' Service With iCloud Drive in May 2022

Tuesday May 11, 2021 2:36 am PDT by
Apple plans to merge its iCloud Documents and Data service with iCloud Drive starting in May of 2022, according to a support document published late last week (via MacGeneration). iCloud Drive and iCloud Documents and Data share the fundamental ability to backup data from apps. However, iCloud Documents and Data was often a cumbersome, confusing experience. In contrast, iCloud Drive is more...