Twitter recently began rolling out a new live-streaming Periscope button into its iOS app, letting users initiate a real-time broadcast from Twitter's first party app without having to jump into the company's year-old live-streaming video service Periscope. If a user doesn't have Periscope downloaded, the app will nudge them towards its location on the App Store.
The new "Go Live" button can be found when composing a Tweet, sitting to the right of the Photo and Video media options. The company began testing the feature on Android back in May, but confirmed to BuzzFeed yesterday that a "small group" of iOS users would begin to see the button this week. Of course, the long-term plan and launch window were kept secret.
A rep for Twitter told BuzzFeed News, “a few weeks ago we rolled out a ‘Go Live’ button in Twitter to a small percentage of Android users. We’re beginning to roll this out to a small group of iOS users. Over time, everyone will have the ability to start a Periscope broadcast from Twitter.”
Periscope launched in March of 2015, on the heels of similar live-stream service Meerkat. Since then, Facebook has shifted a lot of its focus into the live video space, updating its mainline app with a live video-heavy "Discovery" tab and discussing its plans for the future during the company's F8 Developer Conference in April. A rumored standalone camera and live video app is said to be in the works at Facebook, as well.