Apple is set to make Bollywood superstar Shah Rukh Khan its brand ambassador for India, according to a local report yesterday.

Indian tech website PC Tablet cited sources familiar with the matter, claiming that the announcement will be made when Apple launches its latest iPhone models in India later this year.

sania-srk-cook-m

Tim Cook with stars Shah Rukh Khan (left) and Sania Mirza. (Source: Instagram)

Apple CEO Tim Cook attended a private dinner at Khan's home during his recent weeklong visit to the country. Before the Bollywood star-studded dinner, Cook was also escorted around movie sets by the president of India's Film and TV Producers Guild, Mukesh Bhatt, who said Cook was "keen to see how Apple could partner with the Indian film industry".

Apple has a number of brand ambassadors around the world, including Brazilian-born FC Barcelona soccer player Neymar and NBA player Steph Curry.

Last month it was reported that Apple is close to signing England international soccer player Raheem Sterling as its figurehead of Apple's promotional work around the European Championship this summer.

Tag: India

Top Rated Comments

Dilster3k Avatar
80 months ago
So glad to see Tim's trip wasn't in vain. /sarcasm
Score: 11 Votes (Like | Disagree)
Crosscreek Avatar
80 months ago
India is cautious of a company that seems to take advantage of every country it does business with.
Score: 8 Votes (Like | Disagree)
MH01 Avatar
80 months ago
What is an apple ambassador ? Just innovate , and make awesome products, enough of this celebrity pitches to push sales.

Apple is going down the Beats track, make so so products and invest in celebrities to push them, worked a charm pushing out junk headphones at first. And beats has not innovated anything in years either .
Score: 7 Votes (Like | Disagree)
2457282 Avatar
80 months ago
I am waiting for a Bollywood dance style commercial as a result of this collaboration. That would be kinda awesome. :D
Score: 6 Votes (Like | Disagree)
DoctorKrabs Avatar
80 months ago
Ambassadors help sell product. Need more reasons than that?
I remember back when Apple fans were proud of how the products could "sell themselves" unlike the competition that needed to beg you and try very hard to convince you to buy theirs instead.

http://www.netpaths.net/blog/steve-jobs-apple-doesn’t-do-market-research/

So yes. Apple now needs ambassadors to help sell product. And that's a shame.

India has 1.27B people. Apple are going after those humans with another human.
So India has 1.3 billion people to help Apple grow even more? 60% of them are living on $4 a day. India only has a middle class of around 300 million, but Indian middle class is American poor. The Indian middle class makes $16 to $20 per day. That's 300 million people. There are another 600 million that make less than that.

Apple trying to manufacture in India with their well-known relations with Chinese labor sure looks great for the growth of India, right? Americans are clamoring for a $15 hourly wage while Indians making $20 a day are the Indian middle class, so we can be sure that Indian manufacturing workers making the iPhones will be getting that "Indian middle class" pay.
Score: 5 Votes (Like | Disagree)
Chatter Avatar
80 months ago
Apple still (hopelessly?) trying to get India to allow it to open stores and sell refurbished phones. Wouldn't it be great if Apple spent the time & money spent lobbying India on R&D for more innovative products instead?
Your comment makes no sense.
1. A brand ambassador can help you sell more phones (for ex) through your existing channels (in India and other countries). Its not always about lobbying for opening stores.
2. Apple can spend time on R&D and on lobbying at the same time. It's not exactly a 1-person company.

In summary, your comment makes no sense.
[doublepost=1464953737][/doublepost]
India is cautious of a company that seems to take advantage of every country it does business with.
Or it could be the laws pushed by the country on all foreign entrants....but let's go with the "Apple is evil and the world is cautious" narrative. Makes much more sense that way.
Score: 5 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...