Google is working on a standalone hardware device that will integrate the company's search and voice assistant technology, reports Recode.

According to sources, the product is said to be similar to Google's smart home enabled OnHub wireless router and is set to compete against the likes of Amazon's Echo.

20150818-google-onhub-router.0

OnHub wireless router (Image: Google)

Google declined to comment on the rumor, but the project, said to be known internally as 'Chirp', is expected to be officially announced at next week's Google I/O developer conference, where voice search and intelligent personal assistance are to take center stage alongside the company's latest forays into virtual reality.

In 2014, Google acquired connected device company Nest, which reportedly had its own designs for an Echo competitor running Google's search technology, but scrapped the plans because of concerns over consumer privacy.

After launching the Echo over a year ago, Amazon announced in March two new additions to its lineup of voice-controlled smart hubs that house the company's personal assistant, Alexa.

Top Rated Comments

69Mustang Avatar
123 months ago
Doesn't like FUD to me.

Btw, I'm a moderator who volunteers my time, I'm not getting paid by MAcRumors and I have a right to my opinions ;)


Couple of things. I knew you to be a Mod, but you've changed your title to Staff Member. Yes, you do have a right to your opinions. I stated you know your original post to be both untrue and FUD. Your follow up post leads me to believe I was wrong in assuming you knew it was untrue. Apparently you don't. You said this:
Really, their whole business model is setup to sell user information to advertisers.
It's 100% untrue. The chart you provided? Yeah, it doesn't support what you said either. That chart shows Google's revenue is primarily ad generated. We all knew that. It does not show, nor is it an indicator of Google selling user information to advertisers. That's not me being pedantic. It just isn't true. Google does datamine. So does everyone else, including Apple. Google sells ad space to advertisers based on anonymized user data. Advertisers have no idea who you are or why their ad is placed on your screen.

If Google sold user information, they would be out of business. Why would Google sell their most valuable commodity? If advertisers have your information, they don't need Google.
Score: 7 Votes (Like | Disagree)
fitshaced Avatar
123 months ago
You: Hey Chirp, please provide all my personal details to every retail company on the planet.

Chirp: I'm sorry I didn't quite catch that.

You: I said plea-

Chirp: Just kidding. Spam imminent.
Score: 5 Votes (Like | Disagree)
samcraig Avatar
123 months ago
Doesn't like FUD to me.

Btw, I'm a moderator who volunteers my time, I'm not getting paid by MAcRumors and I have a right to my opinions ;)


I don't know why you posted that chart. It doesn't give any proof to your claim that " their whole business model is setup to sell user information to advertisers"

I don't think anyone is arguing that Google's main business model is advertising.
Score: 4 Votes (Like | Disagree)
Madmic23 Avatar
123 months ago
I didn't change my title, xenforo did.


that's why Google scans emails - to sell adds - that doesn't seem like FUD and 100% untrue to me.
Yes, Google has a program that auto scans your emails looking for keywords. But they don't have some guy in a room reading it, calling up advertisers saying "Hey, guess what maflynn ('https://forums.macrumors.com/members/maflynn.311274/') just wrote in an email? I'll tell you for $20!"

It's data mining to put relevant ads in front of you. No one sees your information except for you.
Score: 4 Votes (Like | Disagree)
samcraig Avatar
123 months ago
You: Hey Chirp, please provide all my personal details to every retail company on the planet.

Chirp: I'm sorry I didn't quite catch that.

You: I said plea-

Chirp: Just kidding. Spam imminent.
Lol, right?
Can you imagine how much they'll be able to charge now?? *eek!*
"hey Google, I would like to advertise my product/service only to parties where the family has been talking over dinner about taking a vacation in the next 3 to 5 weeks to an island near where I'm selling my product/service".
What a bunch of FUD. There should be a pinned thread on this forum that explains what Google does and doesn't do with data. Google does not "sell" your data to anyone. Just like Apple (iAds, iTunes, etc) - they provide an exchange for advertisers to target consumers with criteria. At no time does YOUR information get handed over to an advertiser. Nor is it personally identifiable.

Some people should really research what retargeting, remarketing, and other advertising techniques before putting on a tin foil hat of ignorance.

It's not just on here. Many of my friends who don't know any better think that Facebook (for example) is following them around and that's how/why they are seeing an Ad for a product they just viewed on Amazon. No. Facebook isn't following you in this instance. Amazon likely placed a cookie on your computer and then is buying advertising on Facebook and serving up a contextual ad based on whatever item you were just looking at.
Score: 3 Votes (Like | Disagree)
AbSoluTc Avatar
123 months ago
There's one thing Chirp can't do... get you a pay day loan.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
iOS 26 Everything New Feature

26 Hidden iOS 26 Tricks to Change How You Use Your iPhone

Wednesday October 1, 2025 9:16 am PDT by
Apple released iOS 26 in mid-September, bringing a range of new features and changes to iPhones across the globe. But not all of the included improvements have been showcased with Apple's typical fanfare, and many are likely to have been overlooked. Below, we've highlighted 26 lesser known additions and enhancements that could potentially change how you use your iPhone on a daily basis. Got...