xcode-6Apple's app review process has become significantly faster during the first five months of 2016, according to AppReviewTimes.com, a website that tracks average App Store review times for both the iOS and Mac App Store using data crowdsourced from developers on both platforms.

App Store approval times have dropped to an average of two days, compared to between eight and ten days in May 2015, based on 328 reviews submitted in the last 14 days. The shorter process has been well received by the developer community, which had grown accustomed to weeklong waits.

"A lot of the way that we build software for iOS is controlled around the fact that you have a one-week release cycle," Button Inc. founder Chris Maddern, whose team has done work for Uber Technologies Inc. and Foursquare Labs Inc., told Bloomberg. "It can now happen within hours of submitting them, which is really awesome because it speeds up the development cycle."

Last December, Apple marketing chief Phil Schiller took over App Store leadership responsibilities from iTunes and services chief Eddy Cue. Schiller now leads nearly all developer-related functions at Apple, and WWDC 2016 next month could serve as a good opportunity for him to announce shorter approval times on stage alongside new versions of iOS, OS X, and other developer updates.

Top Rated Comments

japanime Avatar
120 months ago
Now, if they would only allow us to have our app star ratings roll over, rather than start all over every time we put out a 0.1 update.
Score: 9 Votes (Like | Disagree)
TrueBlou Avatar
120 months ago
Exactly people don't use it as much cuz no app has it
Part of the trouble is, from my perspective at least, having the ability to use one less tap to achieve what I want to do just isn't a big deal to me. It's not as far as I'm concerned the best use of the technology. It doesn't excite me.

What the best use may be, well that's another story. It's not something I've written off for inclusion in an app, I just want to find a better use for it than, ooohhh, that took me 1.5 seconds less to achieve the same result. I'll keep experimenting with it but until that breakthrough moment happens it's a novelty.

But again, that's just me, I know there will be those who consider it the best thing since dynamic wallpaper.
Score: 3 Votes (Like | Disagree)
Mactendo Avatar
120 months ago
announce shorter approval times on stage alongside new versions of iOS, OS X
They'd better announce really improved versions of iOS and OS X... Less bugs, more stability, great new features and a nice UI.
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
120 months ago
Have the numbers of submissions been dropping off?
Score: 3 Votes (Like | Disagree)
ethanwa79 Avatar
120 months ago
You know what would REALLY help developers? Stop taking a 30% cut and drop it down to 10%. As an indie developer myself, every $ counts, and if you want me to choose iOS over Android every single time, this is one way to do it.
Score: 2 Votes (Like | Disagree)
ovo6 Avatar
120 months ago
Apple should stop accepting apps with no 3D Touch , **** is disrespectful
Score: 2 Votes (Like | Disagree)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...