Apple's App Review Process Now Takes as Little as Two Days

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xcode-6Apple's app review process has become significantly faster during the first five months of 2016, according to AppReviewTimes.com, a website that tracks average App Store review times for both the iOS and Mac App Store using data crowdsourced from developers on both platforms.

App Store approval times have dropped to an average of two days, compared to between eight and ten days in May 2015, based on 328 reviews submitted in the last 14 days. The shorter process has been well received by the developer community, which had grown accustomed to weeklong waits.

"A lot of the way that we build software for iOS is controlled around the fact that you have a one-week release cycle," Button Inc. founder Chris Maddern, whose team has done work for Uber Technologies Inc. and Foursquare Labs Inc., told Bloomberg. "It can now happen within hours of submitting them, which is really awesome because it speeds up the development cycle."

Last December, Apple marketing chief Phil Schiller took over App Store leadership responsibilities from iTunes and services chief Eddy Cue. Schiller now leads nearly all developer-related functions at Apple, and WWDC 2016 next month could serve as a good opportunity for him to announce shorter approval times on stage alongside new versions of iOS, OS X, and other developer updates.

Top Rated Comments

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56 months ago
Now, if they would only allow us to have our app star ratings roll over, rather than start all over every time we put out a 0.1 update.
Score: 9 Votes (Like | Disagree)
Avatar
56 months ago

Exactly people don't use it as much cuz no app has it

Part of the trouble is, from my perspective at least, having the ability to use one less tap to achieve what I want to do just isn't a big deal to me. It's not as far as I'm concerned the best use of the technology. It doesn't excite me.

What the best use may be, well that's another story. It's not something I've written off for inclusion in an app, I just want to find a better use for it than, ooohhh, that took me 1.5 seconds less to achieve the same result. I'll keep experimenting with it but until that breakthrough moment happens it's a novelty.

But again, that's just me, I know there will be those who consider it the best thing since dynamic wallpaper.
Score: 3 Votes (Like | Disagree)
Avatar
56 months ago

announce shorter approval times on stage alongside new versions of iOS, OS X

They'd better announce really improved versions of iOS and OS X... Less bugs, more stability, great new features and a nice UI.
Score: 3 Votes (Like | Disagree)
Avatar
56 months ago
Have the numbers of submissions been dropping off?
Score: 3 Votes (Like | Disagree)
Avatar
56 months ago
You know what would REALLY help developers? Stop taking a 30% cut and drop it down to 10%. As an indie developer myself, every $ counts, and if you want me to choose iOS over Android every single time, this is one way to do it.
Score: 2 Votes (Like | Disagree)
Avatar
56 months ago
Apple should stop accepting apps with no 3D Touch , **** is disrespectful
Score: 2 Votes (Like | Disagree)

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