Apple has released a brand new ad called "Renewable Energy," which takes place entirely within the Messages app. The ad is focused on explaining how 100% renewable energy at Apple's data centers enables users to send and enjoy iMessages to and from friends.
The ad argues that since the tech behind iMessages is renewable and environmentally friendly, users are showing Earth "some love" by using the service. The ad ends with Apple's green-stemmed Earth Day logo and arrives just in time for Earth Day, which is April 22.
Powering your iMessages with 100% renewable energy - because our planet deserves our best thinking. #EarthDay 🌎 https://t.co/ze7rNObMGM — Tim Cook (@tim_cook) April 22, 2016
In 2013, Apple announced that its data centers were using 100% renewable energy. Worldwide, 93% of Apple's facilities run on renewable energy. Its new headquarters, Apple Campus 2, will also run on 100% renewable energy.
Apple is celebrating Earth Day by updating its retail stores' logos with green accents and providing retail employees with green shirts. The company is also promoting stores that run on 100% renewable energy with new signage.
Top Rated Comments
(View all)No. The average consumer is going to think every message they send goes to the Maps app.
Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.Every time Apple solders RAM or a SSD to a perfectly good upgradable computer, a little bit of our planet dies! Wake up and put your $ where mouth is and stop this ********.
Additionally every time you order a 4GB base model Macbook or a 16GB iPhone, a puppy dies.Might just be me, but I feel like the average consumer's first thought when seeing this ad will be, "wait, all of my messages go to an Apple data center where they can read everything I send?"
No. The average consumer is going to think every message they send goes to the Maps app.