First making its name as the go-to app for music recognition software, Shazam has expanded into other media content like TV commercials, movie trailers, and radio ads in the past. This week, however, the company is officially announcing its push into brand-specific advertisement with a new initiative called "Shazam for Brands" (via AdAge).

Shazam for Brands
Using data accumulated from how users interact with the app, and a company's integrated brand advertisement, Shazam will attempt to pick out which artists and musical genre each brand should use to attract the widest swath of their particular audience. Before the official launch of Shazam for Brands, some of Shazam's past partners have included Marvel Studios, Nike and Clinique. Those partners provided fans with experiences like Shazamable movie posters and interactive music videos.

"Advertising had always been secondary, but now we are putting it front and center," said Greg Glenday, chief revenue officer at Shazam. "We are taking advertising seriously by adding stock and people. We sold ourselves short with the advertising industry by just selling banner ads and being transactional."

With such data, a brand will be able to purchase the landing page of a specific Shazam, called "clickable listening screens," so that their products can be displayed in conjunction with the a particular artist's song. Glenday said the new ad-push for the company won't bring any noticeable changes on the user side of things, and that all of Shazam's fans "will still receive the results they want without interruption."

Shazam for Brands will also allow the company's partners to incorporate Shazam's technology -- using the same, traditional Shazam app -- into their own marketing materials. For example, earlier in the month Coca-Cola introduced a Shazamable bottle design that prompted users to film a video of themselves lip-syncing to one of a handful of songs displayed on the drink's label.

Furthermore, the company is looking to get into the live-event business, in a festival centered around up-and-coming artists set to open later in the year. Shazam intends to use beacon technology to create an event where each performer will be able to be discovered by the app. Following today's launch, the company hasn't said who its next major advertising and brand partner will be, but it has created a new Shazam for Brands Twitter account so users can follow its progress on the social network.

Shazam is available on the App Store for free [Direct Link]. Users can also download Shazam Encore for $6.99 [Direct Link], negating all of the company's attempted advertisements.

Tag: Shazam

Top Rated Comments

Porco Avatar
67 months ago
"It all starts here."

No. 'It all ends here' for you on any of my devices Shazam. :p
Score: 7 Votes (Like | Disagree)
Crusoe Avatar
67 months ago
Shazam was a very handy tool for identifying music.

Then it was a handy tool with other tabs telling you what other people were looking for.

Then it was a handy tool with half a screen for identifying music and the rest all about sharing and recommendations.

I mostly understand that they're trying to monetise something that otherwise had a limited possibility of generating income, but I hate the app now. Five tabs, of which half of one is what I'm interested in, and statements like the above don't give me hope it'll get any better.
Score: 3 Votes (Like | Disagree)
ButteryScrollin Avatar
67 months ago
Sounds horrific
Score: 2 Votes (Like | Disagree)
BuffaloTF Avatar
67 months ago
It has become very difficult to shazam a song because so many buttons. Is there a viable alternative as good as Shazam ?
SoundHound... been using it for years. You can even hum or sing the words of a song you've heard but couldn't search for fast enough.
Score: 2 Votes (Like | Disagree)
2457282 Avatar
67 months ago
I fail to see how which songs someone "Shazams" has any bearing on an advertiser trying to target a certain market. I've used it to ID so many different random songs—even ones I didn't like but was just curious because I couldn't remember who made it. I'd likely never actually listen to a playlist of the songs I've searched for because it's a bunch of completely random crap. I just can't see how this is useful? Can someone explain??
just as bad as the whole big data personlized and curated ads / news crap. just because i looked at something doesnt mean its what i actually like. its in fact quite dangerous cuz you miss out on general content or things u may like but didnt actively look for.

Facebooks horrible "Top News" Feed comes to mind
I actually work in the Business Intelligence/Data Warehousing/Big Data space. At an individual basis it can be difficult to look at limited and potentially random data points, as you both describe, and make any reasonable extrapolations or assumptions. However, over large amounts of data trends do show up that can be useful. Even some basic stuff that feels hit or miss can move the hit rate on ads by a few percentage points and that equals real money. As they get more data and do more sophisticated analysis this could allow for better target ads that yield higher hit rates and higher revenues. As someone who has made a career and money on this, I can assure you that this stuff works overall even if it misses at an individual level.
Score: 2 Votes (Like | Disagree)
PowerBook-G5 Avatar
67 months ago
Uninstalling now.
Score: 2 Votes (Like | Disagree)

Top Stories

apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
ios 15 home screen icons

iOS 15 Lets You Drag and Drop Images and Text Across Apps

Saturday June 12, 2021 3:17 pm PDT by
Apple this week previewed iOS 15, which is available now in beta for developers ahead of a public release later this year. One smaller but useful new feature added is the ability to drag and drop images, text, files, and more across apps on iPhone. MacStories editor-in-chief Federico Viticci demonstrated the new feature in a tweet: Using cross-app drag and drop on iPhone in iOS 15. Finally 🎉 #WW ...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
apple virtual game controller ios 15

Apple Makes New On-Screen Game Controller Available to Developers on iOS 15 and iPadOS 15

Saturday June 12, 2021 12:36 pm PDT by
During the Platforms State of the Union at WWDC this week, Apple unveiled a new API for iOS 15 and iPadOS 15 that enables developers to implement an on-screen virtual game controller in their iPhone and iPad games with just a few lines of code. While many iPhone and iPad games already offer on-screen controls, Apple's new virtual game controller is available to all developers, easy to add,...
ipad mini 6

Next iPad Mini Will Allegedly Feature Thinner Bezels, USB-C Port, and Touch ID Power Button

Friday June 11, 2021 1:13 pm PDT by
On his newly launched Front Page Tech website, leaker Jon Prosser has shared renders showing off the alleged design of the next-generation iPad mini, which he says are based on schematics, CAD files, and real images of the device. In line with details shared earlier this month by Bloomberg's Mark Gurman and Debby Wu, Prosser claims that the new iPad mini will feature slimmer bezels around...
maxresdefault

Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

Saturday June 12, 2021 7:01 am PDT by
In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack. In the ad, which features the main character using an M1 iPad Pro, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they can...
passwords system preferences

macOS Monterey Features Dedicated Password Section in System Preferences, Built-In Authenticator and More

Friday June 11, 2021 2:32 pm PDT by
macOS Monterey makes several improvements to password management, positioning iCloud Keychain as an ideal password service to replace third-party services like Lastpass and 1Password. In System Preferences, there's a new "Passwords" section that houses all of your iCloud Keychain logins and passwords so they're easier to get to, edit, and manage. There's a similar Passwords section that's...
macos monterey tidbits feature copy

macOS Monterey Tidbits: Animated Memoji on Login Screen, Change the Color of the Mouse Pointer, and More

Friday June 11, 2021 10:27 am PDT by
We've highlighted several new features coming in macOS Monterey, such as Low Power Mode and the option to erase a Mac without reinstalling the operating system, but there are some smaller tidbits that we wanted to share. Animated Memoji on Login Screen One small but fun new feature in macOS Monterey is the addition of a personalized Memoji on the login screen, complete with animated facial...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
mr white ipod touch 5 protoype3

Unreleased iPod Touch 5 With Chamfered Edges and 30-Pin Dock Connector Shared Online

Thursday June 10, 2021 2:05 am PDT by
Occasional leaker Mr White has today shared interesting images on Twitter of what appears to be an old-school fifth-generation iPod touch prototype with chamfered edges and a brushed aluminum finish. The original iPod touch 5 that Apple released in October 2012 had a unibody anodized aluminum chassis with rounded edges, and was available in several colors, including slate. Another...