Apple's Online Store Down Ahead of iPhone SE and 9.7-inch iPad Pro Orders

Apple has taken its online storefront down in order to prepare for the launch of iPhone SE and 9.7-inch iPad Pro orders, which will likely begin at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Thursday, March 24. Orders will be available on Apple's site, through the Apple Store app, and through carrier websites.

applestoredown
Apple will accept orders for the two devices in first wave launch countries that include Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands, and the US.

iPhone-SE-Front-Back
The iPhone SE is available in 16 and 64GB capacities in the United States, with pricing that starts at $399 for an outright purchase. The 9.7-inch iPad Pro is available in 32, 128, and 256GB capacities with prices that start at $599. Both Wi-Fi and Cellular models are available.

97inchipadpro
Supplies of the iPhone SE and the 9.7-inch iPad Pro are likely to be adequate and we do not expect the devices to sell out. Nevertheless, customers planning to purchase should do so right away just in case.

Deliveries on orders placed today are expected to begin on March 31, which is also the day when the two devices will be available for in-store purchase.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Buy Now)
Related Forum: iPhone

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

farewelwilliams Avatar
126 months ago
no one is going to order anything.
Score: 15 Votes (Like | Disagree)
garirry Avatar
126 months ago
I was planning on upgrading before the announcement. A dubious amount of RAM and USB 2 for a price of almost $2k does not seem worth it.
I'm not sure that this is the apple we want them to be.
Maybe a boycott would make them rethink their strategy?
Um neither product costs $2000.
Score: 14 Votes (Like | Disagree)
loopmein Avatar
126 months ago
Long time Mac user. And first-time iPhone user in a couple of hours. I'll miss you android :(

...kinda
That "missing" Android will last right up until you peel off the shrink wrap, allow the lower part of the box to slowwwwwly, telescopically drop to the table and INHALE THE APPLE SMELL!!! trust me! :D
Score: 10 Votes (Like | Disagree)
brock2621 Avatar
126 months ago
I see this as the least improved iPad ever released since the original came out. Considering they took an extra 6 months to get us the updated 9.7" iPad (vs the annual updates we've been getting), and they increased the price by $100, they needed to do a bit more. If they at least added force touch to the iPad, I'd of bought one. Extra $100 for what? We always get faster CPUs, and more memory (they didn't even include more memory on this). The smart connector isn't of any value, as that requires even more cost to leverage (as well as the pen support). At $499 I'd of bought one to replace my iPad Air. That $100 is just a slap in the face.
So you're going from and iPad Air 1 16gb and the new pro ships with 32gb. There, that's your extra $100.

Oh and you get all this throw away stuff as well:

Double the speakers (stereo/surround)
7.1 Dolby surround support
6x cpu performance since air 1
Probably 8x-10x gpu performance
Apple Pencil support
300% resolution increase on camera
Camera flash
Smart connector capabilities for accessories
Ambient light sensors for true color tones based on environment
The brightest, widest color gamut on any apple device in existence
Touch ID
M9 Coprocessor for "Hey Siri" support and health stuff
20% thinner
~15-20% lighter
Score: 10 Votes (Like | Disagree)
mcdj Avatar
126 months ago
A dubious amount of RAM and USB 2 for a price of almost $2k does not seem worth it.
Exactly! $2K? Ridiculous! Where do they come off charging $3K? I sure as hell ain't paying no $4K for no iPad. Please. Five thousand dollars for a slab of pixels...blah! The nerve of asking $6K!
Score: 9 Votes (Like | Disagree)
cbrec Avatar
126 months ago
Long time Mac user. And first-time iPhone user in a couple of hours. I'll miss you android :(

...kinda
Score: 9 Votes (Like | Disagree)