Apple's Online Store Down Ahead of iPhone SE and 9.7-inch iPad Pro Orders

Apple has taken its online storefront down in order to prepare for the launch of iPhone SE and 9.7-inch iPad Pro orders, which will likely begin at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Thursday, March 24. Orders will be available on Apple's site, through the Apple Store app, and through carrier websites.

applestoredown
Apple will accept orders for the two devices in first wave launch countries that include Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands, and the US.

iPhone-SE-Front-Back
The iPhone SE is available in 16 and 64GB capacities in the United States, with pricing that starts at $399 for an outright purchase. The 9.7-inch iPad Pro is available in 32, 128, and 256GB capacities with prices that start at $599. Both Wi-Fi and Cellular models are available.

97inchipadpro
Supplies of the iPhone SE and the 9.7-inch iPad Pro are likely to be adequate and we do not expect the devices to sell out. Nevertheless, customers planning to purchase should do so right away just in case.

Deliveries on orders placed today are expected to begin on March 31, which is also the day when the two devices will be available for in-store purchase.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Buy Now)
Related Forum: iPhone

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
tesla red orange bg feature

Tesla Could Be Planning to Support Apple Car Keys

Sunday December 28, 2025 4:24 am PST by
Support for Apple Car Keys may now be more likely to come to Tesla vehicles, amid new evidence that the automaker is embracing native, system-level digital car keys. According to Not a Tesla App, 4.52.0 of Tesla's mobile app contains multiple code references to Harmony Wallet Key Cards. The discovery is notable because it represents a shift in how Tesla appears to be approaching mobile...

Top Rated Comments

farewelwilliams Avatar
128 months ago
no one is going to order anything.
Score: 15 Votes (Like | Disagree)
garirry Avatar
128 months ago
I was planning on upgrading before the announcement. A dubious amount of RAM and USB 2 for a price of almost $2k does not seem worth it.
I'm not sure that this is the apple we want them to be.
Maybe a boycott would make them rethink their strategy?
Um neither product costs $2000.
Score: 14 Votes (Like | Disagree)
loopmein Avatar
128 months ago
Long time Mac user. And first-time iPhone user in a couple of hours. I'll miss you android :(

...kinda
That "missing" Android will last right up until you peel off the shrink wrap, allow the lower part of the box to slowwwwwly, telescopically drop to the table and INHALE THE APPLE SMELL!!! trust me! :D
Score: 10 Votes (Like | Disagree)
brock2621 Avatar
128 months ago
I see this as the least improved iPad ever released since the original came out. Considering they took an extra 6 months to get us the updated 9.7" iPad (vs the annual updates we've been getting), and they increased the price by $100, they needed to do a bit more. If they at least added force touch to the iPad, I'd of bought one. Extra $100 for what? We always get faster CPUs, and more memory (they didn't even include more memory on this). The smart connector isn't of any value, as that requires even more cost to leverage (as well as the pen support). At $499 I'd of bought one to replace my iPad Air. That $100 is just a slap in the face.
So you're going from and iPad Air 1 16gb and the new pro ships with 32gb. There, that's your extra $100.

Oh and you get all this throw away stuff as well:

Double the speakers (stereo/surround)
7.1 Dolby surround support
6x cpu performance since air 1
Probably 8x-10x gpu performance
Apple Pencil support
300% resolution increase on camera
Camera flash
Smart connector capabilities for accessories
Ambient light sensors for true color tones based on environment
The brightest, widest color gamut on any apple device in existence
Touch ID
M9 Coprocessor for "Hey Siri" support and health stuff
20% thinner
~15-20% lighter
Score: 10 Votes (Like | Disagree)
mcdj Avatar
128 months ago
A dubious amount of RAM and USB 2 for a price of almost $2k does not seem worth it.
Exactly! $2K? Ridiculous! Where do they come off charging $3K? I sure as hell ain't paying no $4K for no iPad. Please. Five thousand dollars for a slab of pixels...blah! The nerve of asking $6K!
Score: 9 Votes (Like | Disagree)
cbrec Avatar
128 months ago
Long time Mac user. And first-time iPhone user in a couple of hours. I'll miss you android :(

...kinda
Score: 9 Votes (Like | Disagree)