With the 2016 March Madness college basketball tournament set to begin on March 15, the NCAA has updated its March Madness app with new features for iOS, the fourth-generation Apple TV and Apple Watch.

march-madness-apple-tv-app
The brand new Apple TV app comes with a significant feature for basketball fans: the ability to watch two games side-by-side in a split-screen interface. The feature, which is exclusive to Apple TV, also allows users to switch the audio from both the games, allowing basketball fans to hone in on exciting matches easier than before. Lisa Estrin, NCAA Digital's senior UX lead, told Variety that the Apple TV was the "perfect" platform for the feature.

"We believe Apple TV is the perfect platform to experiment with this and bring the two together in a shared environment," said Lisa Estrin, senior UX lead, NCAA Digital, at a Los Angeles showcase for Apple TV apps hosted by Apple earlier this week. "We look forward to more collaboration in the future."

The iOS version of the app received several new features, including AirPlay and Google Cast support. In addition to multitasking support, iPad users will also see a redesigned version of the app with an "immersive" new experience that features a new game timeline, up-to-the-minute stats and curated highlights from Twitter and Instagram. The March Madness app has also been made available for Apple Watch, allowing users to receive alerts for their favorite teams and quick access to scores and the tournament schedule.

All versions of the NCAA March Madness app require logging in with TV provider credentials to stream games.

NCAA March Madness for iOS is available in the App Store for free. [Direct Link]

Update: Games broadcast on CBS cannot be live streamed through the March Madness app even after cable authentication.

Tag: NCAA March Madness

Top Rated Comments

69Mustang Avatar
69Mustang
106 months ago
We need to break the back of the cable monopoly, which is exactly this: if you just want to see content, you have to pay their fees. The provider of content should have the ability to collect money from you and the cable companies, or to have an agreement to accept funding by advertising and be free to show their property in whatever venue. Yes, this is exactly what a monopoly is: the pipe says it owns the content which it didn't finance. Uh-uh. In the '40s, the federal government broke up the studio's wholly-owned cinema chains for the same reasons. The MGM Theaters were showing only MGM, and nobody could show anything else. Capitol Theaters, etc., all were owned by the studios. (With some control by the mob, too.) So the guy with the movie house franchise in Chicago had to play the studio's content, no matter if it was a hit or not.
Breathe Swift, breathe. Your post is all over the place and making little sense. Cable companies own a lot of the content so they're more than just a pipe. In many cases they are the content provider as well. Bolded: Your quote assumes content providers can't show their property through whatever avenue they choose. They can. They choose to show their content through avenues that... sit down for this... pay them the most money. It's the reason they create content. They don't do it for your enjoyment. They do it for the money. Same reason Apple sells their products. Same for any company. It's something cord cutters seem to either not understand or completely ignore. In the grand scheme, they offer no value to anyone but themselves. When cord cutters can provide monetary incentive to any content provider they may start to see some of the things on their wish list. Right now they don't bring anything to the table. Why would any company want to deal with small incremental payments when they're currently getting very large payments from advertisers and cable companies.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
2010mini
106 months ago
We need to break the back of the cable monopoly, which is exactly this: if you just want to see content, you have to pay their fees. The provider of content should have the ability to collect money from you and the cable companies, or to have an agreement to accept funding by advertising and be free to show their property in whatever venue. Yes, this is exactly what a monopoly is: the pipe says it owns the content which it didn't finance. Uh-uh. In the '40s, the federal government broke up the studio's wholly-owned cinema chains for the same reasons. The MGM Theaters were showing only MGM, and nobody could show anything else. Capitol Theaters, etc., all were owned by the studios. (With some control by the mob, too.) So the guy with the movie house franchise in Chicago had to play the studio's content, no matter if it was a hit or not.
Find a way for content owners and distributors to make the same or more money with a new model. Or just pay up.
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Read Full Article • 275 comments
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Read Full Article • 81 comments
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Read Full Article • 414 comments
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Read Full Article • 216 comments
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Read Full Article