Apple Watch and Apple TV See Record Quarterly Sales
Both the Apple Watch and the Apple TV set new quarterly sales records in 1Q 2016, according to information shared by Tim Cook during today's earnings call. The Apple Watch saw especially strong sales in December as people purchased the device during the holiday season, something that's perhaps not a surprise given the significant discounts offered by some third-party retailers.
While Apple did not offer discounts itself, Best Buy cut prices on the Apple Watch by $100, and Target offered a $100 gift card with the purchase of an Apple Watch. These price drops likely boosted Apple Watch sales by a good amount during the quarter. Apple also expanded Apple Watch availability to more than 48 countries ahead of the holiday season.

As for the Apple TV, Apple says it saw its best quarter ever following the launch of the fourth-generation device. The Apple TV 4, priced at $149 to $199 depending on capacity, includes features like a full App Store, a touch-based remote control and Siri voice control. Available apps on the Apple TV have expanded, with 3,600 total apps now downloadable on the device.
Apple does not break out sales of the Apple Watch and the Apple TV, choosing instead to lump them into an "Other" category that also includes iPods and Beats headphones, so exact sales numbers for the two devices are not known. Revenue for the Other category did see a big increase, jumping more than 40 percent from $2.7 billion in 1Q2015 to $4.35 billion in 1Q2016. Sales were also up quarter over quarter, as revenue in 4Q2015 was at $3 billion.
Overall, it was a record quarter for Apple with $18.4 billion in profit on $75.9 billion in revenue. During the quarter, the company sold 74.8 million iPhones, 16.1 million iPads, and 5.3 million Macs.
Popular Stories
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8.
The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...
Apple today released iOS and iPadOS 15.6.1, minor updates to the iOS and iPadOS 15 operating systems initially released in September 2021. iOS 15.6.1 and iPadOS 15.6.1 come a month after Apple released iOS 15.6 and iPadOS 15.6 with new Live Sports features and bug fixes.
The iOS 15.6.1 and iPadOS 15.6.1 updates can be downloaded for free and the software is available on all eligible devices...
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes.
A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect.
In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year.
H2 Chip
...
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199.
Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas.
Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air.
iOS 16 introduces a revamped Lock...
Top Rated Comments
[LIST=1]
* Denial
* Anger
* Bargaining
* Depression
* Acceptance
Are you grieving over that the Apple Watch is being successful?
There were no sales a year ago. It's hardly surprising that their best sales would be at Christmas. We also know that the watch was hugely discounted, an unprecedented move from Apple. We have also had no sales figures from Tim Cook since the watch was launched in April 2015.
All this suggests that the iWatch has been disappointing at a minimum. I think it has done very badly, and that its future is bleak. Goodwill to all who have bought it, but the Apple Watch is a mistake.
The original iPhone dropped by 25% after only 3 months. Took 2+ years to sell as many phones as the watch did in 8 months. It means nothing - especially when the profit margin on the Apple Watch was 400%.
[doublepost=1453854575][/doublepost] You "think" it has done very badly? lol
Estimated by analysts to have sold 12mm Apple Watches since April and several billion in profits to Apple. Took the IPhone two years to sell that many iPhones and it was blasted as a flop and failure by everyone. Way too soon to write off the Apple Watch.
[doublepost=1453854893][/doublepost] Doesn't really matter to correct him. He only likes posts that are negative towards Apple products. Go check the other Apple reporting news item here. He likes every single post that bashed Apple. He even likes the posts that mock people who buy the Apple Watch. he has a long history of bashing Apple and likes any post that is negative towards Apple.
As far Apple TV, this past quarter was the first update in something like 3 years, so, again, anything less would have been a huge negative.
The Apple bulls are looking for any good news they can get their hands on, and while i've been saying for a long time now that SHORT TERM there is plenty of reason to think Apple will have record breaking numbers, the LONG TERM is much more foggy, hence why I am calling Apple stock down to $85 by years end, as I have been for months, even when the stock was trading at $120+.