Apple doesn't often let outsiders into its secret design lab headed up by Jony Ive, but the company invited journalist Charlie Rose to tour the facility earlier this year. Footage from that trip is set to air this Sunday, December 20, on popular show 60 Minutes.
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.@CharlieRose goes inside Jonathan Ive’s secret design studio at Apple headquarters, Sunday on @60Minutes pic.twitter.com/q1V6rI5yKi
— 60 Minutes (@60Minutes) December 17, 2015
Teasers for the episode were revealed in a tweet from the 60 Minutes Twitter account this evening, depicting Charlie Rose alongside Jony Ive. The episode will also include a discussion with retail head Angela Ahrendts about Apple's "store of the future" and the company's retail plans.
.@CharlieRose gets a first look at Apple’s store of the future, Sunday on @60Minutes pic.twitter.com/BdjygqqIdc
— 60 Minutes (@60Minutes) December 17, 2015
Charlie Rose has done notable interviews with Apple executives in the past, including Jony Ive and Marc Newson in 2013 and Tim Cook in 2014.
Tag: Charlie Rose
Top Rated Comments
Then they criticize Apples focus on aesthetics (sometimes at the cost of functionality), but those are the same people mocking Apples battery case for looking "ugly." Something that was designed for practicality and ease of use, at the cost of aesthetics. Something that's a hell of a lot easier to put your phone in and out of the case, feels less chunky in the hand, and is easier to charge. At the cost of aesthetics.
You guys don't even know what you want to complain about anymore. You just want to criticize for the sake of it. Because we all know forum trolls have made as many good, industry-defining decisions like Jony and Apple have in the past. Yep, you guys sure outsmarted that old fool Jony Ive.
Charlie Rose? Seriously? Why not somebody like David Pogue at least?
Cuz Charlie is a male Baba Wawa, that's why.He'll serve up Lord Jony a bunch of softballs
punctuated by a plethora of oohs and ahs.
Pogue on the other hand might ask some probing and inconvenient questions.
That just wouldn't do, don't ya know.
That said, I really don't like what she's being doing with Apple on the retail end. The decision to remove a dedicated store page on Apple's website was stupid. We've also seen their annual Back to School and Black Friday sales promotions become stingier if not eschewed completely.
Her mindset is probably still stuck in Burberry but this is Apple. Stop positioning Apple as an upscale fashion brand!
Why couldn't they just re-hire Ron Johnson after he was let go from his brief stint as CEO at JC Penny?