Charlie Rose to Offer Inside Look at Jony Ive's 'Secret Design Studio' on Sunday

Even in that picture you know that Ive is talking about making things thinner.

People on this forum crack me up. First, anytime Jony gets mentioned, you always get the parade of clowns mocking Jony and "thinness," but when the Apple Watch was revealed, those same people criticized how "chunky" it was.

Then they criticize Apples focus on aesthetics (sometimes at the cost of functionality), but those are the same people mocking Apples battery case for looking "ugly." Something that was designed for practicality and ease of use, at the cost of aesthetics. Something that's a hell of a lot easier to put your phone in and out of the case, feels less chunky in the hand, and is easier to charge. At the cost of aesthetics.

You guys don't even know what you want to complain about anymore. You just want to criticize for the sake of it. Because we all know forum trolls have made as many good, industry-defining decisions like Jony and Apple have in the past. Yep, you guys sure outsmarted that old fool Jony Ive.

Charlie Rose? Seriously? Why not somebody like David Pogue at least?

Cuz Charlie is a male Baba Wawa, that's why.
He'll serve up Lord Jony a bunch of softballs
punctuated by a plethora of oohs and ahs.

Pogue on the other hand might ask some probing and inconvenient questions.
That just wouldn't do, don't ya know.

The apple store of the future looks a lot like those in the present.

With all the talk about Ive, it's easy to forget that Angela Ahrendts is also being interviewed.

That said, I really don't like what she's being doing with Apple on the retail end. The decision to remove a dedicated store page on Apple's website was stupid. We've also seen their annual Back to School and Black Friday sales promotions become stingier if not eschewed completely.

Her mindset is probably still stuck in Burberry but this is Apple. Stop positioning Apple as an upscale fashion brand!

Why couldn't they just re-hire Ron Johnson after he was let go from his brief stint as CEO at JC Penny?

I always imagined the secret lab to be more... minimal. Pure white or something.

This episode will become mandatory viewing for all Samsung designers and engineers.

Apple is really now of the edge of being THE boring safe monolithic company they once scorned.

I'm so sorry you are bored. Just five years ago Apple gave us the first ever tablet without ports, fans, windows and files. All while Microsoft is still figuring out the convertible Tablet-PC from 2002 with mouse pointer and pen input.

Exciting new **** from Microsoft coming soon!

Cuz Charlie is a male Baba Wawa, that's why.
He'll serve up Lord Jony a bunch of softballs
punctuated by a plethora of oohs and ahs.

Pogue on the other hand might ask some probing and inconvenient questions.
That just wouldn't do, don't ya know.

Yes, if I got to interview an Apple exec I would go in with Radar numbers and ask why X, Y, and Z haven't been fixed.

Lord Jony: Charlie, a word, if you don't mind.



Charlie: Yes, your Lordship?



Lord Jony: Here's the script for the Super Secret Design Lab infomercial.



Charlie: Uh, script?



Lord Jony: Charlie, you know the billions Apple spends advertising on CBS?



Charlie: Yes, why?



Lord Jony: Good. See you in makeup old chap, what.