After The Beatles stopped touring, and because travelling around the globe to promote new releases was impossible, they increasingly made what could be described as “mini movies”. These pioneering promotional films and videos helped to define the way we have come to watch music. The Beatles 1+ features all of their 27 #1, UK and US singles as beautifully restored videos for each song, along with 23 alternate versions, as well as rarely seen and newly restored films and videos of additional songs.The restored videos and audio mixes were produced from the classic analogue tapes made at Abbey Road Studios, and even include audio commentary and introductions by Paul McCartney and Ringo Starr. Fans who purchase the collection will also receive a digital illustrated art book with 113 pages of details and notes about each of the hit songs found in the 1+ collection.
Although Apple and The Beatles were initially in disagreement on the exact terms of releasing the band's popular oeuvre onto the iTunes Store, the eventual digital release of their albums saw impressive sales numbers in the months afterwards. The band's music has yet to make its way onto Apple Music, but Apple has curated a few Beatles-themed radio stations, including a track list of the band members' alternative work and some of the more popular Beatles tracks sung by other artists.