Apple TV App Store Gains Categories Section for Better App Discovery

Apple appears to have updated the tvOS App Store to add a new Categories section, which should make it easier for new Apple TV owners to discover apps on their devices. Like the iOS App Store, the new Categories section arranges apps into different sections based on purpose, like Games and Entertainment.

First noted by iDownloadBlog on an Apple TV running the new 9.1 tvOS beta, the new Categories section appears to be rolling out to Apple TV users now. We were able to get the Categories feature to show up on an Apple TV running tvOS 9.0 following several device restarts.

apple_tv_categories_720
Shortly after the Apple TV was released, there were multiple complaints about the state of the tvOS App Store. At launch, the App Store displayed only a list of featured apps, leaving the rest to be discovered through searches. Apple has been improving the tvOS App Store over the past few days, with the Categories section joining a Top Charts section that was added to the App Store on Monday.

apple_tv_entertainment_720

Apps that are displayed when selecting the "Entertainment" category

Game and app developers were previously concerned with app discovery on tvOS when the App Store was limited to featured apps, but the inclusion of the Top Charts and the Categories section will go a long way towards bolstering the discovery process.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
siri glow

iPhone Users Now Able to Submit Claims in $95 Million Siri Spying Lawsuit

Wednesday May 7, 2025 11:40 am PDT by
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement. Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17: What's New With the Cameras

Friday May 2, 2025 3:52 pm PDT by
We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes. Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate...
iOS 18

Apple Says iOS 18.5 Coming Soon, Here is What's New

Monday May 5, 2025 8:19 am PDT by
In its press release for the new Pride Band today, Apple said that iOS 18.5 is "upcoming," following more than a month of beta testing. We expect the iOS 18.5 Release Candidate to be released this week, and this should be the final beta version, barring any last-minute bugs or changes. The software update should then be released to the general public next week. iOS 18.5 is a relatively...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Said to Have Two Key Advantages

Monday May 5, 2025 6:41 am PDT by
Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company. In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones. First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...
Nineth iOS 19 Feature

iOS 19 Beta is a Month Away With These New Features for Your iPhone

Thursday May 8, 2025 7:37 am PDT by
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it. Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key iOS 19 rumors...
Foldable iPhone 2023 Feature Homescreen

Apple's Foldable iPhone Display Tech May Set New Industry Standard

Thursday May 8, 2025 3:29 am PDT by
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain. According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

OldSchoolMacGuy Avatar
124 months ago
Just as I said, categories will come as soon as there are enough apps to fill them out and not make them look empty.

People need to learn to be a little patient and not cry like little girls at the drop of a hat.
Score: 23 Votes (Like | Disagree)
Kaibelf Avatar
124 months ago
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Score: 20 Votes (Like | Disagree)
macfoxpro Avatar
124 months ago
It is very frustrating! I too don't have either of the new options found the in the Apple TV App Store, and I have just restart the entire machine too. This sucks!
It sounds as if all is lost.
Then again, it could change later tonight or tomorrow.
Your pain must be immense and the struggle seems overwhelming.
Good luck, and remember to always hold your head high, as you will get through this someday soon.
We're all here for you.
Score: 13 Votes (Like | Disagree)
HoosBruce Avatar
124 months ago
Knew it wouldn't take long. More additions coming, and the product will continue to get better and better
Score: 10 Votes (Like | Disagree)
SteveJobs2.0 Avatar
124 months ago
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Actually, it's the complaints that often keeps companies improving and innovating. If the people don't care about enjoying a better experience, then why should the companies care? :/
Score: 8 Votes (Like | Disagree)
69Mustang Avatar
124 months ago
Just as I said, categories will come as soon as there are enough apps to fill them out and not make them look empty.

People need to learn to be a little patient and not cry like little girls at the drop of a hat.
Isn't the app number still relatively the same? Was there a huge influx in the past couple of days? Serious question b/c I have no idea.

Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Couldn't Apple have easily avoided the entire problem by having the app store fully fleshed out when the ATV went on sale? The number of apps hasn't increased exponentially. A bit disingenuous of you to claim "empty shelves". The app store had over 1000 apps. Hardly empty. It's pretty obvious the UI omissions should have been there when the ATV was released. A big part of the reason people like Apple is their attention to detail. That app store at release lacked detail.

To me it seems like Apple could have followed the old adage "An ounce of prevention is worth a pound of cure."
Then we would have had to find something else to b***ch about.;) But at least it wouldn't have been about an unfinished app store UI.
Score: 8 Votes (Like | Disagree)