Apple Stores and Best Buy Begin In-Store Sales of New Apple TV

Apple Store and Best Buy locations have begun selling the new fourth-generation Apple TV in the U.S. and first wave launch countries. Apple is also offering Personal Pickup in the U.S., while Best Buy is allowing customers who pre-ordered for in-store pickup to pick up their set-top boxes starting this morning as the stores open up for the day.

While Best Buy began accepting pre-orders for the new Apple TV on Monday, it originally listed November 4 as the date when customers would be able pick them up in stores. Several MacRumors readers who pre-ordered began receiving notices on Thursday night letting them know their purchases would be ready for pickup today, nearly a week early.

apple_tv_diagonal
Apple retail stores around the world will also be offering the Apple TV, and in countries where October 30 has already rolled around, stores are already selling the new set-top boxes. Stores in the United States have been revamped overnight to feature advertising for the new Apple TV to coincide with the in-store launch.

Apple is also selling accessories like the new Apple TV Remote Loop and the SteelSeries Nimbus controller, and it also plans to begin selling the new Beats Pill+ speakers in its retail stores beginning today.

The new Apple TV, which includes features like a full App Store, universal search, Siri integration, and a touch-based remote control, is available in two configurations: 32GB and 64GB. The 32GB model is available for $149 and the 64GB model is available for $199.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....

Top Rated Comments

carfreak12321 Avatar
130 months ago
Yet my preorder from Monday has yet to show any movement
Score: 30 Votes (Like | Disagree)
JimmyHook Avatar
130 months ago
One other thing, if Amazon doesn't release a native tvOS app in 3 months I'll cancel my Prime. If they think I'd pick them over Apple they are sorely mistaken.
Score: 15 Votes (Like | Disagree)
Gueeds Avatar
130 months ago
Apple completely botches another product launch. They really need to fix this after the Watch and ATV4 issues.
Score: 11 Votes (Like | Disagree)
OriginalClone Avatar
130 months ago
how did they botch it?
Spoiled "adults" will be inconvenienced by going to an Apple Store to purchase one tomorrow morning, then having to return the web ordered unit that gets delivered later that afternoon.
Score: 11 Votes (Like | Disagree)
Gueeds Avatar
130 months ago
how did they botch it?
When Tim said you could order Monday and they ship Friday, it was assumed stores wouldn't have any stock until the following week. So I preordered, it is still PFS, and I can walk into any Best Buy or Apple Store tomorrow and just grab one. Waste of money and resources on Apple's side, needed to be much clearer about availability.
Score: 9 Votes (Like | Disagree)
Icaras Avatar
130 months ago
If I can order online for pickup tomorrow, I'll be returning my order from Apple, which still has not moved past PFS.
Score: 9 Votes (Like | Disagree)