Apple Declines Offer to Sell Adele's Upcoming Album '25' in Apple Stores

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Apple has reportedly declined an offer made by the British singer-songwriter Adele to stock her newest album, 25, in Apple retail stores (via The Daily Mail). Meanwhile, the singer's agents at William Morris Endeavor -- a talent agency -- have pitched the Cupertino company on a possible $30 million tour sponsorship after the album debuts on November 20. It's not currently clear where the status of that offer is with Apple.

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$30 million is about ten times more than the average marketing deal, but Adele's team is banking on the long-gestating album to be a hit when it launches later in November. The singer has already put out a single, "Hello," which is on track to set a record for most downloaded single and has already broken Vevo's previously most-viewed music video record with 27.7 million views in 24 hours. Still, with the brazen tactics at getting the singer a high-profile sponsor deal with the tech company, some in the industry question the success of such a partnership.

“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners,” one person familiar with the talks said.

The marketing team working for Adele is pushing for a physical copy-focus debut of 25, in the similar vein of Taylor Swift's 1989, which debuted a year ago this past Tuesday with exclusive tracks made available only in retail packages sold at Target. Similarly, 25 will get a Target-specific release with a "deluxe version" only available in the retail giant's physical locations, including three bonus tracks for fans.

"Hello" debuted on Apple Music simultaneously with other streaming services, but the upcoming record's physical sales approach may limit the streaming support it gets on November 20, although Adele's team has yet to confirm specifically where 25 will be available when it launches. If the $30 million deal goes through with Apple, it's likely 25 will see an exclusivity window with Apple Music at launch.

Top Rated Comments

PBG4 Dude Avatar
68 months ago

There is a resurgence of Vinyl records and a whole movement around that. I am not familiar with anything remotely similar with CDs. I agree with other comments that there was never a chance that Apple would sell CDs in stores. However, Apple having an exclusive and even promoting it in stores (like free download through the Apple store when you are physically in one), would be interesting. That is something to consider.

People need to get real about this "Vinyl resurgence". Here's a graph that should help:

Score: 26 Votes (Like | Disagree)
Lostanddamned Avatar
68 months ago
Oh, I hope this got laughed out of the boardroom when they offered it.
Score: 26 Votes (Like | Disagree)
Sunday Ironfoot Avatar
68 months ago
What, so they were going to get Apple to start stocking "CDs" in their retail stores. What ****ing planet are they on!
Score: 24 Votes (Like | Disagree)
spiderman0616 Avatar
68 months ago
Yes, Adele. That's what Apple should do. Stock your CD in their stores when they're trying to push a brand new streaming music service while also in the middle of pushing everything up into iCloud.

I don't even remember the last time I bought a CD much less saw anyone else using one. It's 2015.
Score: 23 Votes (Like | Disagree)
machpost Avatar
68 months ago
Maybe they should've approached Dell instead.

Dude! You're getting Adele!
Score: 15 Votes (Like | Disagree)
appleguy123 Avatar
68 months ago
I don't even have a way to play a physical CD, and I assume quite a few others are in the same boat because everything is digital now. I hate the exclusive target tracks. Basically forces people to torrent that version of the album.
Score: 14 Votes (Like | Disagree)

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