Apple has reportedly declined an offer made by the British singer-songwriter Adele to stock her newest album, 25, in Apple retail stores (via The Daily Mail). Meanwhile, the singer's agents at William Morris Endeavor -- a talent agency -- have pitched the Cupertino company on a possible $30 million tour sponsorship after the album debuts on November 20. It's not currently clear where the status of that offer is with Apple.

adele-25-1200x630-c
$30 million is about ten times more than the average marketing deal, but Adele's team is banking on the long-gestating album to be a hit when it launches later in November. The singer has already put out a single, "Hello," which is on track to set a record for most downloaded single and has already broken Vevo's previously most-viewed music video record with 27.7 million views in 24 hours. Still, with the brazen tactics at getting the singer a high-profile sponsor deal with the tech company, some in the industry question the success of such a partnership.

“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners,” one person familiar with the talks said.

The marketing team working for Adele is pushing for a physical copy-focus debut of 25, in the similar vein of Taylor Swift's 1989, which debuted a year ago this past Tuesday with exclusive tracks made available only in retail packages sold at Target. Similarly, 25 will get a Target-specific release with a "deluxe version" only available in the retail giant's physical locations, including three bonus tracks for fans.

"Hello" debuted on Apple Music simultaneously with other streaming services, but the upcoming record's physical sales approach may limit the streaming support it gets on November 20, although Adele's team has yet to confirm specifically where 25 will be available when it launches. If the $30 million deal goes through with Apple, it's likely 25 will see an exclusivity window with Apple Music at launch.

Top Rated Comments

PBG4 Dude Avatar
75 months ago
There is a resurgence of Vinyl records and a whole movement around that. I am not familiar with anything remotely similar with CDs. I agree with other comments that there was never a chance that Apple would sell CDs in stores. However, Apple having an exclusive and even promoting it in stores (like free download through the Apple store when you are physically in one), would be interesting. That is something to consider.
People need to get real about this "Vinyl resurgence". Here's a graph that should help:

Score: 26 Votes (Like | Disagree)
Lostanddamned Avatar
75 months ago
Oh, I hope this got laughed out of the boardroom when they offered it.
Score: 26 Votes (Like | Disagree)
Sunday Ironfoot Avatar
75 months ago
What, so they were going to get Apple to start stocking "CDs" in their retail stores. What ****ing planet are they on!
Score: 24 Votes (Like | Disagree)
spiderman0616 Avatar
75 months ago
Yes, Adele. That's what Apple should do. Stock your CD in their stores when they're trying to push a brand new streaming music service while also in the middle of pushing everything up into iCloud.

I don't even remember the last time I bought a CD much less saw anyone else using one. It's 2015.
Score: 23 Votes (Like | Disagree)
machpost Avatar
75 months ago
Maybe they should've approached Dell instead.

Dude! You're getting Adele!
Score: 15 Votes (Like | Disagree)
appleguy123 Avatar
75 months ago
I don't even have a way to play a physical CD, and I assume quite a few others are in the same boat because everything is digital now. I hate the exclusive target tracks. Basically forces people to torrent that version of the album.
Score: 14 Votes (Like | Disagree)

Top Stories

Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Apple Watch 7 Unreleased Feature

Apple Watch Series 7 to Focus on One Major Upgrade

Wednesday August 4, 2021 2:12 am PDT by
The upcoming Apple Watch Series 7 will focus on one important feature in an attempt to tempt existing Apple Watch users that have an older device to upgrade, according to recent reports. Apple may skip adding new health sensors to this year's Apple Watch Series 7 in favor of improving the device's battery life. The company is said to be adopting new double-sided System in Package (SiP)...
magic keyboard touch id

Apple Makes Magic Keyboard With Touch ID Available for Separate Purchase

Tuesday August 3, 2021 5:22 am PDT by
Apple has made the Magic Keyboard with Touch ID, which previously was only available with the purchase of the new 24-inch iMac, available for purchase individually for $149. Apple also retails the Magic Keyboard with Touch ID and a numeric keypad for $179. A standard Magic Keyboard without Touch ID or a numeric keypad is available for $99, and a new Magic Trackpad for $129. One major...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
applestoredown

Apple's Online Store Temporarily Down [Update: Back Up]

Tuesday August 3, 2021 4:01 pm PDT by
Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message. Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also...
themorningshowcarrell

Apple Decided Not to Buy Reese Witherspoon's 'Hello Sunshine' Media Company

Monday August 2, 2021 2:02 pm PDT by
Reese Witherspoon's media company "Hello Sunshine" recently courted various buyers, and while Apple was one of parties interested in buying Hello Sunshine, the Cupertino company did not end up going through with the purchase. Hello Sunshine was valued at around $900 million thanks to its involvement in popular series like The Morning Show," "Big Little Lies," and "Little Fires Everywhere,"...
iPhone 13 Dummy Thumbnail 2

Apple Brings China's Luxshare Precision into iPhone 13 Supply Chain to Meet Production Targets

Wednesday August 4, 2021 12:19 am PDT by
Apple is tapping more Chinese suppliers as it seeks to meet ambitious targets for iPhone 13 production, according to a new report by Nikkei Asia. Apple is set to produce between 90 million and 95 million iPhones through January, according to a previous Nikkei report, and China's Luxshare Precision Industry has won 3% of orders away from Taiwanese rivals Foxconn and Pegatron. Luxshare will...
mac pro new graphics

Apple Introduces New High-End Graphics Options for Mac Pro

Tuesday August 3, 2021 7:34 am PDT by
Apple today began offering new high-end graphics upgrade options for both the tower and rack versions of the Mac Pro desktop computer. This comes on the same day that Apple started selling the Magic Keyboard with Touch ID on a standalone basis. As noted by CNN Underscored's Jake Krol, the Mac Pro can now be configured with new AMD Radeon Pro W6800X, W6800X Duo, or W6900X graphics when...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...