In line with the target date announced by Tim Cook last week, Apple is now allowing customers to place online orders for the new Apple TV set-top box. The new Apple TV is available with either 32 GB of storage for $149 or 64 GB for $199, and orders will begin shipping to customers later this week, with the earliest deliveries being set for October 30 for those who opt for one-day shipping.
Alongside the box itself, Apple is also selling extra Siri Remotes for $79 and Remote Loop wrist straps for $12.99. Two-year AppleCare coverage is also available for $29.
Outside of the United States, the new Apple TV is available in a number of countries, with pricing for select locations as follows:
- Canada: $199/$269
- UK: £129/£169
- Euro countries: €179/€229
- Australia: A$269/A$349
- Japan: ￥18,400/￥24,800
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The new Apple TV brings a number of improvements in both hardware and the user experience, led by a full App Store with support for third-party apps and a new touch-based remote that supports Siri-based controls in select countries. Universal search allows users to find available content across different services, and Apple intends to open this feature up to developers to allow their content to be included.
On the hardware side, the new Apple TV includes an A8 chip with 2 GB of RAM, supporting up to 1080p video at 60 frames per second. The new remote for the Apple TV includes a glass touchpad as well as an accelerometer and a gyroscope that allow it to serve a game controller. Third-party Bluetooth controllers are also supported.
Top Rated Comments
Like any businesses, Apple is here to make money. I am sure you would do the same if you own a company.
You seriously care that much about how it looks in your TV device stack versus how it actually works and the new features? (Including all of the updates Apple will make in the coming years to the OS?)
You seriously care more the looks of something that is basically invisible in a home—it's not a watch, classic car, or fashion piece—over all of the killer apps and games coming in the app store?
If you really hate the design that much, you couldn't just hide the tiny device behind your cable box—which is uglier—or the modem router—which is also uglier—or gaming console or a book or a flower pot, and enjoy modern capabilities? Including when they add cord-cutting features?
Nah, I don't believe you. It's nice fodder to fan some flames on the message boards, but I'm calling shenanigans.