Apple continues to move toward retiring its One to One training program aimed at Mac customers, with the company's online store checkout process no longer offering the program as an add-on option for Mac purchases as of today.
Current online store checkout process for Macs with no mention of One to One
Today's change comes a few weeks after MacRumorsinitially reported rumors of One to One's impending demise and later confirmed meetings with retail staff to announce the change. The program will officially be discontinued on September 28, although with today's change it's clear the company is looking to halt new signups as much as possible ahead of that date.
Previous checkout options with both AppleCare and One to One offered
Priced at $99 per year and valid for up to three years following the purchase of a new Mac, Apple's One to One program offered to teach customers unfamiliar with the company's products everything from basic setup to more specialized sessions on apps like GarageBand and Final Cut Pro.
Apple will continue to offer free workshops and training in its stores, but with the more advanced paid One to One option being discontinued, it could offer an opportunity for resellers to promote their own similar programs.
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So in other words Apple is taking an option for new Mac users away. If someone that's never used a Mac before wants to convert to a Mac, or use Apple's exclusive software, they should have this one to one program/option available to them. This is just another example of Tim Cook not caring about the customer.
What's the matter, Tim, did this program cost Apple .50 cents a day to run the program, so you had to dump it?
Not sure it is really needed. Macs aren't that hard to use without some calss
Never bought One-to-One only because I enjoy setting my devices up on my own. Feels like opening another gift, the first gift being whatever you bought, then loading all your things on there from a Time Machine or iCloud backup is the second. Actually for me though, discovering all the smaller updates Apple didn't cover in the Keynote or on their website is fun and almost like the third.
I worked at Apple retail as a Genius up until last week so I have some insight into why they are discontinuing the program. When they looked at the number of sessions they were delivering and the demand for workshops it was clear why One to One needed to change. At our particular store, 5% of the One to One members were utilizing 60% of the training resources. People who were new to the program and had just signed up were often unable to schedule their first One to One session for one or two weeks out and so lost interest after the initial data transfer that was part of the program.
Apple is not giving up on customer service. This is not a cost cutting measure as so many people seem to believe. This is a re-alocation of resources to better serve customer demand through more FREE classes and Workshops.
I purchased the one on one service for my 76 year old mother. Sadly I don't have the patience to teach her how to use her computer and this was a great way to get her up to speed. However, yesterday she tried to go set up her first appointment at the Sherman Oaks apple store and was told by the store manager that they would rather refund her the amount than actually honor the service. I was pretty shocked when she told me this and called apple support who were very nice and said the store manager was in the wrong and set her up at another location. Frankly, I'm surprised how they treated my mom, but I guess they're eager to get rid of it.
Personally, I think this is a bad idea. I literally just got done doing a presentation about iOS and am always amazed at the amount of things people have no clue about. A few of the attendees had 5s and newer iPhones and didn't know what Touch ID was. Over half did not have Find My iPhone or iCloud Backup turned on. These are basic elements of iOS that far too many people are going without that easily improve the user experience dramatically.
Rather than some greasy Genius bar employee cutting open your new pride and joy!
What a terrible completely rude, insulting, and unnecessary thing to say. I've had many excellent interchanges with Apple Store employees. They have been very helpful in dealing with some hardware issues I've had. Every one of them has been knowledgable and helpful. And I'm quite sure many of them have had to deal with insulting people like yourself and have done so gracefully. Just remember what you said when some support person treats you as you treat them.
