Apple Making Big Hiring Push in Artificial Intelligence and Machine Learning
Apple is stepping up its efforts to recruit employees focused on artificial intelligence and machine learning, reports Reuters. The report suggests Apple is looking to challenge Google's lead in features such as Google Now that learn to anticipate smartphone users' needs, something Apple is starting to address in iOS 9 with its new "Proactive" feature.
As part of its push, the company is currently trying to hire at least 86 more employees with expertise in the branch of artificial intelligence known as machine learning, according to a recent analysis of Apple job postings. The company has also stepped up its courtship of machine-learning PhD's, joining Google, Amazon, Facebook and others in a fierce contest, leading academics say.
Apple's machine learning efforts are in large part built with Siri in mind, and Siri should play an important role in this Wednesday's media event, as indicated by the event invitation's tagline.
Many of the currently posted positions are slated for software efforts, from building on Siri’s smarts to the burgeoning search features in iOS. The company is also hiring machine learning experts for divisions such as product marketing and retail, suggesting a broad-based effort to capitalize on data.
Reuters notes that Apple faces a challenge with machine learning due to its focus on privacy and reluctance to tap into all possible data sources. For example, with the Proactive features of iOS 9, Apple is primarily keeping all of the data and analysis on the user's phone, enhancing privacy but limiting some of what can be learned from data passed to the cloud.
Apple's strict policies not only limit what can be learned from user data but also discourage some machine learning experts from pursuing positions with Apple due to that lack of access. Still, Apple is said to be opening up about machine learning, engaging with academic programs in its efforts to lure talent and already having tripled or quadrupled the size of its machine learning team over the last few years.
Popular Stories
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN.
Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell.
With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing.
The iPhone 17 is the only new...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
In July, Apple sued well-known YouTuber Jon Prosser and his acquaintance Michael Ramacciotti over alleged theft of the company's trade secrets, after Prosser leaked some iOS 26 details in videos uploaded to his YouTube channel Front Page Tech. If you are not caught up on the lawsuit, read our initial coverage to learn more.
Earlier this week, Prosser told The Verge he has "been in active...
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information.
"Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added.
...
The Windows 10 end-of-support deadline is driving the largest coordinated PC replacement cycle in years across the industry, and Apple is emerging as one of the main beneficiaries as Mac shipments accelerate.
Counterpoint Research this week reported that nearly 40% of the global installed PC base was still running Windows 10 ahead of the October 2025 cutoff, triggering early fleet renewals...
