Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event

Ahead of next week's big iPhone-centric event, Apple has begun decorating the Bill Graham Civic Auditorium in San Francisco where the event will take place. As shared by several Twitter and Instagram users, signs with the Apple logo are beginning to go up, and several Apple-branded flags are flying.

A white Apple logo with rainbow-colored accents against a blue background is shown on one wall of the auditorium, shared by CBS/CNET photographer James Martin. The same design was seen on the invitations for the event and was created to mimic Siri's look on the Apple Watch and iOS 9.

applelogobillgraham
Security is heavy around the auditorium, with security guards and police officers guarding signage that's being put up, according to someone on site who spoke to MacRumors and provided pictures. Some of the security guards are now wearing outfits with Apple logos on them.

applelogobuilding
The colorful Apple logos are accompanied several flags surrounding the auditorium, featuring a white Apple logo on a dark blue background. Swarms of workers are all over the perimeter of the auditorium, running cables up walls into the interior and building out the infrastructure needed for the event.

appleflags
Along with the flags, Apple has decorated light posts in the area with matching Siri-style banners in a dark blue shade. The decorations for the Bill Graham Civic Auditorium are already beginning to outshine decorations and signage used at past events, and Apple is likely to continue adding more over the course of the weekend.

lightposts
Apple's upcoming Wednesday, September 9 event is expected to be huge. The auditorium where it's being held seats 7,000, and the company may be using some of the available space to demo products that will be released. The event will see the debut of an unprecedented number of devices, including the iPhone 6s and 6s Plus, the new Apple TV, the iPad mini 4, and the iPad Pro.

Apple is also expected to introduce additional Apple Watch Sport materials, perhaps in gold, and new Sport bands. An iPad keyboard may also make an appearance at the event, and we'll also get release details for iOS 9 and watchOS 2.

MacRumors will provide live coverage of Apple's event, through a live blog on MacRumors.com and on our MacRumorsLive Twitter account.

(Thanks, John!)

Top Rated Comments

Oblivious.Robot Avatar
101 months ago

It's happening! :D
Score: 30 Votes (Like | Disagree)
kevkmartin Avatar
101 months ago
In what universe is the background of this BLUE?


#purple
Looks gold to me.
Score: 27 Votes (Like | Disagree)
JCrz Avatar
101 months ago
I was walking past there today and I saw the Apple hired goons roughing up a homeless person.

PS: Yes it did happen, if I had my phone I would have taken a video to counter the inevitable deniers.
I was walking past there today and I saw a unicorn eating a bowl of cereal.

PS: Yes it did happen, if I had my phone I would have taken a video to counter the inevitable deniers.
Score: 23 Votes (Like | Disagree)
JeffyTheQuik Avatar
101 months ago
I pledge allegiance to the flag...
Score: 18 Votes (Like | Disagree)
Mobster1983 Avatar
101 months ago
I think this is too big for just a normal announcement. Even if they are announcing new iPhone, TV, laptops and iPad, I have a feeling something else that nobody is expecting will come up.

With all the decorations, and a myriad of rumors flying around, seemingly more than normal, I think Apple is covering up something big. Classic misdirection. We shall see.
Score: 17 Votes (Like | Disagree)
JCrz Avatar
101 months ago
I hope for the sake of those emotionally connected to Apple that there's something of significance to see. They buy into the hype hook line and sinker. The tension filled, anticipatory posts that reveal how much a single Apple event means to them is unlike anything seen anywhere else. These are highly invested worshippers.
...says maxsix, "macrumors regular"


Attachment Image
Score: 14 Votes (Like | Disagree)

Popular Stories

gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...