The latest data from market research firm IDC estimates Apple Watch sales totaled 3.6 million worldwide in the second quarter of 2015, making it the second most popular wearable device during the three-month period ending June 30. Apple was within striking distance of market leader Fitbit, which sold an estimated 4.4 million fitness trackers in the second quarter.
IDC estimates that Chinese electronics maker Xiaomi trailed in third place with 3.1 million wearables shipped in the quarter, representing 17.1% market share. Garmin and Samsung rounded off the top five with 700,000 (3.9%) and 600,000 (3.3%) wearables shipped respectively, while all other vendors accounted for a combined 5.7 million shipments and 31.5% market share.
Last month, Strategy Analytics estimated 4 million Apple Watch sales in the second quarter, so IDC's estimate is within close range. Apple has not disclosed Apple Watch sales numbers since it launched in April, instead grouping the wrist-worn device with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports.
Apple CEO Tim Cook vaguely mentioned that Apple Watch sales have "exceeded expectations" during an earnings call last month.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
No, but it will have 200 posts bashing Apple for one reason or another.
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.
If the Apple Watch had a GPS I would have bought one over a fitbit. I was sold on the Apple Watch until I read that I'd still need to lug my phone around if I wanted to track my runs with a GPS.
It would be amazing to have a watch that monitored my heart rate, held about 50 songs for a running playlist, and had GPS tracking. Hopefully Apple adds a GPS with the Apple Watch 2.
And IDC is getting these numbers from where exactly? Let's not forget several years ago IDC predicted Windows Phone would overtake iOS in smartphone market share by 2015/2016. Does anyone ever audit IDC's estimates to see how accurate they were?
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
