Amid rumors that Apple is working on a top-secret automotive project ranging from its own electric car to a CarPlay-related technology platform for vehicles, Mercedes-Benz parent company Daimler AG remains open to "different types" of cooperation with Apple, reports Reuters.
"Many things are conceivable," Daimler CEO Dieter Zetsche said in an interview with quarterly magazine Deutsche Unternehmerboerse published on Friday.
Silicon Valley is becoming increasingly important for automakers as vehicles become more deeply integrated with the latest technologies such as CarPlay and Android Auto, and companies such as Apple and Google could play an even bigger role as self-driving vehicles hit the streets over the next five-plus years.
"Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said. "That can be interesting for both sides."
Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth, who has over a decade of experience working on connected cars, autonomous driving, testing and regulatory affairs and more. According to his LinkedIn profile, he worked at Daimler between October 1997 and September 2014 and is now Director of Mac Systems Engineering at Apple.
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
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Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Wednesday November 19, 2025 7:26 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more.
Note:...
I only see this happening if Mercedes can manufacture a car so thin that an adaptor is required to hold passengers, which will also need to be redesigned.
I'll say it again, I don't see Apple putting technology in someone else's product. The last time they did that was Motorola ROKR and we all know how that turned out. Right now I see CarPlay as iTunes on the ROKR.
I owned the ROKR - two actually. But your point is important. Apple first install their software on someone else's hardware and in the process learned about phones. Later they built their own phone. The same could be true here.
CarPlay-related technology platform
This could be their first step into the car business. My sense is that apple isn't like google that likes to make big splashes with half baked ideas. They will get there slowly and methodically and end up with a significantly more polished product in the end. Apple has never been first (except for the original apple computer that was the first commercially successful personal computer), but they have consistently come in and done it better (except for some of their services, like Music, Maps, and iCloud).
Owning a Sprinter 2013, I deeply wish Apple stay clear of Mercedes... Mercedes are real unreliable POS. Check Rating on Consumer Reports and other rating source like :http://www.bbc.co.uk/news/business-32332210 REMEMBER JUST AN UNRELIABLE POS!
I can't speak of the Sprinters but my 2003 C240 is going strong at 153,000 miles with nothing but regular oil changes, brakes, and tires. My dad's ML320 had 450,000 on the clock before he got hit head on by a semi truck and survived. I say having it be made by Mercedes would make it very reliable and safe at that.
Unlike the 2002 BMW X5 we had that had nothing but electrical problems.
BMW provided platforms and engines to Wiesmann, Mercedes provides AMG engines to Pagani and will provide engines, platforms and electronics to Aston Martin (has 5% stake in it)
How about neither? Apple didn't go to Tag and say lets do a Watch together, they did their own. I don't know if BMW manufactures for others but if they do I could see Apple partnering in that way as I don't see Apple doing their own manufacturing.
None of the big automotive companies are single source manufacturers anymore. There is so much platform sharing it's hard to say what's from whom in cars today. BMW and Toyota are partnering on a platform that will become a small hybrid/EV sports coupe for both companies. Different sheet metal but the same architecture. There's no doubt if Apple produces a car it will be based off architecture from current manufacturers and contract assembled, that's if the car is intended for mass production. If the volumes are boutique like Ferrari or Lamborghini, the car could be manufactured anywhere.
Amid rumors that Apple is working on a top-secret automotive project ranging from its own electric car to a CarPlay-related technology platform for vehicles, Mercedes-Benz parent company Daimler AG remains open to "different types" of cooperation with Apple, reports Reuters.
