Apple Shares New Apple Music Ads: 'All the Artists You Love and Are About to Love. All in One Place.'

Apple today released a series of three Apple Music ads focused on how the service helps users discover artists. The first ad is a 60-second spot highlighting a number of artists and sharing Apple's motivation for creating Apple Music, ending with the tagline "All the artists you love and are about to love. All in one place."

Music has never had a bigger place in our lives. To have access nearly all the music in world at our fingertips is remarkable. And yet, there needs to be a place where artists and fans can discover one another. Where the entire experience, from playlists to radio to new releases, is powered by people who live and breathe music. A place that brings you the artists you love, as well as the artists you're about to love. That kind of place would be pretty great. And that's what we set out to do with Apple Music.

Two other ads are artist-focused 30-second spots, with one featuring James Bay and the second featuring Kygo.


As with the longer general "Discovery" spot, the artist ads are shot in black and white and end with the new tagline, but the artist ads include no spoken content, focusing only on the artists' work and then briefly overlaying a representation of their Apple Music pages with the Connect feature highlighted.


The new ads come two weeks after Apple began an Apple Music ad campaign in a number of public spaces around the world, including billboards, signage at bus shelters and subway stations, and more.

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

iOS 26.0.1 Update for iPhones Coming Soon — Here's What to Expect

Thursday September 25, 2025 12:40 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...

Top Rated Comments

Crosscreek Avatar
132 months ago
I tried it and it's just to cumbersome. I went back to Spotify.
Score: 25 Votes (Like | Disagree)
Menopause Avatar
132 months ago
Apple Music is a BLOODY NIGHTMARE. The content might be very fulfilling but usability-wise it's is an absolute ludicrous joke. iTunes UI makes you wanna hang yourself. I wasn't able to get a single playlist downloaded for offline listening because "Looks like this is no longer available". No number of resetting, logging out and in, restarting changes anything. I resubscribed to Spotify Premium within 10 or so days.
Score: 22 Votes (Like | Disagree)
ksuyen Avatar
132 months ago
Oh what a shock! What I read from the comments are whinging whinging whinging... :D

I love Apple Music and have no trouble using iTunes. I guess I am just one of those who are actually pretty smart, you know. Just saying :D
Score: 17 Votes (Like | Disagree)
Small White Car Avatar
132 months ago
Sorry, Apple. Not until you make it a separate app. I was incredibly suspicious of combining my own music with this service even before Jim Dalrymple's troubles. That story certainly didn't help matters.

There's not a single good reason for the two to be merged.
Score: 15 Votes (Like | Disagree)
HowEver Avatar
132 months ago
From the tone of the replies, Apple knows how to repel people who would never use its service in any case.

So far, I'm enjoying Apple Music, especially to play the stuff I don't need to download and save, and for discovery.
Score: 11 Votes (Like | Disagree)
swingerofbirch Avatar
132 months ago
Their ethos is overwrought. Good marketing is about what a product really is--which admittedly would make it hard to market Apple Music/iTunes/iTunes Store because really what is all that stuff?

Apple Music is supposedly curated. All I remember doing is telling it a few things I liked and disliked, and yet so far its recommendations to me seem to be based entirely on previous iTunes purchases I've made.

I don't know how Spotify makes its Weekly Discovery recommendations, but however it does it, they are spot on. Every week I find new stuff that I really like.

Back in the 90s and early 00s we shared mix CDs. Now we share Spotify lists. I can make a list for a party and link it to a Facebook group event so people can go back and see what I played during the party. Obama just shared a Spotify playlist. There's just a whole culture that Apple missed the boat on.

Yes, I bought a Britney Spears album in 2004 from iTunes. I'm not ashamed of that. But the me in 2015 isn't interested in Britney Spears' "Deep Cuts" or "Love Songs from Britney Spears you may not have heard." Plus she somehow automatically showed up on my Connect page in iTunes, which seems to be like a very, very limited version of Twitter that is only about promotion. I also get updates from U2 and Elton John. Why? I have no idea.

I should point out everything I've tried with Apple Music has been through iTunes. I don't listen to music as much on the go.
Score: 9 Votes (Like | Disagree)