AT&T Introduces New Mobile Share Value Plans With More Data - MacRumors
Skip to Content

AT&T Introduces New Mobile Share Value Plans With More Data

by

AT&T today announced that the carrier plans to introduce a couple of new Mobile Share Value Plans beginning tomorrow, further expanding data bucket options for its customers while simultaneously cutting the prices of a few existing data storage options. Customers will have new options like 2GB ($30) and 5GB ($50), but those who opt-in for a plan with 15GB or higher will get unlimited talk and text to Mexico and Canada.

at&t plans

“There’s never been a better time to be an AT&T customer," said David Christopher, chief marketing officer, AT&T Mobility. “Tomorrow, we roll out new plans for everyone, including a plan that gives 50% more data than on our most popular plan. And we’re not done yet.”

The announcement today sees the price of the 15GB plan cut from $130 to $100, alongside the 20GB plan getting reduced down from $150 to $140. The company notes that larger-size plans like 25GB, 30GB, 40GB and 50GB are also available, and business customers can get plans that go up to as much as 200GB.

All of the plans being announced tomorrow cover the same benefits and options under AT&T Next, which allows users to pay for their phone in monthly installment plans of 12, 18, or 24 months. AT&T mentions briefly that "select locations" still provide two year contracts for $40 per line, but the company is in obvious motions to begin supporting subsidized contracts less and less as they pivot to a focus on Next's installment plans.

Tag: AT&T

Top Rated Comments

sputnikv Avatar
146 months ago
300MB/month? Why even offer this?
Score: 12 Votes (Like | Disagree)
146 months ago
For someone like my mom.
Score: 8 Votes (Like | Disagree)
ghostface147 Avatar
146 months ago
300MB/month? Why even offer this?
For someone like my mom.
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
146 months ago
Goddamn reading this article and seeing the prices really highlights how American mobile carriers screw the customers. I get unlimited calls, unlimited texts and unlimited data -- albeit 3G -- for £20 ($31) a month. The rest of Europe's prices are fairly synonymous with this too.
Score: 7 Votes (Like | Disagree)
146 months ago
What does this mean for me? I have the old 15GB plan but upgraded to the double data when ATT was offering it a short time. Now I have 30GB. No price change?
Score: 6 Votes (Like | Disagree)
146 months ago
The BS continues.

$100 should easily get you 25GB.

The connect fees are BS. It's why I still buy iPads wi-fi only. What do you need $15 A MONTH to connect my iPad. I paid for it and you didn't subsidize it PLUS I've already paid for the gigs of data so whether I have the iPad or not, I still have my gigs of data.

US cell companies are running a racket.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone Handoff Feature

AT&T Responds to iOS 27's New iPhone Handoff Feature

Wednesday September 23, 2026 7:06 am PDT by
Apple added a new iPhone Handoff feature to iOS 27 that allows you to switch between two iPhones while using the same phone number on each device. T-Mobile and Deutsche Telekom are the first carriers to offer iPhone Handoff, and Apple said Verizon and EE will add support later this year, but AT&T is noncommittal about the feature. A spokesperson for AT&T told CNET that the carrier sees...
deep black iphone 18 pro

Some iPhone 18 Pro Max Users Experiencing AT&T Cellular Issues

Friday September 25, 2026 10:02 am PDT by
A subset of iPhone 18 Pro Max users in the U.S. are experiencing issues with AT&T cellular connectivity and/or eSIM provisioning, according to complaints across the MacRumors Forums, Reddit, and the Apple Support Community. Affected users are unable to connect to the AT&T network for phone calls, text messages, or data. Notably, the U.S. version of the iPhone 18 Pro Max is the only new...
Apple HomeView lineup feature1

Apple Announces 'HomeView' Smart Home Hub

Tuesday October 13, 2026 6:00 am PDT by
Apple today announced the "HomeView," an all-new kind of smart home hub featuring a 7-inch Liquid Retina display and Siri AI. Apple's senior vice president of Worldwide Marketing Greg Joswiak said: Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user. It recognizes your face to shift from a household screen to your own experience,...
Latest Stories
Oops, Apple's Website Just Hinted at iPad Mini 8
Oops, Apple's Website Just Hinted at iPad Mini 8
49 minutes ago
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
3 hours ago
Apple Pledged $25 Million to Trump's White House Ballroom
Apple Pledged $25 Million to Trump's White House Ballroom
4 hours ago
Touchscreen MacBook Pro Could Launch on November 6
Touchscreen MacBook Pro Could Launch on November 6
6 hours ago
New Withings Users Must Pay $99/Year for Apple Health Syncing
New Withings Users Must Pay $99/Year for Apple Health Syncing
6 hours ago
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
7 hours ago
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
8 hours ago
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
9 hours ago
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'
10 hours ago
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
10 hours ago
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
Amazon Offers $120 Discount on AirPods Max 2, $50 Off AirPods Pro 3
11 hours ago
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
Apple CEO John Ternus Featured on Cover of TIME Magazine: 'New Era'
12 hours ago
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
Apple Announces Deadline to 'Get Ready' to Pre-Order the iPhone Duo
12 hours ago
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
MKBHD is 'Not Convinced' About Apple's New HomeView, Here's Why
13 hours ago
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
Apple's Wall-Mounted HomeView Ships Without a Power Adapter
13 hours ago
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million
13 hours ago
Apple Now Inviting Media to October 28 'Launch Experience'
Apple Now Inviting Media to October 28 'Launch Experience'
14 hours ago
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
iPhone Duo's A20 Pro Chip Benchmarked Ahead of Launch
1 day ago
10 HomeView Features You Might Have Missed
10 HomeView Features You Might Have Missed
1 day ago
Apple Becomes Second Company to Close Above $5 Trillion
Apple Becomes Second Company to Close Above $5 Trillion
1 day ago
Which Apple Home Devices Get Siri AI, and When
Which Apple Home Devices Get Siri AI, and When
1 day ago
Apple's Long-Delayed HomeView Was Already Being Tested in 2024
Apple's Long-Delayed HomeView Was Already Being Tested in 2024
1 day ago
Apple Intelligence Coming to China in December With iOS 27.3
Apple Intelligence Coming to China in December With iOS 27.3
1 day ago
Apple Invites App Updated With Two New Features
Apple Invites App Updated With Two New Features
1 day ago
OpenAI Says Ex-Employee Showed Its Device Plans to Apple
OpenAI Says Ex-Employee Showed Its Device Plans to Apple
1 day ago
Discover the Best Cases and Screen Protectors for Your New iPhone Duo
Discover the Best Cases and Screen Protectors for Your New iPhone Duo
1 day ago
Apple Store Near Los Angeles Closed Due to 'Events Beyond Our Control'
Apple Store Near Los Angeles Closed Due to 'Events Beyond Our Control'
1 day ago
No, HomePod Mini 1 Won't Support Siri AI as CNET Reported
No, HomePod Mini 1 Won't Support Siri AI as CNET Reported
1 day ago
iPhone Duo Compromises: Everything You Have to Give Up
iPhone Duo Compromises: Everything You Have to Give Up
1 day ago
Apple HomeView Has These 15 Apps, Some CarPlay Apps and Widgets Also Supported
Apple HomeView Has These 15 Apps, Some CarPlay Apps and Widgets Also Supported
1 day ago