AT&T Introduces New Mobile Share Value Plans With More Data

AT&T today announced that the carrier plans to introduce a couple of new Mobile Share Value Plans beginning tomorrow, further expanding data bucket options for its customers while simultaneously cutting the prices of a few existing data storage options. Customers will have new options like 2GB ($30) and 5GB ($50), but those who opt-in for a plan with 15GB or higher will get unlimited talk and text to Mexico and Canada.

“There’s never been a better time to be an AT&T customer," said David Christopher, chief marketing officer, AT&T Mobility. “Tomorrow, we roll out new plans for everyone, including a plan that gives 50% more data than on our most popular plan. And we’re not done yet.”

The announcement today sees the price of the 15GB plan cut from $130 to $100, alongside the 20GB plan getting reduced down from $150 to $140. The company notes that larger-size plans like 25GB, 30GB, 40GB and 50GB are also available, and business customers can get plans that go up to as much as 200GB.

All of the plans being announced tomorrow cover the same benefits and options under AT&T Next, which allows users to pay for their phone in monthly installment plans of 12, 18, or 24 months. AT&T mentions briefly that "select locations" still provide two year contracts for $40 per line, but the company is in obvious motions to begin supporting subsidized contracts less and less as they pivot to a focus on Next's installment plans.