Apple Live TV Service Not Coming Until 2016 - MacRumors
Skip to Content

Apple Live TV Service Not Coming Until 2016

Apple TV 2015

Bloomberg reports that Apple will be unable to deliver their rumored live TV-over-internet streaming service for the Apple TV until 2016. Content negotiations are reportedly stalling the launch of the service, which Apple had hoped to be ready for their rumored September 9th media event.

The company wanted to introduce this year a live TV service delivered via the Internet, but is now aiming for 2016, said people familiar with Apple’s plans.

Apparently, pricing of the new TV service is one of the main hurdles in the negotiations. Bloomberg reports that Apple wants to offer "a package of popular channels" for $40/month, a significant discount from the average cable bill.

A new Apple TV set top box, however, is still said to be ready for release. The new Apple TV is rumored to have a touch-based remote control and full app store. Apple is expected to announce the new Apple TV on September 9th.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...

Top Rated Comments

139 months ago
That Apple TV better be released next month!
Score: 37 Votes (Like | Disagree)
139 months ago
It's like, every year they post the same garbage. "Here it comes! Here it comes! Here it comes! Here it comes! aaaaaaand next year."
Score: 32 Votes (Like | Disagree)
139 months ago
BeatsTV. Worldwide, Always on. Genre: Good shows.
Score: 26 Votes (Like | Disagree)
139 months ago
As long as there's a new, more powerful Apple TV with an SDK coming I'll be more than happy.
Score: 18 Votes (Like | Disagree)
139 months ago
Lol, $40, most people won't even pay that.

Netflix may not be all that but for the price it is, it's going to slowly but surely destroy cable TV. The era of paying those huge subs is over.
Score: 17 Votes (Like | Disagree)
139 months ago
As a European: Give me the new AppleTV, keep your channels
Score: 16 Votes (Like | Disagree)