Skip to Content

Apple Live TV Service Not Coming Until 2016

Apple TV 2015

Bloomberg reports that Apple will be unable to deliver their rumored live TV-over-internet streaming service for the Apple TV until 2016. Content negotiations are reportedly stalling the launch of the service, which Apple had hoped to be ready for their rumored September 9th media event.

The company wanted to introduce this year a live TV service delivered via the Internet, but is now aiming for 2016, said people familiar with Apple’s plans.

Apparently, pricing of the new TV service is one of the main hurdles in the negotiations. Bloomberg reports that Apple wants to offer "a package of popular channels" for $40/month, a significant discount from the average cable bill.

A new Apple TV set top box, however, is still said to be ready for release. The new Apple TV is rumored to have a touch-based remote control and full app store. Apple is expected to announce the new Apple TV on September 9th.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

imac video apple feature

Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
Apple iPhone 17e feature

Apple Announces iPhone 17e With A19 Chip, MagSafe, and More

Monday March 2, 2026 6:07 am PST by
Apple today announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more. The iPhone 17e contains the A19 chip introduced in iPhone 17. It features a 6-core GPU and a 4-core GPU. Apple pointed out that this makes it up to 2x faster than the iPhone 11. The new 16-core Neural Engine is optimized for large generative models. The iPhone 17e also contains...
iPad Air M4 Chip 1

Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More

Monday March 2, 2026 6:05 am PST by
Apple today introduced a new iPad Air, with key upgrades including Apple's M4 chip for faster performance, an increased 12GB of RAM, Apple's N1 wireless networking chip with Wi-Fi 7 support, and Apple's custom C1X modem in cellular models. The new iPad Air has the same overall design as the previous-generation model, which is equipped with the M3 chip, 8GB of RAM, and Wi-Fi 6E support....

Top Rated Comments

138 months ago
That Apple TV better be released next month!
Score: 37 Votes (Like | Disagree)
138 months ago
It's like, every year they post the same garbage. "Here it comes! Here it comes! Here it comes! Here it comes! aaaaaaand next year."
Score: 32 Votes (Like | Disagree)
138 months ago
BeatsTV. Worldwide, Always on. Genre: Good shows.
Score: 26 Votes (Like | Disagree)
138 months ago
As long as there's a new, more powerful Apple TV with an SDK coming I'll be more than happy.
Score: 18 Votes (Like | Disagree)
138 months ago
Lol, $40, most people won't even pay that.

Netflix may not be all that but for the price it is, it's going to slowly but surely destroy cable TV. The era of paying those huge subs is over.
Score: 17 Votes (Like | Disagree)
138 months ago
As a European: Give me the new AppleTV, keep your channels
Score: 16 Votes (Like | Disagree)